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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $13,600.00 Per Year
Google Analytics
Star Rating
(6,597)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSplitMetrics Optimize
Star Rating
(18)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $13,600.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, indicating its robust capabilities in tracking user sessions effectively. In contrast, SplitMetrics Optimize, while strong, has lower engagement metrics, scoring 8.7 in Engagement.
- Reviewers mention that Google Analytics offers superior Custom Event Tracking with a score of 8.4, allowing for detailed tracking of user interactions. SplitMetrics Optimize, however, shines in Conversions, scoring 8.8, which indicates its strength in optimizing conversion rates.
- G2 users highlight that Google Analytics provides excellent Real-Time Reporting with a score of 8.8, making it easier for businesses to monitor live data. On the other hand, users on G2 appreciate SplitMetrics Optimize for its Audience Targeting capabilities, also scoring 8.8, which helps in tailoring marketing efforts effectively.
- Reviewers say that Google Analytics has a more comprehensive approach to Attribution with a score of 8.5, which is crucial for understanding user journeys. SplitMetrics Optimize, while effective, does not match this level of detail in attribution analysis.
- Users report that Google Analytics is favored for its Dashboards & Reporting features, scoring 8.8, which allows for customizable reporting options. In contrast, SplitMetrics Optimize is noted for its SEO capabilities, scoring 8.7, which is essential for app visibility in stores.
- Reviewers mention that Google Analytics is easier to set up with a score of 7.9, making it more accessible for small businesses. SplitMetrics Optimize, however, is recognized for its Mobile Testing features, which are particularly beneficial for app developers looking to optimize their mobile user experience.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSplitMetrics Optimize
BASIC
Starting at $13,600.00
Per Year
Ideal for indie developers and small teams
- 1 app ( iOS/Android, 1 locale)
- 12 tests per year
- Product page, Search page
Free Trial
Google Analytics
No trial information availableSplitMetrics Optimize
No trial information availableRatings
Meets Requirements
9.0
5,494
8.3
8
Ease of Use
7.8
5,524
8.1
8
Ease of Setup
7.9
2,728
Not enough data
Ease of Admin
8.2
2,598
Not enough data
Quality of Support
7.5
4,571
8.5
8
Has the product been a good partner in doing business?
8.3
2,380
Not enough data
Product Direction (% positive)
8.5
5,371
8.1
6
Features by Category
Metrics
9.0
4003
Not enough data
8.7
3985
Not enough data
8.7
3925
Not enough data
8.6
3607
Not enough data
8.4
3377
Not enough data
8.4
3585
Not enough data
8.5
3632
Not enough data
8.6
3697
Not enough data
8.2
3288
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3532
Not enough data
8.2
3244
Not enough data
8.4
3486
Not enough data
8.5
3426
Not enough data
8.3
3104
Not enough data
8.5
3648
Not enough data
Other
8.5
3672
Not enough data
8.5
3489
Not enough data
8.3
3280
Not enough data
8.7
3419
Not enough data
8.5
2690
Not enough data
8.0
2417
Not enough data
8.2
2792
Not enough data
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
Not enough data
8.2
2323
Not enough data
8.9
3449
Not enough data
8.9
3557
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Feature Not Available
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Feature Not Available
8.5
1066
Feature Not Available
8.9
1175
Not enough data
8.7
1119
Feature Not Available
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics and SplitMetrics Optimize are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
SplitMetrics Optimize is categorized as App Store Optimization, A/B Testing, Mobile Marketing, and Mobile App Optimization
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SplitMetrics Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
22.2%
Computer Games
16.7%
Information Technology and Services
11.1%
Financial Services
11.1%
Staffing and Recruiting
5.6%
Other
33.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
SplitMetrics Optimize has no discussions with answers
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