# Google Analytics, Mixpanel vs Kissmetrics Comparison

| | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 6,848 | 1,369 | 168 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (52.6% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | No pricing available | Free Per Year | $299.00 Per Month | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

### Kissmetrics

**Not enough data**

---
## Ratings Comparison
| Rating | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (5686 reviews) | 8.8 (1043 reviews) | 7.9 (154 reviews) | 
  | **Ease of Use** | 7.8 (5724 reviews) | 8.5 (1053 reviews) | 7.4 (155 reviews) | 
  | **Ease of Setup** | 8.0 (2931 reviews) | 8.1 (511 reviews) | 6.7 (62 reviews) | 
  | **Ease of Admin** | 8.3 (2633 reviews) | 8.6 (372 reviews) | 7.8 (67 reviews) | 
  | **Quality of Support** | 7.5 (4739 reviews) | 8.4 (800 reviews) | 8.3 (135 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2411 reviews) | 8.8 (340 reviews) | 8.4 (68 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5544 reviews) | 8.6 (956 reviews) | 7.8 (155 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

### Kissmetrics

#### Entry-Level Pricing

Plan: Silver

Price: $299.00 Per Month

Description: Best for smaller businesses - up to 10,000 monthly tracked users

Key Features:
- Analyze Reports:  Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4732 |
| **Mixpanel** | 8.4/10 | 475 |
| **Kissmetrics** | 8.0/10 | 132 |

#### Metrics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4109 reviews) | 8.8 (279 reviews) | 8.3 (102 reviews) | 
| **Engagement** | 8.8 (4057 reviews) | 8.8 (346 reviews) | 8.1 (102 reviews) | 
| **Entry and Exit Pages** | 8.7 (3960 reviews) | 8.3 (295 reviews) | 7.7 (94 reviews) | 
| **Standard Event Tracking** | 8.6 (3637 reviews) | 8.9 (358 reviews) | 8.7 (111 reviews) | 
| **Custom Event Tracking** | 8.4 (3417 reviews) | 8.9 (356 reviews) | 8.6 (111 reviews) | 
| **Retention** | 8.4 (3604 reviews) | 8.5 (320 reviews) | 8.0 (93 reviews) | 
| **Return** | 8.5 (3647 reviews) | 8.4 (292 reviews) | 7.7 (96 reviews) ✓ Verified | 
| **Conversions** | 8.6 (3770 reviews) | 8.8 (321 reviews) | 8.7 (109 reviews) | 
| **Funnels** | 8.2 (3327 reviews) | 8.9 (346 reviews) | 8.4 (109 reviews) | 

#### Reporting

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.8 (313 reviews) | 8.0 (108 reviews) | 
| **Trending** | 8.5 (3562 reviews) | 8.6 (292 reviews) | 7.6 (90 reviews) | 
| **Retroactive Reporting** | 8.2 (3262 reviews) | 8.4 (213 reviews) | 8.0 (63 reviews) | 
| **Segmentation** | 8.4 (3523 reviews) | 8.7 (335 reviews) | 8.1 (100 reviews) | 
| **Mobile Reporting** | 8.5 (3435 reviews) | 8.3 (241 reviews) | 7.1 (57 reviews) | 
| **Unification Across Devices** | 8.3 (3112 reviews) | 8.2 (242 reviews) | 8.0 (66 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3720 reviews) | 8.6 (337 reviews) | 8.1 (107 reviews) | 

#### Other

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **User Data** | 8.5 (3729 reviews) | 8.8 (331 reviews) | 8.3 (105 reviews) | 
| **Site Search Reporting** | 8.5 (3496 reviews) | 8.2 (182 reviews) | 7.6 (58 reviews) | 
| **Load Time Monitoring** | 8.3 (3286 reviews) | 8.0 (175 reviews) | Feature Not Available | 
| **Campaign Tracking** | 8.7 (3511 reviews) | 8.3 (234 reviews) | 8.2 (91 reviews) | 
| **E-Commerce** | 8.5 (2704 reviews) | 8.1 (181 reviews) | 7.9 (61 reviews) | 
| **Promotional Messages** | 8.0 (2420 reviews) | 7.9 (175 reviews) | 7.4 (39 reviews) | 
| **Administration Alerts** | 8.2 (2800 reviews) | 8.0 (185 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (83 reviews) | 7.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (88 reviews) | 7.6 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (90 reviews) | 7.4 (17 reviews) | Not enough data | 
| **Decision Making** | 8.4 (94 reviews) | 7.7 (20 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **API / Integrations** | 8.5 (2675 reviews) | 8.5 (280 reviews) | 7.8 (88 reviews) | 
| **QA Testing** | 8.2 (2334 reviews) | 8.2 (247 reviews) | 7.6 (57 reviews) | 
| **Performance and Reliability** | 8.9 (3484 reviews) | 8.7 (342 reviews) | 8.1 (98 reviews) | 
| **User, Role, and Access Management** | 8.9 (3567 reviews) | 8.8 (284 reviews) | 8.7 (98 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1366 |
| **Mixpanel** | 8.7/10 | 345 |
| **Kissmetrics** | 9.2/10 | 5 |

#### User Identification

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Demographics** | 8.9 (1176 reviews) | 8.3 (256 reviews) | 9.0 (5 reviews) | 
| **User Segmentation** | 8.8 (1132 reviews) | 8.8 (277 reviews) | 9.3 (5 reviews) | 
| **Geolocation** | 9.1 (1148 reviews) | 8.4 (264 reviews) | 9.7 (5 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Custom Event Tracking** | 8.6 (1017 reviews) | 9.2 (302 reviews) | 8.7 (5 reviews) | 
| **Real-Time Insights** | 8.9 (1163 reviews) | 8.8 (290 reviews) | 9.0 (5 reviews) | 
| **Attribution** | 8.5 (1067 reviews) | 8.3 (242 reviews) | 9.0 (5 reviews) | 
| **Dashboard** | 8.9 (1177 reviews) | 8.9 (304 reviews) | 9.0 (5 reviews) | 
| **User Path Tracking** | 8.7 (1121 reviews) | 8.6 (252 reviews) | 9.3 (5 reviews) | 
| **User Activity History** | 8.6 (1094 reviews) | 8.9 (291 reviews) | 9.3 (5 reviews) | 

#### Metrics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | 9.0 (257 reviews) | 9.3 (5 reviews) | 
| **Exit Tracking** | 8.7 (230 reviews) | 8.3 (214 reviews) | 9.3 (5 reviews) | 
| **Retention** | 8.8 (223 reviews) | 8.7 (246 reviews) | 9.3 (5 reviews) | 
| **Return** | 8.6 (233 reviews) | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 8.8 (236 reviews) | 9.0 (237 reviews) | 9.7 (5 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 622 |
| **Kissmetrics** | 8.2/10 | 10 |

#### Product Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (421 reviews) | 8.1 (9 reviews) | 
| **User-Level Analytics** | Not enough data | 9.0 (539 reviews) | 8.3 (10 reviews) | 
| **Segmentation** | Not enough data | 8.6 (462 reviews) | 7.7 (10 reviews) | 
| **Funnels** | Not enough data | 8.8 (521 reviews) | 8.2 (10 reviews) | 
| **Alerts** | Not enough data | 7.5 (336 reviews) | 8.1 (9 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.3 (372 reviews) | 9.2 (8 reviews) | 
| **User Scoring** | Not enough data | 7.5 (304 reviews) | 8.0 (9 reviews) | 
| **Integrations** | Not enough data | 7.9 (380 reviews) | 7.6 (9 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (77 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.4 (79 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 5.8 (74 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.8 (75 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | 9.5 (28 reviews) | Not enough data | 
| **Account level Analytics** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 9.8 (14 reviews) | Not enough data | 
| **Funnels** | Not enough data | 9.8 (32 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | 7.7 (5 reviews) | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.9 (24 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |
| **Kissmetrics** | 8.7/10 | 10 |

#### Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Reports** | Not enough data | 9.3 (110 reviews) | 9.7 (10 reviews) | 
| **Dashboard** | Not enough data | 8.9 (112 reviews) | 8.7 (10 reviews) | 
| **Web Analytics** | Not enough data | 9.0 (99 reviews) | 9.2 (10 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (89 reviews) | 9.5 (10 reviews) | 
| **Customer Demographics** | Not enough data | 8.7 (94 reviews) | 8.3 (9 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 7.8 (10 reviews) | 

#### Administration

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Data Storage** | Not enough data | 8.7 (83 reviews) | 8.5 (10 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (84 reviews) | 8.2 (10 reviews) | 
| **Integrations** | Not enough data | 8.7 (88 reviews) | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (13 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **Mixpanel** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **Mixpanel** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Tools

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Contact Collection** | 8.3 (1120 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 8.9 (1496 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.3 (1253 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | Not enough data | 
| **Sessions** | 8.9 (1502 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (1499 reviews) | Not enough data | Not enough data | 
| **Return** | 8.7 (1414 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (1430 reviews) | Not enough data | Not enough data | 
| **Search Rank** | 8.4 (1365 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.0 (41 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 268 |
| **Mixpanel** | 8.7/10 | 278 |
| **Kissmetrics** | 9.4/10 | 5 |

#### Metrics

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | 9.0 (257 reviews) | 9.3 (5 reviews) | 
| **Exit Tracking** | 8.7 (230 reviews) | 8.3 (214 reviews) | 9.3 (5 reviews) | 
| **Retention** | 8.8 (223 reviews) | 8.7 (246 reviews) | 9.3 (5 reviews) | 
| **Return** | 8.6 (233 reviews) | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 8.8 (236 reviews) | 9.0 (237 reviews) | 9.7 (5 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Mixpanel** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Variation Testing

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Personalization

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to Mixpanel (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Kissmetrics (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | Mixpanel | Kissmetrics | 
|---|---|---|---|
| **Small-Business** | 60.0% | 52.6% | 55.6% | 
| **Mid-Market** | 28.3% | 37.4% | 35.0% | 
| **Enterprise** | 11.7% | 10.0% | 9.4% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.3%
- **Marketing and Advertising:** 4.5%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.2%

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2935 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)

### Alternatives to Mixpanel

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2935 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)

### Alternatives to Kissmetrics

- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2935 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (929 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)

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## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-mixpanel-vs-kissmetrics)