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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSimilarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Sessions - Digital Analytics with a score of 9.0, while Similarweb falls behind at 7.9, indicating that Google Analytics provides more comprehensive session tracking capabilities.
- Reviewers mention that Google Analytics offers superior Custom Event Tracking with a score of 8.5 compared to Similarweb's 7.2, highlighting its flexibility in tracking specific user interactions.
- G2 users say that Google Analytics shines in Real-Time Reporting with a score of 8.8, whereas Similarweb's score of 7.0 suggests it may not provide as timely insights, which is crucial for immediate decision-making.
- Users on G2 report that Similarweb has a stronger focus on SEO Auditing & Monitoring, scoring 8.4 compared to Google Analytics' 8.7, indicating that it may offer more robust tools for optimizing search engine performance.
- Reviewers mention that Similarweb's Quality of Support is rated higher at 8.7, compared to Google Analytics' 7.5, suggesting that users may find more responsive and helpful customer service with Similarweb.
- Users say that Google Analytics provides better Custom Reports and Dashboards with a score of 8.5, while Similarweb's score of 7.6 indicates that users may have less flexibility in tailoring their reporting needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Google Analytics
No trial information availableSimilarweb
Free Trial is available
Ratings
Meets Requirements
9.0
5,508
8.5
826
Ease of Use
7.8
5,539
8.6
834
Ease of Setup
7.9
2,743
8.7
337
Ease of Admin
8.2
2,602
8.6
268
Quality of Support
7.5
4,585
8.7
734
Has the product been a good partner in doing business?
8.3
2,383
8.7
273
Product Direction (% positive)
8.5
5,386
8.9
788
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3659
Not enough data
Other
8.5
3682
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3427
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
Not enough data
8.2
2330
Not enough data
8.9
3457
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Platform Basics
Not enough data
8.3
472
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
499
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
418
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
455
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1125
Feature Not Available
8.9
1496
8.7
137
8.3
1258
Feature Not Available
Metrics
8.9
1467
8.1
116
8.9
1501
8.3
126
8.9
1501
8.3
128
8.7
1419
8.0
119
8.7
1433
7.7
117
8.4
1369
8.7
129
Agentic AI - Content Analytics
7.8
42
7.7
13
8.3
42
7.6
13
7.9
42
7.9
13
7.9
42
8.3
13
8.0
44
8.8
13
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Similarweb are categorized as Content Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
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