Compare Google Audience Center and Permutive 
Featured Products
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterPermutive
Star Rating
(86)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveGoogle Audience Center vs Permutive
- Reviewers felt that Permutive meets the needs of their business better than Google Audience Center.
- When comparing quality of ongoing product support, reviewers felt that Permutive is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Permutive over Google Audience Center.
Pricing
Entry-Level Pricing
Google Audience Center
No pricing availablePermutive
No pricing availableFree Trial
Google Audience Center
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.3
15
8.6
63
Ease of Use
7.2
15
8.7
62
Ease of Setup
Not enough data
8.2
37
Ease of Admin
Not enough data
8.9
28
Quality of Support
7.5
14
9.0
61
Has the product been a good partner in doing business?
Not enough data
9.1
30
Product Direction (% positive)
6.9
15
9.4
55
Features by Category
Data Integration
8.3
11
8.8
49
7.7
10
7.7
40
7.6
7
7.1
39
7.4
7
7.3
33
9.2
10
7.9
37
9.3
10
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.3
12
9.1
49
8.5
11
8.0
42
8.3
12
8.2
45
8.5
12
7.5
38
Platform
8.7
9
7.7
41
8.9
11
8.1
47
8.9
11
8.6
47
8.1
8
8.7
44
8.5
10
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
Google Audience Center and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Google Audience Center has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Google Audience Center has no discussions with answers
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
