Compare Google Analytics and Moz Pro 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
Google Analytics
Star Rating
(6,736)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansGoogle Analytics vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. Reviewers also preferred doing business with Moz Pro overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that Moz Pro is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Moz Pro.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Google Analytics
No trial information availableMoz Pro
Free Trial is available
Ratings
Meets Requirements
9.0
5,597
8.4
527
Ease of Use
7.8
5,633
8.6
530
Ease of Setup
7.9
2,839
8.8
323
Ease of Admin
8.3
2,631
8.9
248
Quality of Support
7.5
4,663
8.5
431
Has the product been a good partner in doing business?
8.4
2,409
8.9
238
Product Direction (% positive)
8.5
5,469
8.3
521
Features by Category
Metrics
9.0
4063
Not enough data
8.8
4026
Not enough data
8.7
3946
Not enough data
8.6
3623
Not enough data
8.4
3401
Not enough data
8.4
3596
Not enough data
8.5
3644
Not enough data
8.6
3740
Not enough data
8.2
3316
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3550
Not enough data
8.2
3255
Not enough data
8.4
3506
Not enough data
8.5
3434
Not enough data
8.3
3114
Not enough data
8.5
3687
Not enough data
Other
8.5
3701
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3470
Not enough data
8.5
2700
Not enough data
8.0
2423
Not enough data
8.2
2800
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
86
Not enough data
7.8
86
Not enough data
8.5
91
Not enough data
Administration
8.5
2649
Not enough data
8.2
2333
Not enough data
8.9
3469
Not enough data
8.9
3567
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1069
Not enough data
8.9
1178
Not enough data
8.7
1123
Not enough data
8.6
1096
Not enough data
Metrics
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
SEO Reporting
Not enough data
8.4
453
Not enough data
7.8
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.5
14
Not enough data
9.2
14
Not enough data
Management
9.3
14
Not enough data
9.3
14
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
8.3
1122
Not enough data
8.9
1495
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1501
Not enough data
8.9
1499
Not enough data
8.7
1416
Not enough data
8.7
1431
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
236
Not enough data
8.7
231
Not enough data
8.8
225
Not enough data
8.6
235
Not enough data
8.8
238
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Moz Pro share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Moz Pro is categorized as Answer Engine Optimization (AEO), SEO Tools, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How would you compare google analytics with something else
4 Comments
WM
There are other alternatives out there but they are more difficult to use and not free. Adobe has a analytics but bang for the buck GA is pretty solid....Read more
How to get audit report of my website?
3 Comments
MR
This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your...Read more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
MM
Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
