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Compare Google Analytics and MonsterInsights 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,666)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMonsterInsights
Star Rating
(36)4.4 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MonsterInsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which enhances their understanding of website performance.
- Users say that MonsterInsights simplifies the complex data from Google Analytics, making it accessible for non-technical users. Reviewers highlight its ability to present analytics directly within WordPress, which streamlines the process of understanding website performance without needing to navigate the full Google Analytics interface.
- According to verified reviews, Google Analytics has a significantly higher overall satisfaction score, reflecting its robust features and reliability. Users frequently mention its advanced capabilities, such as less latency and detailed research functionalities, which are crucial for in-depth analysis.
- Reviewers mention that MonsterInsights is quick and easy to implement, making it a favorable choice for small businesses looking for a straightforward analytics solution. Users appreciate the regular updates and responsive customer support, which contribute to a positive user experience.
- G2 reviewers highlight that while Google Analytics offers extensive features, it may have a steeper learning curve for new users. Some users express challenges in configuration, indicating that the platform can be overwhelming for those unfamiliar with analytics tools.
- Users report that both products provide valuable insights, but Google Analytics stands out for its advanced tracking capabilities, such as custom event tracking and detailed segmentation. In contrast, MonsterInsights is praised for its user-friendly approach, making it easier for users to grasp essential metrics without extensive technical knowledge.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMonsterInsights
No pricing availableFree Trial
Google Analytics
No trial information availableMonsterInsights
No trial information availableRatings
Meets Requirements
9.0
5,541
9.1
25
Ease of Use
7.8
5,576
9.2
25
Ease of Setup
8.0
2,780
9.5
13
Ease of Admin
8.3
2,616
8.8
11
Quality of Support
7.5
4,611
8.7
23
Has the product been a good partner in doing business?
8.3
2,396
9.2
11
Product Direction (% positive)
8.5
5,420
9.0
23
Features by Category
Metrics
9.0
4037
9.0
20
8.8
4011
8.5
19
8.7
3940
9.3
18
8.6
3620
8.8
18
8.4
3394
8.3
16
8.4
3597
8.7
19
8.5
3644
8.9
19
8.6
3722
8.2
17
8.2
3307
7.8
16
Reporting
Feature Not Available
9.1
18
8.5
3547
8.3
18
8.2
3255
8.1
16
8.4
3500
8.4
15
8.5
3435
8.2
18
8.3
3114
8.9
16
8.5
3671
8.0
17
Other
8.5
3692
8.8
19
8.5
3499
8.3
17
8.3
3291
8.0
17
8.7
3443
7.8
15
8.5
2701
8.2
14
8.0
2426
7.3
16
8.2
2802
8.0
16
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
8.2
14
8.2
2334
7.3
13
8.9
3462
8.8
17
8.9
3566
8.8
16
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and MonsterInsights are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
MonsterInsights has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MonsterInsights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
15.2%
Writing and Editing
9.1%
Information Technology and Services
9.1%
Manufacturing
3.0%
Consulting
3.0%
Other
60.6%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is MonsterInsights any good?
1 Comment
RA
Yes. It shows you visitors coming to your website and pages.Read more
MonsterInsights has no more discussions with answers
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