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Compare Google Analytics and Piwik PRO 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Analytics
Star Rating
(6,641)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPiwik PRO
Star Rating
(48)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a user-friendly dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive customization. This feature is particularly appreciated by those who value quick access to data insights.
- Users say that Piwik PRO stands out for its strong focus on privacy, which is crucial for businesses in regulated industries. Reviewers highlight the ease of configuring data residency and managing user consent, making it a reliable choice for organizations that prioritize data ownership.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration allows users to leverage a comprehensive suite of tools for enhanced analytics and marketing efforts.
- Reviewers mention that Piwik PRO offers a unique product suite that includes a tag manager, which is noted as a rare find among free options. Users appreciate the versatility of having multiple analytics tools within one platform, enhancing their overall experience.
- G2 reviewers highlight that Google Analytics has a significantly larger user base, with thousands of reviews reflecting a high level of satisfaction. This extensive feedback indicates a well-established product that many users trust for their analytics needs.
- Users report that while Piwik PRO has a slightly higher star rating, its limited number of reviews suggests that it may not be as widely adopted as Google Analytics. This could impact the availability of community support and shared user experiences, which are valuable for troubleshooting and best practices.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Google Analytics
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
9.0
5,522
8.6
41
Ease of Use
7.8
5,556
8.3
42
Ease of Setup
7.9
2,760
8.3
33
Ease of Admin
8.3
2,610
8.4
29
Quality of Support
7.5
4,596
7.8
31
Has the product been a good partner in doing business?
8.3
2,391
8.8
21
Product Direction (% positive)
8.5
5,401
8.9
41
Features by Category
Metrics
9.0
4028
9.0
32
8.8
4002
8.9
32
8.7
3938
8.9
33
8.6
3618
8.8
33
8.4
3390
8.6
29
8.4
3595
8.9
32
8.5
3642
8.5
31
8.6
3715
8.7
27
8.2
3302
8.6
26
Reporting
Feature Not Available
8.1
34
8.5
3545
8.4
27
8.2
3254
8.4
29
8.4
3497
8.3
28
8.5
3434
7.9
24
8.3
3112
7.8
23
8.5
3666
8.9
28
Other
8.5
3686
8.4
33
8.5
3497
8.6
30
8.3
3289
8.2
29
8.7
3436
8.2
25
8.5
2698
8.8
21
8.0
2425
7.9
20
8.2
2800
8.2
22
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2626
8.2
31
8.2
2331
7.8
23
8.9
3459
8.4
31
8.9
3565
8.5
32
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1149
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1069
Not enough data
8.9
1179
Not enough data
8.7
1122
Not enough data
8.6
1097
Not enough data
Metrics
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1123
Not enough data
8.9
1494
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1499
Not enough data
8.9
1499
Not enough data
8.7
1417
Not enough data
8.7
1431
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Piwik PRO are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Piwik PRO has no discussions with answers
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