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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (62.2% of reviews)
Entry-Level Pricing
No pricing available
Free 1000 Page Scans
Google Analytics
Star Rating
(6,611)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsObservePoint
Star Rating
(77)4.5 out of 5
Market Segments
Enterprise (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in providing comprehensive Audience Insights, scoring 8.9, which allows businesses to understand their visitors better. In contrast, ObservePoint, with a score of 8.0, offers less depth in this area, making it less favorable for those focused on detailed audience analysis.
- Reviewers mention that Google Analytics has a higher score of 8.4 for Search Rank, indicating its effectiveness in tracking SEO performance. ObservePoint, scoring 7.3, does not provide the same level of insight, which may be a drawback for users prioritizing search engine optimization.
- Users on G2 highlight that Google Analytics has a more user-friendly interface, reflected in its Ease of Use score of 7.8 compared to ObservePoint's 8.3. However, many users appreciate ObservePoint's streamlined setup process, which also scores 8.3, making it easier for enterprises to get started quickly.
- Reviewers mention that the Quality of Support for ObservePoint is notably higher at 9.4, with many users praising the responsiveness and helpfulness of the support team. In contrast, Google Analytics scores 7.5, indicating that users may experience longer wait times or less effective support.
- G2 users report that Google Analytics shines in Conversions with a score of 8.7, showcasing its effectiveness in turning visitors into customers. ObservePoint, with a score of 7.9, does not match this capability, which could be a significant factor for businesses focused on maximizing their conversion rates.
- Users say that Google Analytics provides robust Engagement metrics, scoring 8.9, which helps businesses track user interactions effectively. ObservePoint, scoring 8.1, offers engagement insights but lacks the depth and variety of metrics that Google Analytics provides, making it less appealing for those who prioritize user engagement tracking.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Free Trial
Google Analytics
No trial information availableObservePoint
Free Trial is available
Ratings
Meets Requirements
9.0
5,499
8.8
62
Ease of Use
7.8
5,530
8.1
65
Ease of Setup
7.9
2,734
8.1
53
Ease of Admin
8.3
2,601
8.7
36
Quality of Support
7.5
4,576
9.4
59
Has the product been a good partner in doing business?
8.3
2,382
9.7
40
Product Direction (% positive)
8.5
5,377
8.9
63
Features by Category
Metrics
9.0
4008
Not enough data
8.7
3990
Not enough data
8.7
3930
Not enough data
8.6
3612
Not enough data
8.4
3382
Not enough data
8.4
3590
Not enough data
8.5
3637
Not enough data
8.6
3702
Not enough data
8.2
3292
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3536
Not enough data
8.2
3248
Not enough data
8.4
3490
Not enough data
8.5
3430
Not enough data
8.3
3108
Not enough data
8.5
3654
Not enough data
Other
8.5
3677
Not enough data
8.5
3493
Not enough data
8.3
3284
Not enough data
8.7
3423
Not enough data
8.5
2694
Not enough data
8.0
2421
Not enough data
8.2
2796
Not enough data
Agentic AI - Digital Analytics
7.7
82
Not enough data
8.0
83
Not enough data
7.7
82
Not enough data
8.4
86
Not enough data
Administration
8.5
2616
Not enough data
8.2
2327
Not enough data
8.9
3453
Not enough data
8.9
3561
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1174
Not enough data
8.8
1133
Not enough data
9.1
1146
Not enough data
Tracking & Reporting
8.6
1018
Not enough data
8.9
1162
Not enough data
8.5
1067
Not enough data
8.9
1176
Not enough data
8.7
1120
Not enough data
8.6
1095
Not enough data
Metrics
8.8
233
Not enough data
8.7
229
Not enough data
8.7
222
Not enough data
8.6
232
Not enough data
8.8
236
Not enough data
Monitoring
Not enough data
7.8
22
Not enough data
8.9
23
Not enough data
6.5
21
Administration
Not enough data
8.6
23
Not enough data
8.8
21
Not enough data
9.1
23
Not enough data
9.2
22
Standards
Not enough data
7.0
21
Not enough data
7.1
21
Not enough data
6.7
20
Not enough data
7.9
19
Agentic AI - Digital Governance
Not enough data
7.1
14
Not enough data
7.6
14
Not enough data
7.6
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
7.3
13
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.3
28
Management
Not enough data
7.7
26
Not enough data
8.3
26
Not enough data
7.7
27
Not enough data
8.1
27
Not enough data
7.9
26
Compliance
Not enough data
9.0
28
Not enough data
8.6
27
Not enough data
8.7
27
Not enough data
8.5
28
Security
Not enough data
8.6
27
Not enough data
8.1
27
Not enough data
8.9
28
Data Quality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
25
Maintainence
Not enough data
9.0
28
Not enough data
8.5
27
Generative AI
Not enough data
6.1
18
Not enough data
6.2
18
Agentic AI - Data Governance
Not enough data
6.0
16
Not enough data
6.4
16
Not enough data
6.7
16
Not enough data
6.3
14
Not enough data
6.2
15
Not enough data
6.9
15
Functionality
Not enough data
9.1
23
Not enough data
8.3
21
Not enough data
9.1
23
Not enough data
8.9
22
Not enough data
9.2
22
Exchange Functions
9.2
12
Not enough data
9.2
12
Not enough data
Data as a Service
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Not enough data
Management
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Not enough data
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1122
Not enough data
8.9
1492
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1497
Not enough data
8.9
1497
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
233
Not enough data
8.7
229
Not enough data
8.7
222
Not enough data
8.6
232
Not enough data
8.8
236
Not enough data
Categories
Categories
Shared Categories
Google Analytics and ObservePoint share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
ObservePoint is categorized as Tag Management Systems, Digital Governance, Data Governance, Cookie Tracking, and Website Privacy Auditing Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Information Technology and Services
13.5%
Retail
9.5%
Marketing and Advertising
9.5%
Consulting
6.8%
Hospitality
6.8%
Other
54.1%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Can we get prettier output?
1 Comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 Comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
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