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Compare Google Analytics and MonsterInsights 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (87.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMonsterInsights
Star Rating
(34)4.4 out of 5
Market Segments
Small-Business (87.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MonsterInsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its real-time reporting capabilities, scoring 8.8, while MonsterInsights offers a slightly higher score of 9.0, indicating that users appreciate the immediacy of insights provided by MonsterInsights.
- Reviewers mention that Google Analytics has a robust custom event tracking feature with a score of 8.5, which allows for detailed tracking of user interactions, whereas MonsterInsights, with a score of 8.2, is perceived as less flexible in this area.
- G2 users highlight that MonsterInsights shines in ease of setup, scoring 9.4 compared to Google Analytics' 7.9, suggesting that users find MonsterInsights more user-friendly for initial configuration.
- Users on G2 report that Google Analytics provides superior attribution features, scoring 8.5, which helps in understanding the effectiveness of marketing campaigns, while MonsterInsights falls slightly behind in this aspect.
- Reviewers mention that MonsterInsights offers better quality of support with a score of 8.6, compared to Google Analytics' 7.5, indicating that users feel more supported when using MonsterInsights.
- Users say that Google Analytics has a more comprehensive user segmentation feature, scoring 8.8, which allows for detailed analysis of different user groups, while MonsterInsights, with a score of 8.7, is seen as slightly less effective in this area.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMonsterInsights
No pricing availableFree Trial
Google Analytics
No trial information availableMonsterInsights
No trial information availableRatings
Meets Requirements
9.0
5,510
9.1
24
Ease of Use
7.8
5,541
9.2
24
Ease of Setup
8.0
2,745
9.4
12
Ease of Admin
8.2
2,602
8.8
11
Quality of Support
7.5
4,586
8.6
22
Has the product been a good partner in doing business?
8.3
2,383
9.2
11
Product Direction (% positive)
8.5
5,388
8.9
22
Features by Category
Metrics
9.0
4016
8.9
19
8.8
3996
8.5
19
8.7
3935
9.3
18
8.6
3616
8.8
18
8.4
3386
8.3
16
8.4
3594
8.7
19
8.5
3640
8.9
19
8.6
3706
8.2
17
8.2
3296
7.8
16
Reporting
Feature Not Available
9.1
18
8.5
3541
8.3
18
8.2
3251
8.1
16
8.4
3494
8.4
15
8.5
3433
8.2
18
8.3
3111
8.9
16
8.5
3660
8.0
17
Other
8.5
3683
8.8
19
8.5
3496
8.3
17
8.3
3288
8.0
17
8.7
3428
7.8
15
8.5
2697
8.2
14
8.0
2424
7.3
16
8.2
2799
8.0
16
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.2
14
8.2
2330
7.3
13
8.9
3458
8.8
17
8.9
3564
8.8
16
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and MonsterInsights are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
MonsterInsights has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MonsterInsights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
15.6%
Writing and Editing
9.4%
Information Technology and Services
9.4%
Manufacturing
3.1%
Consulting
3.1%
Other
59.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is MonsterInsights any good?
1 Comment
RA
Yes. It shows you visitors coming to your website and pages.Read more
MonsterInsights has no more discussions with answers
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