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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,616)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSimple Analytics
Star Rating
(20)4.4 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Simple AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its standard event tracking capabilities, scoring 8.6, while Simple Analytics shines in custom event tracking with a score of 9.0, making it more flexible for tailored analytics needs.
- Reviewers mention that Simple Analytics offers superior ease of use with a score of 9.6 compared to Google Analytics' 7.8, indicating that users find Simple Analytics more intuitive and user-friendly.
- G2 users highlight that Simple Analytics provides better real-time reporting features, scoring 9.5, which allows businesses to make immediate data-driven decisions, while Google Analytics scored 8.8 in this area.
- Users on G2 report that Google Analytics has a more comprehensive retention tracking feature with a score of 8.4, but Simple Analytics outperforms in return tracking with a score of 9.0, indicating a stronger focus on user engagement and return on investment.
- Reviewers say that Simple Analytics has a more effective mobile reporting feature, scoring 9.2, which is crucial for businesses that rely on mobile traffic, while Google Analytics scored 8.5 in this aspect.
- Users report that Google Analytics has a more extensive custom reports and dashboards feature with a score of 8.5, but Simple Analytics matches this with a score of 9.3, indicating that both platforms offer robust reporting capabilities tailored to user needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSimple Analytics
No pricing availableFree Trial
Google Analytics
No trial information availableSimple Analytics
No trial information availableRatings
Meets Requirements
9.0
5,508
9.3
14
Ease of Use
7.8
5,539
9.5
14
Ease of Setup
7.9
2,743
Not enough data
Ease of Admin
8.2
2,602
Not enough data
Quality of Support
7.5
4,585
9.2
14
Has the product been a good partner in doing business?
8.3
2,383
Not enough data
Product Direction (% positive)
8.5
5,386
8.9
11
Features by Category
Metrics
9.0
4016
8.9
11
8.8
3996
8.9
11
8.7
3935
9.1
11
8.6
3616
9.0
10
8.4
3386
8.9
9
8.4
3594
8.8
11
8.5
3640
8.9
11
8.6
3706
8.8
10
8.2
3296
9.4
8
Reporting
Feature Not Available
9.5
11
8.5
3541
9.2
11
8.2
3251
9.2
10
8.4
3494
8.7
10
8.5
3433
8.9
11
8.3
3111
9.2
10
8.5
3659
9.3
10
Other
8.5
3682
9.1
11
8.5
3496
9.2
10
8.3
3288
9.2
10
8.7
3427
9.2
11
8.5
2697
8.8
10
8.0
2424
8.7
10
8.2
2799
9.1
11
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
9.1
11
8.2
2330
9.0
10
8.9
3457
8.7
10
8.9
3564
8.9
11
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Simple Analytics are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Simple Analytics has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simple Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
20.0%
Information Technology and Services
20.0%
Non-Profit Organization Management
10.0%
Human Resources
5.0%
Health, Wellness and Fitness
5.0%
Other
40.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Simple Analytics has no more discussions with answers
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