Compare Google Analytics and Supermetrics 
At a Glance
Market Segments
Google Analytics
Small-Business (59.8% of reviews)
Supermetrics
Small-Business (55.5% of reviews)
Entry-Level Pricing
Google Analytics
No pricing availableSupermetrics
Starting at €29.00 1 user Per MonthFeatured Products
Sponsored
Coefficient
(104)
Marketing Analytics
Visit Website
Sponsored
Help Desk Migration Services
(166)
ETL Tools
Visit Website
Google Analytics vs Supermetrics
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, allowing businesses to monitor their website traffic as it happens, while Supermetrics scores lower at 8.1 in this area, which may impact users needing immediate insights.
- Reviewers mention that Google Analytics offers superior custom event tracking capabilities with a score of 8.5, enabling detailed tracking of user interactions, whereas Supermetrics, with a score of 8.0, may not provide the same level of granularity for custom events.
- G2 users highlight that Google Analytics has a robust user path tracking feature, scoring 8.7, which helps in understanding user journeys, while Supermetrics, scoring 8.6, offers similar functionality but may lack some advanced tracking options.
- Users on G2 report that Supermetrics shines in data extraction with a score of 8.7, making it easier to pull data from various sources, while Google Analytics scores slightly lower at 8.3, which could be a consideration for users focused on data integration.
- Reviewers mention that Google Analytics provides better SEO tracking features, scoring 8.7, which is crucial for businesses looking to optimize their online presence, while Supermetrics, although effective, scores lower at 8.0 in this area.
- Users say that Supermetrics offers a more user-friendly experience with a higher score of 8.2 in ease of use, compared to Google Analytics' score of 7.8, making it a preferable choice for those who prioritize simplicity in their analytics tools.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Google Analytics
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,341
8.5
587
Ease of Use
7.8
5,367
8.2
596
Ease of Setup
7.9
2,574
8.2
382
Ease of Admin
8.2
2,525
8.0
358
Quality of Support
7.5
4,435
7.8
533
Has the product been a good partner in doing business?
8.3
2,313
8.2
353
Product Direction (% positive)
8.5
5,224
7.8
546
Features by Category
Metrics
9.0
3871
8.6
296
8.7
3856
8.3
277
8.7
3797
8.1
249
8.6
3479
8.5
278
8.4
3249
8.0
267
8.4
3457
7.9
237
8.5
3507
8.0
237
8.6
3571
8.6
308
8.2
3164
7.8
255
Reporting
Feature Not Available
8.1
296
8.5
3408
7.9
265
8.2
3125
8.4
290
8.4
3364
8.1
278
8.5
3305
7.5
238
8.3
2985
Feature Not Available
8.5
3523
8.7
311
Other
8.5
3553
8.2
258
8.5
3371
8.0
229
8.4
3161
7.2
205
8.7
3296
8.6
303
8.5
2574
8.4
254
8.0
2305
7.3
194
8.2
2679
7.4
203
Administration
8.5
2501
8.4
259
8.2
2213
7.5
199
8.9
3334
8.1
298
8.9
3442
8.0
282
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1144
Not enough data
8.8
1104
Not enough data
9.1
1116
Not enough data
Tracking & Reporting
8.6
988
Not enough data
8.9
1131
Not enough data
8.5
1038
Not enough data
8.8
1146
Not enough data
8.7
1091
Not enough data
8.6
1066
Not enough data
Metrics
8.8
201
Not enough data
8.6
198
Not enough data
8.7
192
Not enough data
8.5
201
Not enough data
8.8
205
Not enough data
Management
Not enough data
8.6
62
Not enough data
8.1
52
Functionality
Not enough data
8.7
53
Not enough data
8.3
57
Not enough data
8.2
56
Not enough data
8.6
59
Not enough data
Feature Not Available
Tools
8.3
1067
Not enough data
8.9
1434
Not enough data
8.4
1198
Not enough data
Metrics
8.9
1406
Not enough data
8.9
1441
Not enough data
8.9
1443
Not enough data
8.7
1359
Not enough data
8.7
1374
Not enough data
8.5
1312
Not enough data
Marketing Operations
Not enough data
8.2
296
|
Verified
Not enough data
8.7
332
|
Verified
Not enough data
7.9
263
|
Verified
Not enough data
7.9
280
|
Verified
Not enough data
8.1
143
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
332
|
Verified
Not enough data
8.9
357
|
Verified
Not enough data
8.0
256
|
Verified
Not enough data
8.3
305
|
Verified
Not enough data
7.9
257
|
Verified
Not enough data
Feature Not Available
Metrics
8.8
201
Not enough data
8.6
198
Not enough data
8.7
192
Not enough data
8.5
201
Not enough data
8.8
205
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Supermetrics are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.8%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Marketing and Advertising
53.9%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.2%
Online Media
1.9%
Other
33.6%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Supermetrics
Most Helpful Favorable Review
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Most Helpful Critical Review
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Computer Software
I am using SuperMetrics now for about 4 years and I couldn't live without it. When you have to manage all kinds of online campaigns on multiple channels (Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads, etc), SuperMetrics makes it very easy to create...
Verified User in Publishing
Many of the metrics have hidden definitions that cause major confusion for many users. Sessions at the hit level are not in fact total sessions, just entry sessions for that hit. The sampling also gets to the point where the data is unusable, even on the...
Talya L.
Verified User in Professional Training & Coaching
Where do i begin. For the amount that you pay for the service - there should be chat or phone support. Email only support that takes weeks or months to respond - is ridiculous. Its been 6 months and almost $1500 in spend and can't even get it to work or...
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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