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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (58.2% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
Google Analytics
Star Rating
(6,593)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMoz Pro
Star Rating
(605)4.3 out of 5
Market Segments
Small-Business (58.2% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansGoogle Analytics vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. Reviewers also preferred doing business with Moz Pro overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that Moz Pro is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Moz Pro.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Google Analytics
No trial information availableMoz Pro
Free Trial is available
Ratings
Meets Requirements
9.0
5,490
8.4
526
Ease of Use
7.8
5,520
8.6
529
Ease of Setup
7.9
2,724
8.8
322
Ease of Admin
8.2
2,598
8.9
248
Quality of Support
7.5
4,568
8.5
429
Has the product been a good partner in doing business?
8.3
2,380
8.9
238
Product Direction (% positive)
8.5
5,367
8.3
520
Features by Category
Metrics
9.0
3999
Not enough data
8.7
3983
Not enough data
8.7
3922
Not enough data
8.6
3605
Not enough data
8.4
3375
Not enough data
8.4
3584
Not enough data
8.5
3631
Not enough data
8.6
3696
Not enough data
8.2
3287
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3530
Not enough data
8.2
3243
Not enough data
8.4
3483
Not enough data
8.5
3425
Not enough data
8.3
3102
Not enough data
8.5
3645
Not enough data
Other
8.5
3671
Not enough data
8.5
3487
Not enough data
8.3
3278
Not enough data
8.7
3416
Not enough data
8.5
2689
Not enough data
8.0
2416
Not enough data
8.2
2791
Not enough data
Agentic AI - Digital Analytics
7.7
77
Not enough data
7.9
78
Not enough data
7.6
77
Not enough data
8.3
80
Not enough data
Administration
8.5
2611
Not enough data
8.2
2322
Not enough data
8.9
3446
Not enough data
8.9
3556
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1172
Not enough data
8.8
1132
Not enough data
9.1
1144
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1160
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
231
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
449
Not enough data
8.5
457
Not enough data
8.6
448
Not enough data
7.4
240
Not enough data
7.5
220
SEO Reporting
Not enough data
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Tools
8.3
1121
Not enough data
8.9
1489
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1494
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
39
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Moz Pro share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Moz Pro is categorized as SEO Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
30.5%
Information Technology and Services
8.9%
Computer Software
7.8%
Internet
7.3%
Retail
2.9%
Other
42.6%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
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