Compare Google Chart Tools and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (43.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Chart Tools
Star Rating
(512)4.2 out of 5
Market Segments
Small-Business (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Chart ToolsLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Chart Tools excels in its ability to create clean, interactive charts with minimal coding, making it a favorite for users who appreciate straightforward data visualization. The seamless integration with Google Sheets is particularly highlighted, allowing for effortless data manipulation.
- Users say Looker stands out for its user interface and overall design, which many find intuitive and visually appealing. Reviewers enjoy the speed at which they can build interactive dashboards, especially when working with real-time data, such as Google Analytics 4 metrics.
- According to verified reviews, Google Chart Tools is praised for its capability to summarize large datasets quickly, which is beneficial for users needing to generate reports efficiently. This feature is particularly useful for those in small businesses who require quick insights without extensive setup.
- Reviewers mention that Looker offers impressive flexibility and customization options, especially for users integrating multiple data sources. This adaptability is noted as a significant advantage for mid-market companies looking to tailor their analytics to specific business needs.
- G2 reviewers highlight that while both tools have similar ease of setup scores, Looker’s support quality is often rated higher. Users appreciate the responsive customer service, which enhances their overall experience, especially when navigating complex configurations.
- Users report that Google Chart Tools, while effective for basic charting needs, may not meet the advanced analytical requirements of larger organizations as well as Looker does. Looker’s robust data modeling capabilities and advanced features are particularly beneficial for users needing deeper insights and analytics.
Pricing
Entry-Level Pricing
Google Chart Tools
No pricing availableLooker
No pricing availableFree Trial
Google Chart Tools
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.5
445
8.7
1,106
Ease of Use
8.5
448
8.3
1,111
Ease of Setup
8.2
124
8.2
589
Ease of Admin
8.2
119
8.3
432
Quality of Support
8.1
381
8.6
944
Has the product been a good partner in doing business?
8.1
120
8.9
410
Product Direction (% positive)
7.8
438
8.7
1,037
Features by Category
Reports
8.3
298
8.6
666
|
Verified
7.9
278
8.2
618
|
Verified
8.8
337
8.2
662
|
Verified
8.1
259
8.3
530
|
Verified
8.3
301
8.7
666
|
Verified
Self Service
8.2
295
8.4
624
|
Verified
8.1
304
8.6
639
|
Verified
8.2
281
8.4
613
|
Verified
8.2
294
8.1
616
|
Verified
8.4
281
8.3
590
|
Verified
7.9
232
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
8.1
80
8.3
386
|
Verified
7.8
71
8.4
399
|
Verified
7.9
63
8.1
356
|
Verified
8.1
62
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
298
8.6
666
|
Verified
7.9
278
8.2
618
|
Verified
8.8
337
8.2
662
|
Verified
8.1
259
8.3
530
|
Verified
8.3
301
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.3
298
8.6
666
|
Verified
7.9
278
8.2
618
|
Verified
8.8
337
8.2
662
|
Verified
8.1
259
8.3
530
|
Verified
8.3
301
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
8.2
295
8.4
624
|
Verified
8.1
304
8.6
639
|
Verified
8.2
281
8.4
613
|
Verified
8.2
294
8.1
616
|
Verified
8.4
281
8.3
590
|
Verified
7.9
232
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
8.1
80
8.3
386
|
Verified
7.8
71
8.4
399
|
Verified
7.9
63
8.1
356
|
Verified
8.1
62
8.1
329
|
Verified
Reports
8.3
298
8.6
666
|
Verified
7.9
278
8.2
618
|
Verified
8.8
337
8.2
662
|
Verified
8.1
259
8.3
530
|
Verified
8.3
301
8.7
666
|
Verified
Self Service
8.2
295
8.4
624
|
Verified
8.1
304
8.6
639
|
Verified
8.2
281
8.4
613
|
Verified
8.2
294
8.1
616
|
Verified
8.4
281
8.3
590
|
Verified
7.9
232
7.7
501
|
Verified
Building Reports
8.1
80
8.3
386
|
Verified
7.8
71
8.4
399
|
Verified
7.9
63
8.1
356
|
Verified
8.1
62
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Charts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Documentation
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Web Frameworks
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Google Chart Tools and Looker are categorized as Embedded Business Intelligence
Unique Categories
Google Chart Tools is categorized as Data Visualization Libraries
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Google Chart Tools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
9.5%
Education Management
8.5%
Information Technology and Services
5.4%
Computer Software
5.4%
Hospital & Health Care
4.8%
Other
66.3%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
How often do they update this software?
2 Comments
VV
Usually update about 2 times a year. They send you an update and let you know what is going to be fixed. Read more
Google Chart Tools has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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