Compare Google Analytics and Piwik PRO 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (55.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Google Analytics
Star Rating
(6,729)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsPiwik PRO
Star Rating
(49)4.5 out of 5
Market Segments
Small-Business (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with features like detailed reporting tools that allow users to track metrics such as page views, session length, and bounce rates. This depth of analysis helps users understand user interactions effectively.
- Users say that Piwik PRO stands out for its strong focus on privacy, making it an ideal choice for companies in regulated industries. Reviewers appreciate the ease of configuring data residency and managing user consent, which is crucial for compliance.
- According to verified reviews, Google Analytics is praised for its intuitive user experience, particularly in managing dashboards and audience segmentation. Users find it easy to break down data by behavior and demographics, enhancing their ability to tailor marketing strategies.
- Reviewers mention that Piwik PRO offers a unique product suite that includes a tag manager, which is a rare find among free options. This feature, along with its user-friendly interface, makes it appealing for those transitioning from Google Analytics.
- G2 reviewers highlight that while both platforms have similar star ratings, Google Analytics has a significantly higher overall satisfaction score, reflecting its broader user base and more frequent updates, which contribute to a more refined user experience.
- Users report that Google Analytics has a quicker implementation process, with many noting the intuitive onboarding wizard that simplifies setup. In contrast, Piwik PRO, while easy to use, may require more time for users to fully leverage its advanced features.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availablePiwik PRO
Business Plan
Free Trial
Privacy-compliant analytics and data activation platform with built-in consent & tag management starting at €35/month . Collect accurate data, get valuable insights into user behavior and act on them in real-time.
- 4 modules: Analytics, Tag Manager, Consent Manager & Customer Data Platform
- Custom reports and dashboards generated in seconds
- Safe EU cloud hosting
Free Trial
Google Analytics
No trial information availablePiwik PRO
Free Trial is available
Ratings
Meets Requirements
9.0
5,593
8.5
42
Ease of Use
7.8
5,629
8.2
43
Ease of Setup
7.9
2,835
8.2
34
Ease of Admin
8.3
2,631
8.4
29
Quality of Support
7.5
4,657
7.6
32
Has the product been a good partner in doing business?
8.4
2,409
8.8
21
Product Direction (% positive)
8.5
5,466
8.6
42
Features by Category
Metrics
9.0
4061
8.9
33
8.8
4028
8.9
32
8.7
3947
8.9
33
8.6
3625
8.8
33
8.4
3401
8.6
29
8.4
3597
8.9
32
8.5
3645
8.5
31
8.6
3737
8.5
28
8.2
3315
8.6
26
Reporting
Feature Not Available
8.1
34
8.5
3550
8.4
27
8.2
3256
8.4
29
8.4
3506
8.3
29
8.5
3435
7.9
24
8.3
3115
7.8
23
8.5
3688
8.8
29
Other
8.5
3702
8.4
33
8.5
3497
8.6
30
8.3
3290
8.2
29
8.7
3467
8.2
25
8.5
2701
8.6
22
8.0
2424
7.9
20
8.2
2801
8.2
22
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
86
Not enough data
7.8
86
Not enough data
8.5
91
Not enough data
Administration
8.5
2646
8.2
31
8.2
2334
7.8
23
8.9
3467
8.4
31
8.9
3568
8.5
32
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1124
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
9
|
Verified
Not enough data
6.7
9
|
Verified
Platform Data
Not enough data
7.6
9
|
Verified
Not enough data
7.2
9
|
Verified
Not enough data
7.8
10
|
Verified
Not enough data
7.0
10
|
Verified
Platform Additional Functionality
Not enough data
7.6
9
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1502
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Piwik PRO are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Piwik PRO is categorized as Tag Management Systems, Customer Journey Analytics, Customer Data Platform (CDP), and Consent Management Platform (CMP)
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Piwik PRO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Information Technology and Services
14.9%
Marketing and Advertising
12.8%
Computer Software
10.6%
Consulting
6.4%
Computer & Network Security
6.4%
Other
48.9%
Alternatives
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
Piwik PRO has no discussions with answers
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