Compare Google Analytics and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $79.00 1 user/per month (billed annually)
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSprout Social
Star Rating
(6,209)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansGoogle Analytics vs Sprout Social
When assessing the two solutions, reviewers found Sprout Social easier to use, set up, and administer. Reviewers also preferred doing business with Sprout Social overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sprout Social over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Google Analytics
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.5
5,285
Ease of Use
7.8
5,611
8.8
5,345
Ease of Setup
8.0
2,816
8.7
3,710
Ease of Admin
8.3
2,628
8.8
2,232
Quality of Support
7.5
4,644
8.6
4,721
Has the product been a good partner in doing business?
8.4
2,406
8.7
2,198
Product Direction (% positive)
8.5
5,453
8.9
5,201
Features by Category
Metrics
9.0
4053
Not enough data
8.8
4020
Not enough data
8.7
3943
Not enough data
8.6
3622
Not enough data
8.4
3398
Not enough data
8.4
3595
Not enough data
8.5
3644
Not enough data
8.6
3734
Not enough data
8.2
3312
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3548
Not enough data
8.2
3255
Not enough data
8.4
3505
Not enough data
8.5
3434
Not enough data
8.3
3114
Not enough data
8.5
3683
Not enough data
Other
8.5
3698
Not enough data
8.5
3496
Not enough data
8.3
3289
Not enough data
8.7
3459
Not enough data
8.5
2700
Not enough data
8.0
2424
Not enough data
8.2
2800
Not enough data
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
Not enough data
8.2
2332
Not enough data
8.9
3461
Not enough data
8.9
3565
Not enough data
Social Analytics
Not enough data
7.7(won by default)
2977
Not enough data
7.8(won by default)
3156
Not enough data
8.8(won by default)
3369
Not enough data
7.2(won by default)
2603
Not enough data
7.0(won by default)
2609
Not enough data
7.3(won by default)
2369
Not enough data
7.1(won by default)
2308
Reports & Dashboards
Not enough data
8.1(won by default)
3218
Not enough data
8.5(won by default)
3267
Not enough data
8.5(won by default)
3126
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
889
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Content & Collaboration
Not enough data
8.9
3188
Not enough data
7.9
2924
Not enough data
8.2
3011
Not enough data
8.0
2894
Not enough data
8.3
3002
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4297
Not enough data
8.9
4319
Not enough data
8.1
3812
Not enough data
8.5
4187
Not enough data
Feature Not Available
Not enough data
7.9
2900
Not enough data
7.5
2491
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1054
Not enough data
6.5
1059
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Monitoring & Listening
Not enough data
8.5
1902
Not enough data
7.0
1435
Not enough data
8.0
1218
Not enough data
7.9
1195
Not enough data
7.7
1163
Not enough data
7.8
1191
Agentic AI - Social Media Listening Tools
Not enough data
6.4
387
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1208
Not enough data
8.6
1965
Not enough data
8.1
1225
Not enough data
7.8
1126
Generative AI
Not enough data
7.1
863
Not enough data
6.9
849
Process
Not enough data
8.4
1466
Not enough data
7.9
1247
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1521
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1430
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Sprout Social share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.8%
Computer Software
3.2%
Other
60.8%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is there a place of education for users?
7 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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