Compare Google Analytics and Mouseflow 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
No pricing available
Free 500 Sessions Per Month
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is a significant advantage for those looking to gain detailed insights into their website traffic.
- Users say that Mouseflow stands out for its user-friendly interface, enabling quick task completion without the need for extensive adaptation. Reviewers appreciate features like heatmaps and session replays, which help visualize visitor interactions effectively.
- According to verified reviews, Google Analytics is praised for its robust integration capabilities, which enhance workflow efficiency. Users highlight the tool's ability to provide less latency and deep research capabilities, making it a powerful choice for analytical tasks.
- Reviewers mention that while Mouseflow offers valuable features, some users feel it lacks recent updates that align with their needs. This sentiment suggests that while the tool is effective, it may not evolve as quickly as some users would prefer.
- G2 reviewers highlight that Google Analytics has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. This is supported by a larger volume of recent reviews, indicating that many users find it a reliable choice for digital analytics.
- Users report that Mouseflow's ease of setup is a notable strength, with many finding the onboarding process straightforward. However, some users feel that Google Analytics, despite its complexity, offers a more comprehensive suite of features that can better meet diverse analytical needs.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
Free Trial
Google Analytics
No trial information availableMouseflow
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.8
515
Ease of Use
7.8
5,611
8.8
524
Ease of Setup
8.0
2,816
9.0
340
Ease of Admin
8.3
2,628
9.0
281
Quality of Support
7.5
4,644
9.0
407
Has the product been a good partner in doing business?
8.4
2,406
8.9
252
Product Direction (% positive)
8.5
5,453
8.6
467
Features by Category
Metrics
9.0
4053
8.5
169
8.8
4020
8.4
169
8.7
3943
8.4
178
8.6
3622
8.4
171
8.4
3398
7.9
157
8.4
3595
7.8
144
8.5
3644
7.7
144
8.6
3734
8.2
159
8.2
3312
7.9
159
Reporting
Feature Not Available
Feature Not Available
8.5
3548
7.7
147
8.2
3255
Feature Not Available
8.4
3505
7.5
146
8.5
3434
7.7
154
8.3
3114
7.7
141
8.5
3683
8.0
157
Other
8.5
3698
Feature Not Available
8.5
3496
Feature Not Available
8.3
3289
Feature Not Available
8.7
3459
7.7
136
8.5
2700
Feature Not Available
8.0
2424
7.0
123
8.2
2800
Feature Not Available
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
7.5
116
8.2
2332
7.6
118
8.9
3461
8.1
145
8.9
3565
8.3
137
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
User Behavior
Not enough data
8.7
233
|
Verified
Not enough data
8.7
231
|
Verified
Not enough data
7.9
217
|
Verified
A/B Testing
Not enough data
7.7
176
|
Verified
Not enough data
6.8
139
|
Verified
Not enough data
8.0
183
|
Verified
Not enough data
7.4
142
|
Verified
Visitor Information
Not enough data
7.9
193
|
Verified
Not enough data
7.8
175
|
Verified
Agentic AI - Session Replay
Not enough data
7.8
6
Product Analytics
Not enough data
7.3
60
Not enough data
7.9
65
Not enough data
7.4
64
Not enough data
8.0
67
Not enough data
7.9
53
Not enough data
7.3
54
Not enough data
7.7
52
Not enough data
7.3
55
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
87
Not enough data
8.4
99
Not enough data
8.3
88
Not enough data
7.8
80
Not enough data
7.8
80
Not enough data
Feature Not Available
Administration
Not enough data
7.8
74
Not enough data
7.2
75
Not enough data
7.6
78
Generative AI
Not enough data
6.5
43
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Agentic AI - Customer Journey Mapping
Not enough data
8.7
5
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Agentic AI - Heatmap Tools
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Analysis
Not enough data
8.2
226
Not enough data
8.0
201
Not enough data
8.3
221
Not enough data
8.2
210
Not enough data
8.4
231
Reporting
Not enough data
9.1
260
Not enough data
8.9
260
Not enough data
8.7
239
Not enough data
8.1
208
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Marketing Operations
Not enough data
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Mouseflow are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Mouseflow is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why can't record all sessions
1 Comment
EC
Hello!
Mouseflow is designed to record all of your visitors' sessions, so there seems to be something going on preventing you to do so.
We’d like an...Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 Comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
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