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Compare Google Analytics and Similarweb App Intelligence (Previously 42Matters) 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (56.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Analytics
Star Rating
(6,598)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSimilarweb App Intelligence (Previously 42Matters)
Star Rating
(52)4.8 out of 5
Market Segments
Small-Business (56.9% of reviews)
Entry-Level Pricing
Free Trial
Learn more about Similarweb App Intelligence (Previously 42Matters)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in providing comprehensive Sessions - Digital Analytics metrics, with a score of 9.0, which helps businesses understand user interactions effectively. In contrast, 42matters shines in User Path Tracking with a perfect score of 10.0, allowing for detailed insights into user journeys.
- Reviewers mention that Google Analytics has a solid Ease of Use rating of 7.8, but 42matters significantly outperforms with a score of 9.5, making it more user-friendly for those new to analytics tools.
- G2 users highlight that Google Analytics offers decent Custom Event Tracking capabilities with a score of 8.5, while 42matters provides enhanced features in this area, scoring 8.9, which allows for more tailored tracking of user interactions.
- Users on G2 report that Google Analytics has a Quality of Support rating of 7.5, which some find lacking, whereas 42matters boasts an impressive score of 9.7, indicating a more responsive and helpful support team.
- Reviewers say that Google Analytics provides good Real-Time Reporting with a score of 8.9, but 42matters takes it a step further with a score of 9.7, offering more immediate insights that can be crucial for time-sensitive decisions.
- Users report that while Google Analytics has a solid Dashboard feature with a score of 8.8, 42matters excels with a score of 9.5, providing a more customizable and visually appealing dashboard experience that enhances data interpretation.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSimilarweb App Intelligence (Previously 42Matters)
Custom
Free Trial
- Benchmark your performance, Identify trends and monitor market leaders, Rely on the best app data available.
Free Trial
Google Analytics
No trial information availableSimilarweb App Intelligence (Previously 42Matters)
Free Trial is available
Ratings
Meets Requirements
9.0
5,494
9.4
32
Ease of Use
7.8
5,524
9.5
34
Ease of Setup
7.9
2,728
9.6
9
Ease of Admin
8.2
2,598
9.8
7
Quality of Support
7.5
4,571
9.7
28
Has the product been a good partner in doing business?
8.3
2,380
9.8
8
Product Direction (% positive)
8.5
5,371
9.1
25
Features by Category
Metrics
9.0
4003
Not enough data
8.7
3985
Not enough data
8.7
3925
Not enough data
8.6
3607
Not enough data
8.4
3377
Not enough data
8.4
3585
Not enough data
8.5
3632
Not enough data
8.6
3697
Not enough data
8.2
3288
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3532
Not enough data
8.2
3244
Not enough data
8.4
3486
Not enough data
8.5
3426
Not enough data
8.3
3104
Not enough data
8.5
3648
Not enough data
Other
8.5
3672
Not enough data
8.5
3489
Not enough data
8.3
3280
Not enough data
8.7
3419
Not enough data
8.5
2690
Not enough data
8.0
2417
Not enough data
8.2
2792
Not enough data
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
Not enough data
8.2
2323
Not enough data
8.9
3449
Not enough data
8.9
3557
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
10.0
5
8.8
1132
10.0
7
9.1
1145
Feature Not Available
Tracking & Reporting
8.6
1017
8.9
6
8.9
1161
9.7
6
8.5
1066
9.3
5
8.9
1175
9.5
7
8.7
1119
10.0
5
8.6
1094
9.7
6
Metrics
8.8
232
9.3
5
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
9
Not enough data
7.9
8
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
9.3
9
Not enough data
8.3
8
Not enough data
7.9
7
Platform Content
Not enough data
8.5
8
Platform Reporting
Not enough data
8.1
8
Not enough data
8.8
8
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Data collection
Not enough data
7.4
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
8.3
6
Not enough data
9.2
6
Segment Trending
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
9.0
5
Analysis
Not enough data
7.9
7
Not enough data
9.2
8
Not enough data
7.9
7
Platform
Not enough data
9.8
7
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.7
6
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Metrics
8.8
232
9.3
5
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Similarweb App Intelligence (Previously 42Matters) are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Similarweb App Intelligence (Previously 42Matters) is categorized as Market Intelligence, App Store Optimization, and Competitive Intelligence
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb App Intelligence (Previously 42Matters)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
25.5%
Marketing and Advertising
17.6%
Research
11.8%
Information Technology and Services
11.8%
Market Research
5.9%
Other
27.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Explorer by 42matters used for?
1 Comment
Official Response from Similarweb App Intelligence (Previously 42Matters)
The 42matters Explorer is a visual app market research platform. It transforms mobile and connected TV (CTV) app data into tangible insights, providing...Read more
Similarweb App Intelligence (Previously 42Matters) has no more discussions with answers
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