Compare Google Authenticator and Microsoft Entra ID 
At a Glance
Market Segments
Small-Business (44.2% of reviews)
Mid-Market (39.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Authenticator
Star Rating
(543)4.6 out of 5
Market Segments
Small-Business (44.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AuthenticatorMicrosoft Entra ID
Star Rating
(895)4.5 out of 5
Market Segments
Mid-Market (39.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Authenticator excels in ease of use, with many users appreciating its straightforward setup process. One user highlighted how quickly they could secure their accounts with minimal complexity, making it a reliable choice for those who prioritize simplicity.
- Users say Microsoft Entra ID stands out for its centralized management capabilities, particularly in hybrid environments. Reviewers noted features like single sign-on and multi-factor authentication, which enhance security across Microsoft platforms, making it a robust option for organizations needing comprehensive identity management.
- Reviewers mention that while Google Authenticator is highly effective for personal account security, Microsoft Entra ID offers more advanced features for businesses, such as conditional access and privileged identity management. This makes Entra ID a better fit for mid-market companies looking for extensive security controls.
- According to verified reviews, Google Authenticator's simplicity is a major draw, with users enjoying the three layers of security it provides. This straightforward approach appeals to those who want a no-fuss solution for securing their accounts without the need for complex configurations.
- G2 reviewers highlight that Microsoft Entra ID has a more intuitive layout, which reduces training time for staff. Users have praised its easy-to-understand interface, making it easier for teams to adapt and manage configurations effectively.
- Users report that while both products have strong support, Google Authenticator slightly edges out with a higher quality of support rating. However, Microsoft Entra ID still provides valuable assistance, particularly for organizations that require more tailored support for their identity management needs.
Pricing
Entry-Level Pricing
Google Authenticator
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Authenticator
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
9.4
423
9.2
703
Ease of Use
9.5
433
8.8
708
Ease of Setup
9.5
120
8.6
430
Ease of Admin
9.1
46
8.8
393
Quality of Support
8.8
305
8.7
642
Has the product been a good partner in doing business?
9.3
37
9.0
380
Product Direction (% positive)
8.9
400
9.4
684
Features by Category
Authentication Options
Not enough data
9.1
237
Not enough data
8.9
207
Not enough data
9.3
225
Not enough data
8.8
210
Not enough data
8.8
178
Not enough data
8.9
165
Access Control Types
Not enough data
8.9
202
Not enough data
8.9
196
Not enough data
9.0
198
Not enough data
8.8
173
Not enough data
8.8
173
Administration
Not enough data
8.9
195
Not enough data
9.0
204
Not enough data
8.8
216
Not enough data
8.7
214
Not enough data
9.0
199
Platform
Not enough data
8.8
177
Not enough data
8.9
174
Not enough data
9.0
192
Not enough data
8.8
169
Not enough data
8.9
188
Not enough data
8.7
187
Not enough data
8.7
165
User on/off Boarding
Not enough data
8.9
72
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
9.1
82
|
Verified
Not enough data
9.2
82
|
Verified
Not enough data
9.0
80
|
Verified
Not enough data
8.9
71
|
Verified
User Maintenance
Not enough data
9.0
77
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
8.7
73
|
Verified
Governance
Not enough data
8.9
79
|
Verified
Not enough data
8.9
74
|
Verified
Administration
Not enough data
8.8
80
|
Verified
Not enough data
8.4
67
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.9
74
|
Verified
Authentication type
Feature Not Available
8.1
160
Feature Not Available
7.3
141
Feature Not Available
8.5
155
Feature Not Available
7.9
140
9.4
222
|
Verified
8.8
162
Feature Not Available
8.7
162
8.8
195
|
Verified
8.9
170
8.9
186
8.5
151
Functionality
8.8
217
8.9
170
Feature Not Available
8.6
166
Implementation
9.5
243
|
Verified
8.8
192
Feature Not Available
8.2
144
Feature Not Available
8.1
132
Access Control
Not enough data
9.1
176
Not enough data
8.7
165
Not enough data
8.8
158
Not enough data
8.6
152
Administration
Not enough data
8.6
159
Not enough data
8.7
173
Not enough data
8.7
158
Not enough data
8.7
165
Functionality
Not enough data
9.1
178
Not enough data
9.2
182
Not enough data
9.0
163
Administration
Not enough data
9.3
89
Not enough data
8.8
83
Not enough data
9.0
87
Not enough data
8.6
84
Not enough data
9.4
90
Not enough data
9.1
87
Functionality
Not enough data
9.5
87
Not enough data
9.4
90
Not enough data
9.1
77
Not enough data
8.9
82
Not enough data
9.3
87
Not enough data
9.3
88
Not enough data
9.0
85
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
9.2
81
Monitoring
Not enough data
9.2
88
Not enough data
9.2
88
Not enough data
9.0
83
Reporting
Not enough data
9.1
85
Not enough data
9.2
83
Functionality
Not enough data
8.7
86
Not enough data
8.8
93
Not enough data
9.1
113
Not enough data
7.6
100
Functionality
Not enough data
9.0
245
Not enough data
8.7
199
Not enough data
9.3
266
Not enough data
8.9
259
Not enough data
9.3
255
Not enough data
9.3
258
Type
Not enough data
8.6
205
Not enough data
9.3
240
Reporting
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
9.7
12
Not enough data
8.5
13
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.5
26
Administration & Governance - Identity and Access Management (IAM)
Not enough data
9.4
21
Not enough data
9.3
12
Generative AI - Identity and Access Management (IAM)
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
9.2
8
Categories
Categories
Shared Categories
Google Authenticator and Microsoft Entra ID are categorized as Multi-Factor Authentication (MFA)
Unique Categories
Google Authenticator has no unique categories
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Identity and Access Management (IAM), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Authenticator
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.2%
Computer Software
8.9%
Marketing and Advertising
7.8%
Internet
4.0%
Computer & Network Security
3.4%
Other
61.8%
Information Technology and Services
26.2%
Computer Software
9.6%
Computer & Network Security
6.5%
Financial Services
4.5%
Hospital & Health Care
2.5%
Other
50.7%
Discussions
How do I back up and eventually restore the authenticator app data?
6 Comments
DM
My gmail danish.deny321@gmail.com backup code not send my num by text msg 03112248107Read more
Is Google Authenticator good?
4 Comments
NS
I am using google authenticator for many online resources it is outstanding and becoming more advance and secure with Googl Back Up Support. Read more
What is Google Authenticator used for?
4 Comments
NS
It is used to protect the account / services that support 2FA. Read more
Which is better Google Authenticator or Microsoft authenticator?
3 Comments
SP
MS authenticator Read more
How good is Microsoft authenticator app?
4 Comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Can Microsoft authenticator app be hacked?
3 Comments
PS
Microsoft Authenticator is mostly second part in two factor authentication & then also code is also refreshed every 30 second or notification with limited...Read more
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