Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Analytics, Mixpanel, and Moz Pro

Pricing

 
Standard
$99
/ month
 
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.2
8.5
Ease of Use
Ease of Use
7.6
7.7
8.6
Ease of Setup
Ease of Setup
7.8
7.1
9.0
Ease of Admin
Ease of Admin
8.1
7.5
9.0
Quality of Support
Quality of Support
7.3
7.8
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
6.7
8.5
Meets Requirements
Google Analytics
9.0
Mixpanel
8.2
Moz Pro
8.5
Ease of Use
Google Analytics
7.6
Mixpanel
7.7
Moz Pro
8.6
Ease of Setup
Google Analytics
7.8
Mixpanel
7.1
Moz Pro
9.0
Ease of Admin
Google Analytics
8.1
Mixpanel
7.5
Moz Pro
9.0
Quality of Support
Google Analytics
7.3
Mixpanel
7.8
Moz Pro
8.7
Ease of Doing Business With
Google Analytics
8.2
Mixpanel
8.2
Moz Pro
9.2
Product Direction (% positive)
Google Analytics
8.4
Mixpanel
6.7
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
64.2%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
31.2%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.8%
4.7%
10.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.8%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Computer Software
25.8%
Marketing and Advertising
29.7%
 
Computer Software
6.8%
Internet
18.7%
Internet
12.8%
 
Information Technology and Services
6.8%
Information Technology and Services
14.4%
Computer Software
12.8%
 
Internet
6.1%
Marketing and Advertising
7.0%
Information Technology and Services
7.8%
 
Higher Education
3.0%
Financial Services
7.0%
Retail
2.2%
 
Other
55.2%
Other
27.1%
Other
34.7%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Moz Pro
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
Moz Pro
No downloads provided
Ask Google Analytics a QuestionContact Google AnalyticsAsk Mixpanel a QuestionContact MixpanelRequest More InformationRequest More Information