Compare Google Analytics and Supermetrics 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like audience segmentation allowing users to analyze traffic sources and user behavior effectively. This depth of reporting is often highlighted as a key strength, making it easier for businesses to understand their audience and optimize their strategies.
- Users say that Supermetrics shines in its ability to automate data collection from various platforms, such as Facebook and Google Analytics. This automation saves time and effort, allowing users to wake up to refreshed dashboards without the need for daily manual reporting, which is a significant advantage for busy marketers.
- According to verified reviews, Google Analytics has a higher overall satisfaction score, reflecting its robust features and user-friendly interface. Reviewers appreciate the in-depth reporting tools that help track essential metrics like page views and bounce rates, making it a go-to choice for businesses looking to enhance their online presence.
- Reviewers mention that while Supermetrics is effective in pulling data from multiple sources, some users find it less intuitive compared to Google Analytics. The learning curve can be a challenge, especially for those who are not as tech-savvy, which may hinder its usability for some teams.
- Users highlight that Google Analytics offers a more extensive range of features for tracking user engagement and conversions, with specific tools designed to analyze entry and exit pages. This capability is crucial for businesses aiming to improve their customer journey and increase conversion rates.
- G2 reviewers note that Supermetrics, while strong in data integration, sometimes lacks the depth of analysis that Google Analytics provides. Users appreciate the ease of connecting various marketing solutions, but they also express a desire for more advanced analytics features to complement their data collection efforts.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Google Analytics
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.5
620
Ease of Use
7.8
5,611
8.2
628
Ease of Setup
8.0
2,816
8.2
415
Ease of Admin
8.3
2,628
8.0
380
Quality of Support
7.5
4,644
7.8
562
Has the product been a good partner in doing business?
8.4
2,406
8.2
375
Product Direction (% positive)
8.5
5,453
7.9
579
Features by Category
Metrics
9.0
4053
8.6
311
8.8
4020
8.3
292
8.7
3943
8.1
262
8.6
3622
8.4
291
8.4
3398
8.0
280
8.4
3595
7.9
250
8.5
3644
8.0
250
8.6
3734
8.6
322
8.2
3312
7.8
269
Reporting
Feature Not Available
8.2
311
8.5
3548
7.9
278
8.2
3255
8.4
304
8.4
3505
8.1
292
8.5
3434
7.6
251
8.3
3114
Feature Not Available
8.5
3683
8.7
326
Other
8.5
3698
8.2
271
8.5
3496
7.9
241
8.3
3289
7.2
218
8.7
3459
8.6
317
8.5
2700
8.4
267
8.0
2424
7.2
207
8.2
2800
7.4
215
Agentic AI - Digital Analytics
7.8
83
6.7
11
8.0
85
7.0
10
7.7
85
6.7
10
8.4
90
6.8
10
Administration
8.5
2640
8.3
274
8.2
2332
7.5
213
8.9
3461
8.1
314
8.9
3565
8.0
295
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Supermetrics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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