2026 Best Software Awards are here!See the list
Compare Google Analytics and SpyFu 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
No pricing available
$39.00 Per Month
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSpyFu
Star Rating
(517)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansGoogle Analytics vs SpyFu
When assessing the two solutions, reviewers found SpyFu easier to use, set up, and administer. Reviewers also preferred doing business with SpyFu overall.
- Reviewers felt that Google Analytics meets the needs of their business better than SpyFu.
- When comparing quality of ongoing product support, reviewers felt that SpyFu is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over SpyFu.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Google Analytics
No trial information availableSpyFu
No trial information availableRatings
Meets Requirements
9.0
5,556
8.9
429
Ease of Use
7.8
5,591
8.8
436
Ease of Setup
7.9
2,795
9.1
266
Ease of Admin
8.3
2,620
9.0
261
Quality of Support
7.5
4,625
9.0
334
Has the product been a good partner in doing business?
8.3
2,399
9.3
254
Product Direction (% positive)
8.5
5,434
8.3
422
Features by Category
Metrics
9.0
4045
Not enough data
8.8
4015
Not enough data
8.7
3944
Not enough data
8.6
3622
Not enough data
8.4
3396
Not enough data
8.4
3598
Not enough data
8.5
3646
Not enough data
8.6
3728
Not enough data
8.2
3311
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3257
Not enough data
8.4
3503
Not enough data
8.5
3437
Not enough data
8.3
3117
Not enough data
8.5
3680
Not enough data
Other
8.5
3697
Not enough data
8.5
3500
Not enough data
8.3
3293
Not enough data
8.7
3449
Not enough data
8.5
2702
Not enough data
8.0
2427
Not enough data
8.2
2803
Not enough data
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Not enough data
Administration
8.5
2636
Not enough data
8.2
2335
Not enough data
8.9
3463
Not enough data
8.9
3568
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
SEO Auditing & Monitoring
Not enough data
7.8
51
Not enough data
8.6
29
Not enough data
8.0
29
Not enough data
7.9
28
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.1
236
Not enough data
9.0
320
Not enough data
8.6
267
Not enough data
6.9
46
Not enough data
8.0
29
SEO Reporting
Not enough data
9.2
312
Not enough data
8.8
56
Not enough data
7.9
54
Not enough data
7.8
40
Generative AI
Not enough data
5.8
10
Not enough data
6.0
10
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Platform Basics
Not enough data
8.7
22
Not enough data
7.9
24
Not enough data
8.7
30
Platform Data
Not enough data
6.7
19
Not enough data
8.7
26
Not enough data
8.3
27
Not enough data
7.7
21
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Tools
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and SpyFu share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
SpyFu is categorized as SEO Tools and Paid Search Intelligence
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
