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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
No pricing available
Free 500 Sessions Per Month
Google Analytics
Star Rating
(6,597)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMouseflow
Star Rating
(689)4.6 out of 5
Market Segments
Small-Business (68.0% of reviews)
Entry-Level Pricing
Free 500 Sessions Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics feature, scoring 9.0, which allows for comprehensive tracking of user sessions across various platforms. In contrast, Mouseflow's score of 8.4 indicates it may not provide the same depth of session analysis.
- Reviewers mention that Mouseflow shines in Heat Maps, achieving a score of 9.0, which provides visual insights into user interactions on a webpage. Google Analytics, while strong in other areas, does not offer this feature, making Mouseflow a better choice for those needing detailed visual tracking.
- G2 users highlight that Google Analytics has a superior Custom Event Tracking feature with a score of 8.5, allowing for tailored tracking of specific user actions. Mouseflow's score of 7.8 suggests it may not be as flexible in this area, which could limit customization for users.
- Users on G2 report that Mouseflow's Session Replays feature, scoring 8.9, is particularly beneficial for understanding user behavior in real-time. Google Analytics lacks this functionality, which could be a drawback for users focused on detailed user experience analysis.
- Reviewers mention that Google Analytics provides robust Real-Time Reporting capabilities with a score of 8.8, allowing businesses to monitor user activity as it happens. Mouseflow's score of 8.5 is commendable but indicates it may not be as immediate or comprehensive in real-time insights.
- Users say that Mouseflow's Frustration Tracking feature, scoring 8.0, is a unique offering that helps identify user pain points on a website. Google Analytics does not have a direct equivalent, which could be a significant factor for businesses looking to enhance user experience.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMouseflow
Free Forever
Free
500 Sessions Per Month
Start spotting friction and drop-offs on limited traffic.
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention
Free Trial
Google Analytics
No trial information availableMouseflow
Free Trial is available
Ratings
Meets Requirements
9.0
5,494
8.8
515
Ease of Use
7.8
5,524
8.8
524
Ease of Setup
7.9
2,728
9.0
340
Ease of Admin
8.2
2,598
9.0
281
Quality of Support
7.5
4,571
9.0
407
Has the product been a good partner in doing business?
8.3
2,380
8.9
252
Product Direction (% positive)
8.5
5,371
8.6
467
Features by Category
Metrics
9.0
4003
8.5
169
8.7
3985
8.4
169
8.7
3925
8.4
178
8.6
3607
8.4
171
8.4
3377
7.9
157
8.4
3585
7.8
144
8.5
3632
7.7
144
8.6
3697
8.2
159
8.2
3288
7.9
159
Reporting
Feature Not Available
Feature Not Available
8.5
3532
7.7
147
8.2
3244
Feature Not Available
8.4
3486
7.5
146
8.5
3426
7.7
154
8.3
3104
7.7
141
8.5
3648
8.0
157
Other
8.5
3672
Feature Not Available
8.5
3489
Feature Not Available
8.3
3280
Feature Not Available
8.7
3419
7.7
136
8.5
2690
Feature Not Available
8.0
2417
7.0
123
8.2
2792
Feature Not Available
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
7.5
116
8.2
2323
7.6
118
8.9
3449
8.1
145
8.9
3557
8.3
137
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Not enough data
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
User Behavior
Not enough data
8.7
233
|
Verified
Not enough data
8.7
231
|
Verified
Not enough data
7.9
217
|
Verified
A/B Testing
Not enough data
7.7
176
|
Verified
Not enough data
6.8
139
|
Verified
Not enough data
8.0
183
|
Verified
Not enough data
7.4
142
|
Verified
Visitor Information
Not enough data
7.9
193
|
Verified
Not enough data
7.8
175
|
Verified
Agentic AI - Session Replay
Not enough data
7.8
6
Product Analytics
Not enough data
7.3
60
Not enough data
7.9
65
Not enough data
7.4
64
Not enough data
8.0
67
Not enough data
7.9
53
Not enough data
7.3
54
Not enough data
7.7
52
Not enough data
7.3
55
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
87
Not enough data
8.4
99
Not enough data
8.3
88
Not enough data
7.8
80
Not enough data
7.8
80
Not enough data
Feature Not Available
Administration
Not enough data
7.8
74
Not enough data
7.2
75
Not enough data
7.6
78
Generative AI
Not enough data
6.5
43
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.6
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.8
10
Agentic AI - Customer Journey Mapping
Not enough data
8.7
5
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Generative AI
Not enough data
6.3
10
Not enough data
6.7
10
Survey Management
Not enough data
7.6
21
Not enough data
7.6
22
Not enough data
8.0
23
Not enough data
8.1
23
Process Management
Not enough data
7.9
22
Not enough data
7.9
21
Not enough data
8.7
22
Not enough data
Feature Not Available
System Management
Not enough data
8.7
20
Not enough data
Feature Not Available
Agentic AI - Heatmap Tools
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
7.5
6
Not enough data
8.6
6
Analysis
Not enough data
8.2
226
Not enough data
8.0
201
Not enough data
8.3
221
Not enough data
8.2
210
Not enough data
8.4
231
Reporting
Not enough data
9.1
260
Not enough data
8.9
260
Not enough data
8.7
239
Not enough data
8.1
208
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Marketing Operations
Not enough data
6.9
73
Not enough data
8.0
81
Not enough data
7.9
82
Not enough data
8.1
77
Not enough data
7.0
69
Not enough data
Feature Not Available
Campaign Activity
Not enough data
7.8
83
Not enough data
8.2
92
Not enough data
7.4
76
Not enough data
7.5
75
Not enough data
7.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
7.7
5
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Mouseflow are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Mouseflow is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Marketing Analytics, Enterprise Feedback Management, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mouseflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
10.4%
Computer Software
7.4%
Retail
5.1%
Information Technology and Services
4.8%
Health, Wellness and Fitness
3.9%
Other
68.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is Mouseflow used for?
2 Comments
JM
Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. Read more
Why the amount of recordings is the same as heatmaps? And why the credits are too low?
1 Comment
Official Response from Mouseflow
Hi Rocio, there seems to be some confusion. For $49/mo Crazy Egg offers 500 recordings and 75,000 page views. On a cheaper plan (29$/mo) Mouseflow offers...Read more
What do you mean by a session?
1 Comment
AA
Hi Aishwarya! Mouseflow records full visitor sessions, which is a complete recording of a visitor’s full journey on your website. No matter if the visitor...Read more
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