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Compare Google Analytics and Piwik PRO 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (56.5% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPiwik PRO
Star Rating
(48)4.6 out of 5
Market Segments
Small-Business (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages effectively. This depth of information is often highlighted as a significant advantage over competitors.
- Users say that Piwik PRO stands out for its strong focus on privacy, making it an ideal choice for businesses in regulated industries. Reviewers appreciate the ease of configuring data residency and managing user consent, which is crucial for compliance.
- Reviewers mention that Google Analytics offers superior integration and cross-connectivity features, enhancing workflow efficiency. Users have noted that the platform's low latency and detailed research capabilities significantly aid their analytical tasks.
- According to verified reviews, Piwik PRO is praised for its user-friendly interface, especially for those familiar with Google Analytics 3. Users find it easy to navigate and utilize, which can be a significant advantage for teams transitioning from other platforms.
- G2 reviewers highlight that Google Analytics has a much larger user base, reflected in its high volume of recent reviews. This extensive feedback contributes to a more robust understanding of its strengths and weaknesses, providing potential users with confidence in its capabilities.
- Users report that while Piwik PRO offers professional customer support, Google Analytics tends to have a more extensive community and resources available for troubleshooting and learning, which can be beneficial for users seeking quick solutions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Google Analytics
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
9.0
5,551
8.6
41
Ease of Use
7.8
5,586
8.3
42
Ease of Setup
8.0
2,790
8.3
33
Ease of Admin
8.3
2,617
8.4
29
Quality of Support
7.5
4,621
7.8
31
Has the product been a good partner in doing business?
8.4
2,397
8.8
21
Product Direction (% positive)
8.5
5,429
8.9
41
Features by Category
Metrics
9.0
4044
9.0
32
8.8
4015
8.9
32
8.7
3943
8.9
33
8.6
3622
8.8
33
8.4
3396
8.6
29
8.4
3598
8.9
32
8.5
3646
8.5
31
8.6
3727
8.7
27
8.2
3310
8.6
26
Reporting
Feature Not Available
8.1
34
8.5
3551
8.4
27
8.2
3257
8.4
29
8.4
3503
8.3
28
8.5
3437
7.9
24
8.3
3117
7.8
23
8.5
3678
8.9
28
Other
8.5
3697
8.4
33
8.5
3500
8.6
30
8.3
3293
8.2
29
8.7
3447
8.2
25
8.5
2702
8.8
21
8.0
2427
7.9
20
8.2
2803
8.2
22
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
86
Not enough data
8.5
93
Not enough data
Administration
8.5
2633
8.2
31
8.2
2335
7.8
23
8.9
3463
8.4
31
8.9
3568
8.5
32
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Piwik PRO are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
13.0%
Information Technology and Services
13.0%
Computer Software
10.9%
Consulting
6.5%
Computer & Network Security
6.5%
Other
50.0%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Piwik PRO has no discussions with answers
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