# Google Chart Tools vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Chart Tools excels in its ability to create clean, interactive charts with minimal coding, making it a favorite for users who appreciate straightforward data visualization. The seamless integration with Google Sheets is particularly highlighted, allowing for effortless data manipulation.
- **Users say** Looker stands out for its user interface and overall design, which many find intuitive and visually appealing. Reviewers enjoy the speed at which they can build interactive dashboards, especially when working with real-time data, such as Google Analytics 4 metrics.
- **According to verified reviews** , Google Chart Tools is praised for its capability to summarize large datasets quickly, which is beneficial for users needing to generate reports efficiently. This feature is particularly useful for those in small businesses who require quick insights without extensive setup.
- **Reviewers mention** that Looker offers impressive flexibility and customization options, especially for users integrating multiple data sources. This adaptability is noted as a significant advantage for mid-market companies looking to tailor their analytics to specific business needs.
- **G2 reviewers highlight** that while both tools have similar ease of setup scores, Looker’s support quality is often rated higher. Users appreciate the responsive customer service, which enhances their overall experience, especially when navigating complex configurations.
- **Users report** that Google Chart Tools, while effective for basic charting needs, may not meet the advanced analytical requirements of larger organizations as well as Looker does. Looker’s robust data modeling capabilities and advanced features are particularly beneficial for users needing deeper insights and analytics.



| | Google Chart Tools | Looker | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 513 | 1,643 | 
| **Largest Market Segment** | Small-Business (43.3% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Google Chart Tools

Pros:
- Data Visualization (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Limited Customization (1 reviews)
- Limited Features (1 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Google Chart Tools | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.5 (446 reviews) | 8.7 (1128 reviews) | 
  | **Ease of Use** | 8.6 (449 reviews) | 8.3 (1134 reviews) | 
  | **Ease of Setup** | 8.2 (125 reviews) | 8.3 (610 reviews) | 
  | **Ease of Admin** | 8.2 (119 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.1 (382 reviews) | 8.6 (963 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (120 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 7.8 (438 reviews) | 8.7 (1056 reviews) | 

---
## Pricing

### Google Chart Tools

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | 8.2/10 | 356 |
| **Looker** | 8.3/10 | 780 |

#### Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Reports Interface** | 8.3 (298 reviews) | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (278 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (337 reviews) | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.1 (259 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (301 reviews) | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Calculated Fields** | 8.2 (295 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.1 (304 reviews) | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (281 reviews) | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.2 (294 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (281 reviews) | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (232 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (645 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Building Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (80 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.8 (71 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (63 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (62 reviews) | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | 8.2/10 | 746 |

#### Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Reports Interface** | 8.3 (298 reviews) | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (278 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (337 reviews) | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.1 (259 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (301 reviews) | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | Not enough data | 8.7 (116 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | 7.9/10 | 802 |

#### Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Reports Interface** | 8.3 (298 reviews) | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (278 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (337 reviews) | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.1 (259 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (301 reviews) | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Calculated Fields** | 8.2 (295 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.1 (304 reviews) | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (281 reviews) | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.2 (294 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (281 reviews) | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (232 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (645 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (80 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.8 (71 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (63 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (62 reviews) | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | 8.2/10 | 356 |
| **Looker** | 8.4/10 | 772 |

#### Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Reports Interface** | 8.3 (298 reviews) | 8.6 (680 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (278 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.8 (337 reviews) | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | 8.1 (259 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.3 (301 reviews) | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Calculated Fields** | 8.2 (295 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.1 (304 reviews) | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 8.2 (281 reviews) | 8.4 (616 reviews) ✓ Verified | 
| **Search** | 8.2 (294 reviews) | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (281 reviews) | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | 7.9 (232 reviews) | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Transformation** | 8.1 (80 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 7.8 (71 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 7.9 (63 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (62 reviews) | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Data Visualization Libraries

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Charts

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Chart Options** | Not enough data | Not enough data | 
| **Interactive** | Not enough data | Not enough data | 
| **Time Series** | Not enough data | Not enough data | 
| **Export** | Not enough data | Not enough data | 

#### Documentation

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Documentation** | Not enough data | Not enough data | 

#### Mobile

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 

#### Web Frameworks

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Web Frameworks** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Chart Tools** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Google Chart Tools | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)

**Unique to Google Chart Tools (1):** [Data Visualization Libraries Software](https://www.g2.com/categories/data-visualization-libraries)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Chart Tools | Looker | 
|---|---|---|
| **Small-Business** | 43.3% | 19.2% | 
| **Mid-Market** | 27.8% | 60.7% | 
| **Enterprise** | 29.0% | 20.1% | 

### By Industry

#### Google Chart Tools

- **Higher Education:** 9.5%
- **Education Management:** 8.5%
- **Information Technology and Services:** 5.4%
- **Computer Software:** 5.4%
- **Hospital & Health Care:** 5.0%
- **Research:** 4.2%
- **Marketing and Advertising:** 3.8%
- **Internet:** 3.4%
- **Financial Services:** 2.8%
- **Non-Profit Organization Management:** 2.6%
- **Other:** 49.3%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Google Chart Tools

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews)
- [Highcharts](https://www.g2.com/products/highcharts/reviews) — 4.4/5 stars (95 reviews)
- [FusionCharts](https://www.g2.com/products/fusioncharts/reviews) — 4.4/5 stars (35 reviews)
- [amCharts](https://www.g2.com/products/amcharts/reviews) — 4.4/5 stars (13 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Essential Studio](https://www.g2.com/products/essential-studio/reviews) — 4.5/5 stars (717 reviews)
- [Chart.Js](https://www.g2.com/products/chart-js/reviews) — 4.4/5 stars (123 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### Google Chart Tools

- Title: [What is Google Chart Tools used for?](https://www.g2.com/discussions/what-is-google-chart-tools-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Google chart"
- Title: [How often do they update this software?](https://www.g2.com/discussions/how-often-do-they-update-this-software) — 2 comments, 1 upvote
  > **Top comment:** "Usually update about 2 times a year. They send you an update and let you know what is going to be fixed. "

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-chart-tools-vs-looker)