# Google Analytics, Similarweb App Intelligence vs Moz Pro Comparison | | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.3 out of 5 | | **Total Reviews** | 6,833 | 69 | 608 | | **Largest Market Segment** | Small-Business (59.9% of reviews) | Small-Business (47.1% of reviews) | Small-Business (58.3% of reviews) | | **Entry Level Price** | No pricing available | Free Trial | $49.00 1 User Per Month | --- ## Top Pros & Cons ### Google Analytics Pros: - Insights (200 reviews) - Analytics (160 reviews) Cons: - Learning Curve (99 reviews) - Complexity (69 reviews) ### Similarweb App Intelligence Pros: - Analytics (1 reviews) - Competitor Analysis (1 reviews) Cons: - Competitor Analysis (1 reviews) - Dashboard Issues (1 reviews) ### Moz Pro Pros: - Keyword Research (11 reviews) - User-Friendly (11 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) --- ## Ratings Comparison | Rating | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Meets Requirements** | 9.0 (5674 reviews) | 9.0 (45 reviews) | 8.4 (529 reviews) | | **Ease of Use** | 7.8 (5712 reviews) | 9.4 (48 reviews) | 8.6 (532 reviews) | | **Ease of Setup** | 8.0 (2919 reviews) | 9.5 (22 reviews) | 8.8 (325 reviews) | | **Ease of Admin** | 8.3 (2631 reviews) | 9.8 (9 reviews) | 8.9 (248 reviews) | | **Quality of Support** | 7.5 (4728 reviews) | 9.4 (38 reviews) | 8.5 (433 reviews) | | **Has the product been a good partner in doing business?** | 8.3 (2409 reviews) | 9.3 (10 reviews) | 8.9 (238 reviews) | | **Product Direction (% positive)** | 8.5 (5532 reviews) | 8.7 (37 reviews) | 8.3 (522 reviews) | --- ## Pricing ### Google Analytics #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Similarweb App Intelligence #### Entry-Level Pricing Plan: Free Trial Price: Free Trial Description: If you’d like more information, feel free to reach out to us. Key Features: - Explore data any iOS or Android app - Access full-funnel metrics (downloads, rankings, usage, sessions, retention, revenue) - Analyze competitor reviews and sentiment [Learn more about Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews) #### Free Trial Yes ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics** | 8.4/10 | 4717 | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Metrics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Sessions - Digital Analytics** | 9.0 (4103 reviews) | Not enough data | Not enough data | | **Engagement** | 8.8 (4051 reviews) | Not enough data | Not enough data | | **Entry and Exit Pages** | 8.7 (3960 reviews) | Not enough data | Not enough data | | **Standard Event Tracking** | 8.6 (3636 reviews) | Not enough data | Not enough data | | **Custom Event Tracking** | 8.4 (3413 reviews) | Not enough data | Not enough data | | **Retention** | 8.4 (3604 reviews) | Not enough data | Not enough data | | **Return** | 8.5 (3647 reviews) | Not enough data | Not enough data | | **Conversions** | 8.6 (3763 reviews) | Not enough data | Not enough data | | **Funnels** | 8.2 (3325 reviews) | Not enough data | Not enough data | #### Reporting | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Real-Time Reporting** | Feature Not Available | Not enough data | Not enough data | | **Trending** | 8.5 (3561 reviews) | Not enough data | Not enough data | | **Retroactive Reporting** | 8.2 (3262 reviews) | Not enough data | Not enough data | | **Segmentation** | 8.4 (3521 reviews) | Not enough data | Not enough data | | **Mobile Reporting** | 8.5 (3435 reviews) | Not enough data | Not enough data | | **Unification Across Devices** | 8.3 (3112 reviews) | Not enough data | Not enough data | | **Custom Reports and Dashboards** | 8.5 (3716 reviews) | Not enough data | Not enough data | #### Other | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **User Data** | 8.5 (3725 reviews) | Not enough data | Not enough data | | **Site Search Reporting** | 8.5 (3496 reviews) | Not enough data | Not enough data | | **Load Time Monitoring** | 8.3 (3285 reviews) | Not enough data | Not enough data | | **Campaign Tracking** | 8.7 (3503 reviews) | Not enough data | Not enough data | | **E-Commerce** | 8.5 (2704 reviews) | Not enough data | Not enough data | | **Promotional Messages** | 8.0 (2420 reviews) | Not enough data | Not enough data | | **Administration Alerts** | 8.2 (2799 reviews) | Not enough data | Not enough data | #### Agentic AI - Digital Analytics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 7.8 (83 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 8.1 (88 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 7.8 (89 reviews) | Not enough data | Not enough data | | **Decision Making** | 8.4 (94 reviews) | Not enough data | Not enough data | #### Administration | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **API / Integrations** | 8.5 (2671 reviews) | Not enough data | Not enough data | | **QA Testing** | 8.2 (2333 reviews) | Not enough data | Not enough data | | **Performance and Reliability** | 8.9 (3483 reviews) | Not enough data | Not enough data | | **User, Role, and Access Management** | 8.9 (3567 reviews) | Not enough data | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Content Creation | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics** | 8.8/10 | 1365 | | **Similarweb App Intelligence** | 9.5/10 | 20 | | **Moz Pro** | N/A | N/A | #### User Identification | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Demographics** | 8.9 (1176 reviews) | 9.8 (7 reviews) | Not enough data | | **User Segmentation** | 8.8 (1132 reviews) | 9.4 (8 reviews) | Not enough data | | **Geolocation** | 9.1 (1148 reviews) | Feature Not Available | Not enough data | #### Tracking & Reporting | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Custom Event Tracking** | 8.6 (1017 reviews) | 8.9 (6 reviews) | Not enough data | | **Real-Time Insights** | 8.9 (1163 reviews) | 9.8 (9 reviews) | Not enough data | | **Attribution** | 8.5 (1067 reviews) | 9.5 (7 reviews) | Not enough data | | **Dashboard** | 8.9 (1177 reviews) | 9.4 (15 reviews) | Not enough data | | **User Path Tracking** | 8.7 (1121 reviews) | 10.0 (5 reviews) | Not enough data | | **User Activity History** | 8.6 (1094 reviews) | 9.7 (6 reviews) | Not enough data | #### Metrics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Engagement** | 8.8 (234 reviews) | 9.1 (13 reviews) | Not enough data | | **Exit Tracking** | 8.7 (229 reviews) | Not enough data | Not enough data | | **Retention** | 8.8 (223 reviews) | Not enough data | Not enough data | | **Return** | 8.6 (233 reviews) | 9.3 (5 reviews) | Not enough data | | **Conversions** | 8.8 (236 reviews) | Not enough data | Not enough data | ### App Store Optimization | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Optimization | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Icon Testing** | Not enough data | Not enough data | Not enough data | | **Screenshot Testing** | Not enough data | Not enough data | Not enough data | | **App Store Page Design & Preview** | Not enough data | Not enough data | Not enough data | | **Keyword Tools** | Not enough data | Not enough data | Not enough data | | **Reviews & Ratings** | Not enough data | Not enough data | Not enough data | | **Keyword Localization** | Not enough data | Not enough data | Not enough data | | **Conversion Rate Benchmarks** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | | **Traffic Source Reporting** | Not enough data | Not enough data | Not enough data | | **Featured App Alerts** | Not enough data | Not enough data | Not enough data | | **Alert Delivery** | Not enough data | Not enough data | Not enough data | #### Competition Monitoring | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Timeline** | Not enough data | Not enough data | Not enough data | | **Store Performance** | Not enough data | Not enough data | Not enough data | | **Financial Analysis** | Not enough data | Not enough data | Not enough data | | **Category Ranking** | Not enough data | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Integrations** | Not enough data | Not enough data | Not enough data | | **Organic Keyword Protection** | Not enough data | Not enough data | Not enough data | | **App Suggestions** | Not enough data | Not enough data | Not enough data | #### Agentic AI - App Store Optimization | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | 8.4/10 | 12 | | **Moz Pro** | N/A | N/A | #### Platform Basics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Centralized Platform** | Not enough data | 8.9 (11 reviews) | Not enough data | | **Web Tracking** | Not enough data | 7.9 (8 reviews) | Not enough data | #### Agentic AI - Competitive Intelligence | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | #### Platform Data | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Product Details** | Not enough data | 9.3 (9 reviews) | Not enough data | | **Customer Feedback & Reviews** | Not enough data | 8.3 (8 reviews) | Not enough data | | **Channel Acquisition** | Not enough data | 7.9 (7 reviews) | Not enough data | #### Platform Content | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Battlecards** | Not enough data | 8.5 (8 reviews) | Not enough data | #### Platform Reporting | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Customizable Dashboard** | Not enough data | 7.8 (9 reviews) | Not enough data | | **Benchmark Reporting** | Not enough data | 8.9 (9 reviews) | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | 7.0/10 | 483 | #### SEO Auditing & Monitoring | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **SEO Alerting** | Not enough data | Not enough data | 8.1 (246 reviews) | | **SEO Auditing** | Not enough data | Not enough data | 8.4 (233 reviews) | | **SEO Change Tracking** | Not enough data | Not enough data | Feature Not Available | | **Technical SEO** | Not enough data | Not enough data | 8.1 (232 reviews) | #### Agentic AI - SEO Tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (28 reviews) | | **Multi-step Planning** | Not enough data | Not enough data | 5.7 (27 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 5.8 (29 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 6.3 (29 reviews) | | **Natural Language Interaction** | Not enough data | Not enough data | 6.1 (28 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 5.8 (28 reviews) | | **Decision Making** | Not enough data | Not enough data | 5.8 (28 reviews) | #### SEO Content & Rankings | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Link Building** | Not enough data | Not enough data | 7.8 (450 reviews) | | **Keyword Research** | Not enough data | Not enough data | 8.5 (460 reviews) | | **SERP Rank Tracking** | Not enough data | Not enough data | 8.6 (450 reviews) | | **Localization** | Not enough data | Not enough data | 7.4 (240 reviews) | | **Content Insights** | Not enough data | Not enough data | 7.5 (221 reviews) | #### SEO Reporting | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Competitor Analysis** | Not enough data | Not enough data | 8.4 (453 reviews) | | **Data Visualization** | Not enough data | Not enough data | 7.8 (242 reviews) | | **Custom Reports** | Not enough data | Not enough data | 7.4 (241 reviews) | | **White Label** | Not enough data | Not enough data | 6.8 (225 reviews) | #### Generative AI | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 6.0 (202 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 6.1 (202 reviews) | ### Data Exchange Platforms | Product | Score | Reviews | |---|---|---| | **Google Analytics** | 9.2/10 | 17 | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Exchange Functions | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Data Transmission** | 9.3 (15 reviews) | Not enough data | Not enough data | | **Data Normalization** | 9.3 (15 reviews) | Not enough data | Not enough data | #### Data as a Service | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | Not enough data | | **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | Not enough data | | **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | Not enough data | | **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | Not enough data | #### Management | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | Not enough data | | **Solution Integration** | 9.3 (14 reviews) | Not enough data | Not enough data | | **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | Not enough data | | **Data Governance** | 9.2 (14 reviews) | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | 8.8/10 | 10 | | **Moz Pro** | N/A | N/A | #### Data collection | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 7.4 (7 reviews) | Not enough data | | **Data Sources** | Not enough data | 8.6 (7 reviews) | Not enough data | | **Custom Research Sources** | Not enough data | 9.4 (6 reviews) | Not enough data | | **Lead Enrichment** | Not enough data | 8.3 (6 reviews) | Not enough data | | **Advanced Data Collection** | Not enough data | 9.2 (6 reviews) | Not enough data | #### Segment Trending | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Web** | Not enough data | 8.9 (6 reviews) | Not enough data | | **Social** | Not enough data | 7.8 (6 reviews) | Not enough data | | **Benchmarks** | Not enough data | 7.9 (7 reviews) | Not enough data | | **Finance ** | Not enough data | 9.0 (5 reviews) | Not enough data | #### Analysis | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Custom Dashboards** | Not enough data | 7.9 (7 reviews) | Not enough data | | **Reports** | Not enough data | 9.3 (9 reviews) | Not enough data | | **Integrations** | Not enough data | 8.1 (8 reviews) | Not enough data | #### Platform | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Search** | Not enough data | 9.8 (7 reviews) | Not enough data | | **User, Role, And Access Management** | Not enough data | 9.4 (6 reviews) | Not enough data | | **Mobile User Support** | Not enough data | 9.4 (6 reviews) | Not enough data | | **Alerts** | Not enough data | 9.2 (6 reviews) | Not enough data | | **Collaboration** | Not enough data | 9.7 (6 reviews) | Not enough data | | **Compliance** | Not enough data | 9.7 (6 reviews) | Not enough data | #### Agentic AI - Market Intelligence | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Visibility & Tracking | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Google Analytics** | N/A | N/A | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics** | 8.4/10 | 1732 | | **Similarweb App Intelligence** | N/A | N/A | | **Moz Pro** | N/A | N/A | #### Tools | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Contact Collection** | 8.3 (1120 reviews) | Not enough data | Not enough data | | **Audience Insights** | 8.9 (1496 reviews) | Not enough data | Not enough data | | **Social Sharing** | 8.3 (1253 reviews) | Not enough data | Not enough data | #### Metrics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | Not enough data | | **Sessions** | 8.9 (1502 reviews) | Not enough data | Not enough data | | **Engagement** | 8.9 (1499 reviews) | Not enough data | Not enough data | | **Return** | 8.7 (1414 reviews) | Not enough data | Not enough data | | **Conversions** | 8.7 (1430 reviews) | Not enough data | Not enough data | | **Search Rank** | 8.4 (1365 reviews) | Not enough data | Not enough data | #### Agentic AI - Content Analytics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | Not enough data | | **Decision Making** | 8.0 (41 reviews) | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics** | 8.7/10 | 267 | | **Similarweb App Intelligence** | 9.2/10 | 14 | | **Moz Pro** | N/A | N/A | #### Metrics | Feature | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Engagement** | 8.8 (234 reviews) | 9.1 (13 reviews) | Not enough data | | **Exit Tracking** | 8.7 (229 reviews) | Not enough data | Not enough data | | **Retention** | 8.8 (223 reviews) | Not enough data | Not enough data | | **Return** | 8.6 (233 reviews) | 9.3 (5 reviews) | Not enough data | | **Conversions** | 8.8 (236 reviews) | Not enough data | Not enough data | --- ## Categories **Unique to Google Analytics (4):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms) **Unique to Similarweb App Intelligence (4):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Unique to Moz Pro (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Google Analytics | Similarweb App Intelligence | Moz Pro | |---|---|---|---| | **Small-Business** | 59.9% | 47.1% | 58.3% | | **Mid-Market** | 28.3% | 35.3% | 33.3% | | **Enterprise** | 11.7% | 17.6% | 8.4% | ### By Industry #### Google Analytics - **Marketing and Advertising:** 21.4% - **Information Technology and Services:** 7.9% - **Computer Software:** 6.7% - **Internet:** 4.4% - **Retail:** 2.8% - **Education Management:** 2.4% - **Higher Education:** 2.2% - **Health, Wellness and Fitness:** 2.0% - **Financial Services:** 2.0% - **Non-Profit Organization Management:** 1.9% - **Other:** 46.4% #### Similarweb App Intelligence - **Computer Software:** 21.5% - **Marketing and Advertising:** 20.0% - **Research:** 10.8% - **Information Technology and Services:** 9.2% - **Market Research:** 6.2% - **Automotive:** 3.1% - **Higher Education:** 3.1% - **Apparel & Fashion:** 1.5% - **Architecture & Planning:** 1.5% - **Computer Games:** 1.5% - **Other:** 21.5% #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% --- ## Alternatives ### Alternatives to Google Analytics - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) ### Alternatives to Similarweb App Intelligence - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (712 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (733 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9095 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews) ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) --- ## Top Discussions ### Google Analytics - Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..." - Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote > **Top comment:** "website traffic tracking" - Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid...." - Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..." - Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for." ### Similarweb App Intelligence - Title: [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) — 1 comment *(includes official response)* > **Top comment:** "The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing..." ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-similarweb-app-intelligence-vs-moz-pro)