# Best Data Management Platforms (DMP)

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Data management platforms (DMPs) serve as central hubs that store and analyze customer, audience, and marketing data from multiple sources, enabling ad agencies, marketers, and publishers to create rich, custom data sets and more effectively target users for online advertising through unified first-party and third-party data.

### Core Capabilities of DMP Software

To qualify for inclusion in the DMP category, a product must:

- Pull in and store data from multiple sources such as first-party websites and software, third-party data providers, and offline sources
- Output data into [DSPs](https://www.g2.com/categories/demand-side-platform-dsp), [SSPs](https://www.g2.com/categories/supply-side-platform-ssp), and other advertising tools to inform ad buying decisions

### Common Use Cases for DMP Software

Marketing, advertising, and publisher teams use DMPs to centralize audience data and activate it across digital advertising channels. Common use cases include:

- Aggregating first-party data from CRM, website analytics, and ad technology alongside third-party data to build rich audience segments
- Feeding audience segments into DSPs and SSPs to improve ad targeting precision and campaign performance
- Analyzing audience behavior across channels to refine targeting strategies and reduce wasted ad spend

### How DMP Software Differs from Other Tools

DMPs pull data from multiple first-party sources, including [CRM software](https://www.g2.com/categories/crm), [digital analytics software](https://www.g2.com/categories/digital-analytics), and advertising technology, alongside third-party data providers to create a unified audience data layer. Unlike customer data platforms (CDPs), which focus on creating persistent individual customer profiles for personalized marketing, DMPs are primarily built for anonymous audience segmentation and programmatic advertising activation.

### Insights from G2 on DMP Software

Based on category trends on G2, audience segmentation depth and seamless integration with DSPs and SSPs stand out as the most valued capabilities. These platforms deliver improvements in targeting accuracy and campaign ROI as primary outcomes of adoption.





## Best Data Management Platforms (DMP) At A Glance

- **Leader:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Highest Performer:** [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
- **Easiest to Use:** [PreciseFP](https://www.g2.com/products/precisefp/reviews)
- **Top Trending:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Best Free Software:** [PreciseFP](https://www.g2.com/products/precisefp/reviews)


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[Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=287&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=126174&secure%5Bresource_id%5D=287&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp&secure%5Btoken%5D=79560089ca6776e4ddd9c365f251741b1247cf56df5039b3f7a2ef2c49112fce&secure%5Burl%5D=https%3A%2F%2Fgetadlib.com%2Fdemo&secure%5Burl_type%5D=book_demo)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
  Salesforce Data Cloud unlocks the full value of your enterprise data by powering Customer 360 apps, Agentforce, and enhancing your existing data lake and warehouse investments with real-time insights and intelligent action. Natively built on the Salesforce Platform, Data Cloud is designed to complement—not replace—your current systems. It acts as a smart data bridge, unifying structured and unstructured data from lakes, warehouses, and business applications using low-code tools. With Zero Copy architecture and deep partnerships with Amazon, Snowflake, Databricks, and Google, you can maximize existing data investments and activate data seamlessly across the Salesforce ecosystem.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 233

**User Satisfaction Scores:**

- **Ease of Admin:** 8.6/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (580,768 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Salesforce Developer
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 41% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Platform Integration (79 reviews)
- Ease of Use (56 reviews)
- Easy Integration (53 reviews)
- Data Discovery (39 reviews)
- Integrations (38 reviews)

**Cons:**

- Learning Curve (53 reviews)
- Expensive (44 reviews)
- Difficult Learning (37 reviews)
- Complexity (36 reviews)
- Complex Setup (34 reviews)

  ### 2. [Keboola](https://www.g2.com/products/keboola/reviews)
  Keboola is the unified AI & Data orchestration platform that empowers organizations to turn data into business value faster and more securely than ever. It acts as your agentic AI co-pilot for data workflows, automating everything from integration to insight. With Keboola, Engineering teams, digital natives, startup CTOs, and innovation leads alike can rapidly build and manage data products, applications, AI agents, and autonomous crews seamlessly—without sacrificing compliance or security. Built for Every Data Persona: Whether you’re a seasoned data engineer or a business analyst, Keboola is built to make you successful. Data engineers love the open extensibility – code in SQL, Python, R, or use our API/CLI to tailor any step. Analysts and non-coders love the self-service UI – point-and-click data pipeline assembly, drag-and-drop transformations with text to SQL on semantic layer, and one-click deployment of pre-built workflows. Collaboration is seamless, with shared workspaces and sandboxes that let teams build and share data products freely without affecting production. What sets us apart? With Keboola, you can build and manage data products, applications, AI agents, and autonomous crews seamlessly—without sacrificing compliance or security. 🔗 Unified Connectivity: Effortlessly connect to 700+ data sources (databases, SaaS apps, and APIs) .Real-time Streams, Change Data Capture or batch. 🤖 Agentic AI Orchestration: Keboola’s AI-driven engine orchestrates data pipelines and ML workflows automatically. It can trigger the next steps based on data events or quality checks, and dynamically allocate resources. Think of it as an autopilot for your data & AI, ensuring pipelines run optimally and recover on their own from hiccups. 🛡️ Built-in Governance & Security: Every dataset and process in Keboola is governed. Fine-grained access controls, lineage tracking, and audit logs are native to the platform. Compliance is simplified – SOC 2, GDPR, and industry standards are supported out-of-the-box. 🚀 Rapid Development & Prototyping: Innovate without constraints. Spin up isolated dev/test sandboxes in seconds to prototype new data products or AI models. 🌎 Multi-Cloud Scalability: Built on a cloud-native architecture, Keboola scales with your needs. Deploy on your preferred cloud (AWS, Azure, GCP) and let Keboola handle the heavy lifting – elastic compute, parallel processing, and workload optimization. Start small and scale to enterprise workloads globally, without re-architecting. 💡 End-to-End Insight Activation: Because Keboola unifies your data pipelines, analytics, and ML, you can go from raw data to AI-driven insights in record time. Why Keboola: Instead of cobbling together multiple tools for integration, ETL/ELT, data catalogs, automation, and AI, Keboola delivers a single platform that does it all – with unprecedented ease and intelligence. Our customers have replaced 5-10 disparate tools with Keboola’s unified solution, drastically accelerating delivery. Join 30,000+ companies and industry leaders who use Keboola to supercharge their data teams. Whether you need to deliver data to AI Agents, streamline a complex data estate, or build and share data products to business, Keboola’s AI orchestration platform adapts to your needs – freeing you to focus on innovation and business growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 134

**User Satisfaction Scores:**

- **Ease of Admin:** 8.1/10 (Category avg: 8.4/10)
- **Internationalization:** 7.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Keboola](https://www.g2.com/sellers/keboola)
- **Company Website:** https://www.keboola.com
- **Year Founded:** 2008
- **HQ Location:** Prague
- **Twitter:** @keboola (2,007 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/keboola/ (113 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Data Analyst, Data Engineer
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 64% Mid-Market, 21% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (35 reviews)
- Features (27 reviews)
- Data Management (26 reviews)
- Integrations (26 reviews)
- Customer Support (25 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Complexity (13 reviews)
- Steep Learning Curve (11 reviews)
- Data Management (9 reviews)
- UX Improvement (9 reviews)

  ### 3. [Permutive](https://www.g2.com/products/permutive/reviews)
  Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 82

**User Satisfaction Scores:**

- **Ease of Admin:** 8.9/10 (Category avg: 8.4/10)
- **Internationalization:** 7.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Permutive](https://www.g2.com/sellers/permutive)
- **Company Website:** https://permutive.com
- **Year Founded:** 2016
- **HQ Location:** London
- **Twitter:** @permutive (1,208 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9314455/ (108 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Publishing, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 36% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Customer Support (5 reviews)
- Easy Integrations (5 reviews)
- Features (5 reviews)
- Integrations (5 reviews)

**Cons:**

- Data Accessibility (3 reviews)
- Data Inaccuracy (3 reviews)
- Expensive (2 reviews)
- Poor Customer Support (2 reviews)
- Complex Setup (1 reviews)

  ### 4. [PreciseFP](https://www.g2.com/products/precisefp/reviews)
  PreciseFP is an automated, customizable data-gathering solution that helps Financial Advisors engage clients and gather critical data with ease.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 46

**User Satisfaction Scores:**

- **Ease of Admin:** 8.4/10 (Category avg: 8.4/10)
- **Internationalization:** 7.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 5.8/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [PreciseFP](https://www.g2.com/sellers/precisefp)
- **Year Founded:** 2007
- **HQ Location:** Holmdel, New Jersey
- **Twitter:** @precisefp (1,146 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/precisefp---spectrum-input-llc-/?trk=top_nav_home (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 96% Small-Business, 2% Mid-Market


  ### 5. [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)
  Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 25

**User Satisfaction Scores:**

- **Ease of Admin:** 6.9/10 (Category avg: 8.4/10)
- **Internationalization:** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (955,605 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)
- **Ownership:** NASDAQ:ADBE

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 68% Enterprise, 21% Small-Business


  ### 6. [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews)
  Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Internationalization:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (826,383 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 36% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Ease of Understanding (1 reviews)
- Ease of Use (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Expensive (1 reviews)

  ### 7. [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)
  Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 112

**User Satisfaction Scores:**

- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Lotame](https://www.g2.com/sellers/lotame)
- **Year Founded:** 2006
- **HQ Location:** Columbia, MD
- **Twitter:** @Lotame (7,065 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/64620/ (123 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 57% Mid-Market, 29% Small-Business


  ### 8. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)
  A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 85

**User Satisfaction Scores:**

- **Ease of Admin:** 7.3/10 (Category avg: 8.4/10)
- **Internationalization:** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku (246,609 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,284 employees on LinkedIn®)
- **Ownership:** NASDAQ:ROKU

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 41% Mid-Market, 31% Small-Business


  ### 9. [Google Audience Center](https://www.g2.com/products/google-audience-center/reviews)
  Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Internationalization:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,840,340 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Company Size:** 78% Small-Business, 11% Enterprise


  ### 10. [Signal](https://www.g2.com/products/transunion-signal/reviews)
  Signal's technology empowers brands to create better experiences for their customers and greater business value for their enterprise, starting with the first-party data they already own. We help brands understand the consumer journey and deliver more empathetic, relevant and meaningful messages and experiences.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Ease of Admin:** 8.8/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 8.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [TransUnion](https://www.g2.com/sellers/transunion)
- **HQ Location:** Chicago, Illinois
- **Twitter:** @TransUnion (32,238 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4310/ (16,754 employees on LinkedIn®)
- **Ownership:** NYSE:TRU
- **Total Revenue (USD mm):** $2,656

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 44% Mid-Market, 31% Enterprise


  ### 11. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 147

**User Satisfaction Scores:**

- **Ease of Admin:** 8.8/10 (Category avg: 8.4/10)
- **Internationalization:** 6.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,811 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 57% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (11 reviews)
- Helpful (9 reviews)
- Campaigns (7 reviews)
- Team Helpfulness (7 reviews)

**Cons:**

- Dashboard Issues (4 reviews)
- Expensive (4 reviews)
- Campaign Management (3 reviews)
- Complex Setup (3 reviews)
- Extra Fees (3 reviews)

  ### 12. [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews)
  Oracle BlueKai Data Management Platform offers its customers a solution for managing and activating all their 1st and 3rd party data for use in their marketing and customer interactions.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Ease of Admin:** 7.4/10 (Category avg: 8.4/10)
- **Internationalization:** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.1/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (826,383 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 53% Enterprise, 42% Mid-Market


  ### 13. [Nielsen Marketing Cloud](https://www.g2.com/products/nielsen-marketing-cloud/reviews)
  Nielsen Marketing Cloud is a comprehensive platform designed to empower brands, agencies, and media companies by integrating Nielsen's extensive consumer and media data with advanced marketing applications. This unified solution enables users to effectively plan, activate, and analyze marketing campaigns across multiple channels, ensuring a deeper understanding of audiences and improved marketing outcomes. Key Features and Functionality: - Data Management Platform (DMP): Centralizes first-party, second-party, and third-party data to create a holistic view of the consumer, facilitating precise audience segmentation and targeting. - Audience Segmentation: Allows for the creation and continuous updating of audience groups based on demographics, behaviors, and psychographics, ensuring relevant and personalized marketing efforts. - Real-Time Analytics: Provides immediate insights into campaign performance and audience engagement, enabling marketers to make data-driven decisions and optimize campaigns on the fly. - Cross-Channel Marketing: Facilitates seamless marketing across various channels, including digital, mobile, and TV, ensuring consistent messaging and a unified customer experience. - Predictive Analytics: Utilizes machine learning algorithms to forecast future trends and consumer behaviors, aiding in strategic planning and resource allocation. - Media Planning and Activation: Streamlines the process of planning and executing media campaigns, optimizing reach and efficiency through data-driven insights. - Integration Capabilities: Easily connects with other marketing tools and platforms, enhancing data flow and operational efficiency. Primary Value and Solutions Provided: Nielsen Marketing Cloud addresses the complexities of modern marketing by offering a unified platform that combines data management, analytics, and activation tools. By leveraging Nielsen's proprietary data and advanced technologies, the platform enables marketers to gain a comprehensive understanding of their audiences, deliver personalized and effective campaigns, and measure their impact with precision. This holistic approach leads to improved marketing efficiency, reduced media waste, and enhanced return on investment, ultimately driving business growth and customer engagement.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 56

**User Satisfaction Scores:**

- **Ease of Admin:** 6.5/10 (Category avg: 8.4/10)
- **Internationalization:** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 5.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Nielsen](https://www.g2.com/sellers/nielsen)
- **HQ Location:** New York, NY
- **Twitter:** @Nielsen (182,789 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1714/ (29,074 employees on LinkedIn®)
- **Ownership:** NYSE:NLSN
- **Total Revenue (USD mm):** $6,290

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 42% Enterprise, 31% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Helpful (4 reviews)
- Analytics (2 reviews)
- Data Management (2 reviews)
- Market Segmentation (2 reviews)

**Cons:**

- Expensive (2 reviews)
- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Expensive Pricing (1 reviews)
- High Complexity (1 reviews)

  ### 14. [Versium REACH](https://www.g2.com/products/versium-reach/reviews)
  Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5 times and engagement by up to 10 times for thousands of customers.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Ease of Admin:** 9.6/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Versium](https://www.g2.com/sellers/versium)
- **Year Founded:** 2012
- **HQ Location:** Redmond, WA
- **Twitter:** @versiumsocial (734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2913619/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Real Estate, Information Technology and Services
  - **Company Size:** 54% Small-Business, 46% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (2 reviews)
- Accurate Data (2 reviews)
- Data Accuracy (2 reviews)
- Ease of Use (2 reviews)
- Affordable (1 reviews)


  ### 15. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)
  MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 118

**User Satisfaction Scores:**

- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Internationalization:** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** https://infillion.com/
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech (304 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infilliontech/ (174 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 51% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ad Management (1 reviews)
- Advertising Management (1 reviews)
- Budget Management (1 reviews)
- Campaign Management (1 reviews)
- Campaigns (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Complex Setup (1 reviews)
- Complex User Interface (1 reviews)
- Dashboard Issues (1 reviews)
- Difficult Navigation (1 reviews)

  ### 16. [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews)
  OnAudience.com Data Management Platform is a technology platform that helps you take full control of all users' data you collect. The platform is used for collecting, organizing and activating big data sets from various sources - from your databases or from your partners’ sources. Thanks to the OnAudience.com DMP you can build any audience segment basing on such attributes as age, gender, income, interests or online behavior. You can also share your data with partners and use OnAudience database with billions of profiles. Created segments allow you to analyse who your clients really are and it makes it possible to create audience segments that are crucial for your online advertising activities and for expanding your business.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 25

**User Satisfaction Scores:**

- **Ease of Admin:** 9.1/10 (Category avg: 8.4/10)
- **Internationalization:** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [OnAudience](https://www.g2.com/sellers/onaudience)
- **Year Founded:** 2016
- **HQ Location:** London, England
- **LinkedIn® Page:** https://www.linkedin.com/company/onaudience/ (20 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 87% Small-Business, 13% Mid-Market


  ### 17. [Pxier Event](https://www.g2.com/products/pxier-event/reviews)
  Pxier Event is a cloud-based banquet application software service designed to your event management needs, with features and functions to help you manage your events and business needs.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Ease of Admin:** 8.7/10 (Category avg: 8.4/10)
- **Internationalization:** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10.0/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Pxier](https://www.g2.com/sellers/pxier)
- **Year Founded:** 2008
- **HQ Location:** Montreal, CA
- **Twitter:** @Pxierweb (1 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/pxier-services (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 47% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (7 reviews)
- Data Quality (5 reviews)
- Data Management (4 reviews)
- Product Usefulness (4 reviews)
- Data Discovery (3 reviews)

**Cons:**

- Limited Functionality (4 reviews)
- Missing Features (3 reviews)
- Poor UI (3 reviews)
- Interface Complexity (2 reviews)
- Not User-Friendly (2 reviews)

  ### 18. [GS1 US Data Hub](https://www.g2.com/products/gs1-us-data-hub/reviews)
  GS1 US is a standards organization that facilitates industry collaboration to improve supply chain visibility and efficiency through the adoption of GS1 Standards.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Gs1 Us](https://www.g2.com/sellers/gs1-us)
- **Year Founded:** 1973
- **HQ Location:** Ewing, US
- **Twitter:** @GS1_US (3,372 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/gs1-us (315 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Luxury Goods & Jewelry
  - **Company Size:** 75% Small-Business, 25% Mid-Market


  ### 19. [SurveyCTO](https://www.g2.com/products/surveycto/reviews)
  We are a secure, flexible data collection software platform built for high-quality data capture—wherever and however you work. Our history: Developed in 2012, SurveyCTO was designed to address the challenges associated with collecting high-quality data in the field: lack of data quality controls, unreliable internet, an inability to scale, and poor data security. Today, SurveyCTO is one of the world’s most powerful data collection software platforms. Our user base spans across 165 countries and comprises over 15,000 organizations across industries who trust us to power data collection and management, both on and offline. What we provide: SurveyCTO is a professionally supported, cloud hosted data collection software that allows you to build forms and collect data on desktop and mobile devices, even completely offline and off-the-grid. Our platform is packed with intelligent features relevant for any organization with data collection and data quality needs. Our use cases span public health, monitoring & evaluation, academic and market research, humanitarian crises, customer feedback, and clinical research. Our features, such as error and fraud detection to monitor surveyors in the field, case management to easily manage long-term data collection, automated data quality checks to ensure high-quality data, and end-to-end encryption for securely collecting sensitive, identifying data. Intuitive enough for anyone, and powerful enough for the most complex projects, our tools help teams collect, manage, and integrate data seamlessly across systems. We know that better data leads to smarter decisions—and smarter decisions create real-world impact. Visit our website to learn more the industries and use cases we support: https://www.surveycto.com/


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 61

**User Satisfaction Scores:**

- **Ease of Admin:** 9.0/10 (Category avg: 8.4/10)
- **Internationalization:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Dobility](https://www.g2.com/sellers/dobility)
- **Year Founded:** 2012
- **HQ Location:** Cambridge, MA
- **LinkedIn® Page:** https://www.linkedin.com/company/5197743/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Research
  - **Company Size:** 60% Mid-Market, 42% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Ease of Creation (1 reviews)
- Ease of Use (1 reviews)
- Flexibility (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Difficult Setup (1 reviews)
- Limited Customization (1 reviews)

  ### 20. [V12 Data](https://www.g2.com/products/v12-data/reviews)
  As an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 40

**User Satisfaction Scores:**

- **Ease of Admin:** 6.7/10 (Category avg: 8.4/10)
- **Internationalization:** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [V12 Data](https://www.g2.com/sellers/v12-data)
- **Year Founded:** 1999
- **HQ Location:** Matawan, NJ
- **LinkedIn® Page:** https://www.linkedin.com/company/v12data/ (100 employees on LinkedIn®)
- **Phone:** +1 (732) 842-1001

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 60% Small-Business, 23% Mid-Market


  ### 21. [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)
  Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 79

**User Satisfaction Scores:**

- **Ease of Admin:** 9.3/10 (Category avg: 8.4/10)
- **Internationalization:** 9.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.2/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** https://www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** https://www.linkedin.com/company/10997713/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 84% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Customer Support (9 reviews)
- Setup Ease (9 reviews)
- Campaign Management (8 reviews)
- Helpful (8 reviews)

**Cons:**

- Audience Targeting (2 reviews)
- Delay Issues (2 reviews)
- Difficult Usability (2 reviews)
- Expensive (2 reviews)
- Lack of Clarity (2 reviews)

  ### 22. [Retable](https://www.g2.com/products/retable/reviews)
  Retable allows you to manage complex data in an organized and customized online database with its spreadsheet-like interface. It offers multiple views that provide real-time collaboration, data management, and simple reporting. Retable's real-time data management platform allows you to configure data from any device easily. It simplifies data management and collaboration with various column types and automation that can be created quickly without code. Retable gives the users control over data.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 11

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.4/10)
- **Internationalization:** 9.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Retable Limited](https://www.g2.com/sellers/retable-limited)
- **Year Founded:** 2021
- **HQ Location:** London
- **Twitter:** @retableio (776 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/retable (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Accessibility (1 reviews)
- Collaboration (1 reviews)
- Customization (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Internet Dependency (1 reviews)
- Poor Customer Support (1 reviews)

  ### 23. [SAP Data Intelligence](https://www.g2.com/products/sap-data-intelligence/reviews)
  SAP Data Intelligence transforms distributed data sprawls into vital data insights, delivering innovation at scale. SAP Data Intelligence is a comprehensive data management solution that connects, discovers, enriches, and orchestrates disjointed data assets into actionable business insights at enterprise scale. It enables the creation of data warehouses from heterogeneous enterprise data, management of IoT data streams, and facilitates scalable machine learning. SAP Data Intelligence allows you to leverage your business applications to become an intelligent enterprise and provides a holistic, unified way to manage, integrate, and process all your enterprise data. With SAP Data Intelligence you can: 1. Discover and connect to any data, anywhere, anytime from a single enterprise data fabric 2. Transform and augment data across complex data types and curate a robust searchable data catalog 3. Implement intelligent data processes by orchestrating complex data flows enriched with scalable, repeatable, production grade machine learning pipelines


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 8

**User Satisfaction Scores:**

- **Ease of Admin:** 6.7/10 (Category avg: 8.4/10)
- **Internationalization:** 7.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP (297,024 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,341 employees on LinkedIn®)
- **Ownership:** NYSE:SAP

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 40% Mid-Market


  ### 24. [Amobee](https://www.g2.com/products/amobee/reviews)
  Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re watching. Amobee is built on three fundamental truths: consumers move fluidly across screens, love video, and value their privacy. Amobee helps brands, agencies, and media companies unify audiences to optimize results across all TV, connected TV, and digital media, including social, to drive customers’ growth. That’s good for you. Good for your business. Good for consumers.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 50

**User Satisfaction Scores:**

- **Ease of Admin:** 7.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Amobee](https://www.g2.com/sellers/amobee)
- **Year Founded:** 2005
- **HQ Location:** Redwood City, CA
- **Twitter:** @amobee (7,898 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/167080/ (175 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Enterprise, 35% Mid-Market


  ### 25. [Cinchy](https://www.g2.com/products/cinchy-cinchy/reviews)
  With the Cinchy Data Collaboration platform liberate data from applications and control and connect as data products in a network, eliminating the need for future data integration. Build a more agile data ecosystem that makes change simple, rapidly accelerates business outcomes, and fosters collaborative intelligence across your enterprise. With Cinchy, cure the pains of integration to deliver projects at half the cost and time, improve data governance with universal data access controls, and provide data access to business users for self-serve reporting and analytics.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Internationalization:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)


**Seller Details:**

- **Seller:** [Cinchy](https://www.g2.com/sellers/cinchy)
- **Year Founded:** 2017
- **HQ Location:** Toronto, ON
- **Twitter:** @itscinchy (462 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16200640/ (38 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 53% Mid-Market, 37% Enterprise




## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)



---

## Buyer Guide

### What You Should Know About Data Management Platforms (DMP)

### What are Data Management Platforms (DMP)?

For companies that collect large amounts of data regarding the impact of marketing and advertising campaigns, data management and analysis is key. Data management platforms (DMPs) help companies store and analyze data that can come from multiple sources. Since advertising and marketing campaigns, as well as customer and audience sentiment and reactions, are ever-changing, DMPs are crucial to companies for quick and easy analysis.

DMPs are used for customer insight development, targeted media buying, [CRM software](https://www.g2.com/categories/crm) optimization, and marketing content optimization, just to name a few. Due to the breadth of DMP functionality, businesses across industries must make sure to align their goals with what a DMP can offer. Specific companies have different reasons for managing data, and must make sure their DMP organizes, analyzes, and presents customer data in an effective way. Depending on a company’s particular industry, the type of data gathered and the way it is used will vary. As you consider adopting this technology, be aware of what data you need to gather and access, as well as what works well for your particular industry.

Key Benefits of DMPs

- Improve audience data collection, organization, and utilization
- More effectively market and prospect potential customers
- Customize content gathered from a CRM or other data sources
- Improve channel and campaign flexibility
- Generate unique audience insights

### Why Use DMP Software?

Cross-referencing first- and third-party data can lead to extremely positive results for marketers. Examining both types of data provides opportunity to hyper-target and hyper-personalize marketing toward customers, helping deliver the right message at the right time. That being said, it’s important to note that DMPs integrate first- and third-party data differently from one another. Integration of data is such a priority for businesses because it helps create rich, well-rounded customer profiles, allowing marketers to create more thoughtful, targeted messages. When shopping around for a customer data platform, understand how data can be input and exacted from the platform.

Benefits that users said they received from implementing and using DMPs include a unified data hub and a higher accuracy in audience targeting and segmentation.

**Data hub —** DMPs are, by definition, centralized storage hubs for behavioral data. Many reviews left for the products in this category discuss the effectiveness of those hubs. As your business scales, you are likely to cull marketing data, user data, and audience data from various channels using a diverse stack of software. Just as [master data management software](https://www.g2.com/categories/master-data-management-mdm) is designed to centralize and manage internal operations data, these tools help to manage consumer insights in one convenient place. DMPs will often integrate with CRM platforms so that valuable marketing-based information can be exported as CRM data.

**More accurate targeting —** Segmentation and targeting of customers needs to be accurate, or companies face losing customers. Tracking audience data in response to advertising and marketing campaigns significantly helps retargeting efforts, especially if a company wants to expand their audience. Collecting data from a variety of sources helps businesses create robust customer profiles, enabling them to better understand who they are targeting. Also, when determining the direction of a campaign, a larger data set typically leads to better results, and assists greatly in advertising efforts and placements.

### Who Uses DMPs?

The high-level insights made possible with these tools are especially useful for certain departments within an organization. The following are the ideal users of this technology.

**Marketers —** For a digital marketing team involved with programmatic ad buying and campaign development, there is no limit to the amount of consumer insights that are worth collecting. Marketers can leverage the audience data within these platforms to make educated choices in the messaging, timing, and placement of advertisements on digital channels. From content marketing to location-based mobile ads, each decision needs to be carefully thought out, due to the resources and effort involved. Having this far-reaching consumer data in one convenient location is a boon for marketers seeking to make the most of every campaign.

**Sales —** There is a plethora of [sales software](https://www.g2.com/categories/sales) designed to give these teams a leg up on the competition and perform at the highest level. Data management platforms can complement these solutions by giving sales teams a deeper understanding of target customers and the channels they frequent. While marketing teams leverage this centralized data for digital advertising campaigns, sales leaders can use it to refine outreach tactics and assemble the best possible list of leads. The sales and marketing departments should work in tandem to ensure that messaging is aligned and the needs of customers met. Sharing the insights that are gathered on DMPs can go a long way in unifying these efforts.

**Product —** A product strategy should never stop evolving. When a product team has a firm grasp on brand reputation, customer behaviors, and audience demographics, they can deliver the right offerings at the optimal time, and shape these products and services around the consumers who stand to benefit. This also goes for executive teams and others involved with plotting the direction of a brand’s offerings or marketing. Having easy access to audience data from a wide array of sources helps decision-makers keep a finger on the pulse of their most valuable assets: the consumers.

### DMP Features

Marketing is the first step in the customer journey. The powerful software in this category can help light the way for successful marketing by giving brands a complete view of their target market, from social media to their favorite mobile apps. It also provides a window into the successes and failures of ongoing marketing efforts. The following are some common features of DMPs that enable a business to understand the customer experience so that they can communicate their message more clearly than ever.

**Audience data and insights —** Analytics are a key piece in the DMP puzzle, allowing you to contrast your audience against first- and third-party data sources. This helps you learn more about who they are and how they engage with your content. Each platform offers different insights on audience behavior, demographics, and interests in relation to your branding and marketing. It is important to determine which system aligns with your goals to build a well-informed target audience. Depending on your reach and active marketing channels, your audience will vary in size and complexity, and so will the analytics you collect.

**Data integration —** Tools in this category provide first-party data integration with ad servers, DSPs, and SSPs, and other data sources for inbound and outbound data transfer. They may also offer second- and third-party integration. Second-party integration allows the user to combine first-party data with additional first-party unstructured data of strategic partners. Third-party integration involves integrations with external data providers, and the real-time import of their structured and unstructured data. Examples of these are businesses such as ad agencies and companies with similar clients, as well as open source databases on the web.

As DMP solutions collect this disparate data, they will unify the information into a single customer view, so users can manage the analytics without the need for multiple windows or separate tools. Users can program these tools to standardize second- and third-party data from different sources and agencies so it enters the system in the company’s preferred format. Administrators can also create filters to weed out unnecessary data points during the transfer.

**Data cleansing —** A number of apps in this category include technology for cleaning and enriching data as it enters the system. This can include processes like fixing typos, deduping/merging leads, and autocorrecting the formatting of data to fit your company’s preferences. The cleansing features in some cases will automatically normalize the field values in your data. Some products offer exception management tools, which scan your databases and correct anomalies that found their way into the system.

**Account and lead scoring —** Analytics tools within DMP products have a variety of benefits to the user. Among these is the creation of customer segments for future marketing. With a thorough data analysis, you can create unique user profiles and prioritize certain groups that are most likely to respond positively to your marketing. This allows for not only advanced targeting in your marketing strategy but also an increased focus on personalization for these high-ROI clients. Furthermore, agencies can streamline their pipeline with lead routing and account assignment features in some platforms. Some platforms take advantage of modern [machine learning software](https://www.g2.com/categories/machine-learning) to help companies define and reach their optimal audience.

### Software and Services Related to DMPs

The following solutions are worth being considered alongside data management platforms and can help elevate and automate your company’s marketing initiatives.

[**Demand side platforms (DSPs)**](https://www.g2.com/categories/demand-side-platform-dsp) **—** Demand side platforms enable the real-time purchasing of digital ad space at pivotal moments in a customer’s buying journey. A focused digital advertising effort might capitalize on the consumer data provided by DMPs to make these timely decisions and place relevant ads on websites while the target audience is browsing. Web administrators use a similar software, [supply side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp), to promote and sell these valuable ad spaces when the ideal opportunities arise. As online advertising becomes more and more competitive, the ability to make these in-the-moment marketing decisions are increasingly valuable for brands hoping to reach people as they go about their online routines. DSPs are a natural complement to DMPs for enabling well-informed ad buying decisions.

[**Retargeting software**](https://www.g2.com/categories/retargeting) **—** The people who visit your brand’s website are often the ideal audience for ads, as they have shown a direct interest in your product or service. Retargeting software tracks this visitor behavior with help from cookies and automates the deployment of display ads across this network of visitors. While storing your various forms of marketing data on DMPs and using it to shape your campaigns, retargeting tools help to keep your brand fresh in the minds of your past visitors. These ads can be easy wins for a brand, and retargeting is a common marketing strategy for thousands of companies with an established online presence.