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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (62.0% of reviews)
Entry-Level Pricing
No pricing available
Free 1000 Page Scans
Google Analytics
Star Rating
(6,600)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsObservePoint
Star Rating
(77)4.5 out of 5
Market Segments
Enterprise (62.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000 Page Scans
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in providing comprehensive Audience Insights, scoring 8.9, which allows businesses to understand their visitors better. In contrast, ObservePoint, with a score of 8.0, offers less depth in this area, making it less favorable for those focused on detailed audience analysis.
- Reviewers mention that Google Analytics has a higher score of 8.4 for Search Rank, indicating its effectiveness in tracking SEO performance. ObservePoint, scoring 7.3, does not provide the same level of insight, which may be a drawback for users prioritizing search engine optimization.
- Users on G2 highlight that Google Analytics has a more user-friendly interface, reflected in its Ease of Use score of 7.8 compared to ObservePoint's 8.3. However, many users appreciate ObservePoint's streamlined setup process, which also scores 8.3, making it easier for enterprises to get started quickly.
- Reviewers mention that the Quality of Support for ObservePoint is notably higher at 9.4, with many users praising the responsiveness and helpfulness of the support team. In contrast, Google Analytics scores 7.5, indicating that users may experience longer wait times or less effective support.
- G2 users report that Google Analytics shines in Conversions with a score of 8.7, showcasing its effectiveness in turning visitors into customers. ObservePoint, with a score of 7.9, does not match this capability, which could be a significant factor for businesses focused on maximizing their conversion rates.
- Users say that Google Analytics provides robust Engagement metrics, scoring 8.9, which helps businesses track user interactions effectively. ObservePoint, scoring 8.1, offers engagement insights but lacks the depth and variety of metrics that Google Analytics provides, making it less appealing for those who prioritize user engagement tracking.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableObservePoint
Start Scanning Your Website for Free
Free
1000 Page Scans
Get started with 1,000 free page scans annually. No credit card required, and no feature restrictions.
- Automatically discover and audit all tags & cookies across your digital properties.
- Identify unapproved cookies or rogue tags to mitigate security risks.
- Detect missing tags & cookies on critical pages to ensure complete data collection.
Free Trial
Google Analytics
No trial information availableObservePoint
Free Trial is available
Ratings
Meets Requirements
9.0
5,494
8.8
59
Ease of Use
7.8
5,524
8.2
62
Ease of Setup
7.9
2,728
8.1
50
Ease of Admin
8.2
2,598
8.7
35
Quality of Support
7.5
4,571
9.4
56
Has the product been a good partner in doing business?
8.3
2,380
9.7
39
Product Direction (% positive)
8.5
5,371
8.8
60
Features by Category
Metrics
9.0
4003
Not enough data
8.7
3985
Not enough data
8.7
3925
Not enough data
8.6
3607
Not enough data
8.4
3377
Not enough data
8.4
3585
Not enough data
8.5
3632
Not enough data
8.6
3697
Not enough data
8.2
3288
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3532
Not enough data
8.2
3244
Not enough data
8.4
3486
Not enough data
8.5
3426
Not enough data
8.3
3104
Not enough data
8.5
3648
Not enough data
Other
8.5
3672
Not enough data
8.5
3489
Not enough data
8.3
3280
Not enough data
8.7
3419
Not enough data
8.5
2690
Not enough data
8.0
2417
Not enough data
8.2
2792
Not enough data
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
Not enough data
8.2
2323
Not enough data
8.9
3449
Not enough data
8.9
3557
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Not enough data
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Monitoring
Not enough data
7.7
20
Not enough data
8.9
21
Not enough data
6.2
19
Administration
Not enough data
8.6
21
Not enough data
8.8
19
Not enough data
9.0
21
Not enough data
9.2
20
Standards
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.6
18
Not enough data
7.7
17
Agentic AI - Digital Governance
Not enough data
7.1
13
Not enough data
7.6
13
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
6.5
12
Not enough data
7.2
12
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
24
Not enough data
8.2
26
Management
Not enough data
7.6
24
Not enough data
8.3
24
Not enough data
7.6
25
Not enough data
8.1
26
Not enough data
7.9
25
Compliance
Not enough data
9.0
26
Not enough data
8.5
25
Not enough data
8.7
25
Not enough data
8.5
26
Security
Not enough data
8.6
26
Not enough data
8.1
26
Not enough data
8.9
26
Data Quality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
23
Maintainence
Not enough data
9.0
26
Not enough data
8.5
26
Generative AI
Not enough data
6.0
17
Not enough data
6.1
17
Agentic AI - Data Governance
Not enough data
5.9
15
Not enough data
6.2
15
Not enough data
6.6
15
Not enough data
6.2
13
Not enough data
6.1
14
Not enough data
6.8
14
Functionality
Not enough data
9.1
21
Not enough data
8.2
19
Not enough data
9.0
21
Not enough data
8.8
20
Not enough data
9.2
20
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Detection and Scanning - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting and Evidence - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Configuration and Remediation - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations and Usability - Website Privacy Auditing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and ObservePoint share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
ObservePoint is categorized as Tag Management Systems, Digital Governance, Data Governance, Cookie Tracking, and Website Privacy Auditing Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ObservePoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Information Technology and Services
14.1%
Marketing and Advertising
9.9%
Retail
8.5%
Hospitality
7.0%
Consulting
5.6%
Other
54.9%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Can we get prettier output?
1 Comment
CC
Thanks for the feedback, Tony. We're actually in the process of designing new export workflows right now. We'd love to share designs/prototypes with you once...Read more
What is ObservePoint used for?
1 Comment
KM
ObservePoint is used to ensure the reliability and accuracy of Digital Analytics. Which includes Tag Auditing, DL Auditing, Performance Monitoring, JS Error...Read more
ObservePoint has no more discussions with answers
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