Compare Google Analytics and Simple Analytics 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSimple Analytics
Star Rating
(22)4.5 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Simple AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track detailed visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over Simple Analytics, which some users find less detailed.
- Users say that Simple Analytics stands out for its intuitive user interface, making it very user-friendly for those who prefer straightforward web analytics. Reviewers appreciate the ease of use, especially for beginners learning digital marketing, which contrasts with the more complex features of Google Analytics.
- According to verified reviews, Google Analytics is praised for its robust integration and cross-connectivity features, which enhance workflow efficiency. Users mention that these capabilities help them perform in-depth analyses with less latency, a feature that Simple Analytics does not match in terms of complexity.
- Reviewers mention that Simple Analytics offers a significant advantage in user privacy, as it does not require cookie consent warnings. This aspect is particularly appealing to users focused on compliance and user experience, an area where Google Analytics has more stringent requirements.
- G2 reviewers highlight that Google Analytics has a higher overall satisfaction score, reflecting its extensive capabilities and features. However, some users feel overwhelmed by the complexity, which can detract from the experience, especially for small businesses that may prefer the simplicity of Simple Analytics.
- Users report that while both tools provide valuable insights, Google Analytics is often seen as the go-to for detailed analytics, whereas Simple Analytics is favored for its straightforward approach and responsive support team, making it a better fit for users who prioritize ease of use and quick assistance.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSimple Analytics
No pricing availableFree Trial
Google Analytics
No trial information availableSimple Analytics
No trial information availableRatings
Meets Requirements
9.0
5,576
9.2
15
Ease of Use
7.8
5,611
9.6
15
Ease of Setup
8.0
2,816
Not enough data
Ease of Admin
8.3
2,628
Not enough data
Quality of Support
7.5
4,644
9.2
15
Has the product been a good partner in doing business?
8.4
2,406
Not enough data
Product Direction (% positive)
8.5
5,453
9.0
12
Features by Category
Metrics
9.0
4053
9.0
12
8.8
4020
8.9
11
8.7
3943
9.1
11
8.6
3622
9.0
10
8.4
3398
8.9
9
8.4
3595
8.8
11
8.5
3644
8.9
11
8.6
3734
8.8
10
8.2
3312
9.4
8
Reporting
Feature Not Available
9.5
11
8.5
3548
9.2
11
8.2
3255
9.2
10
8.4
3505
8.7
10
8.5
3434
8.9
11
8.3
3114
9.2
10
8.5
3683
9.3
10
Other
8.5
3698
9.1
11
8.5
3496
9.2
10
8.3
3289
9.2
10
8.7
3459
9.2
11
8.5
2700
8.8
10
8.0
2424
8.7
10
8.2
2800
9.1
11
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
9.1
11
8.2
2332
9.0
10
8.9
3461
8.8
11
8.9
3565
8.9
11
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Simple Analytics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Simple Analytics has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simple Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
19.0%
Information Technology and Services
19.0%
Non-Profit Organization Management
9.5%
Education Management
9.5%
Human Resources
4.8%
Other
38.1%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Simple Analytics has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
