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Compare Google Analytics, Mixpanel, and Amazon Pinpoint

Pricing

 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial
Amazon Pinpoint
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.2
8.7
Ease of Use
Ease of Use
7.6
7.7
8.3
Ease of Setup
Ease of Setup
7.8
7.1
7.7
Ease of Admin
Ease of Admin
8.1
7.5
8.1
Quality of Support
Quality of Support
7.3
7.8
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
8.2
8.5
Product Direction (% positive)
Product Direction (% positive)
8.4
6.7
8.2
Meets Requirements
Google Analytics
9.0
Mixpanel
8.2
Amazon Pinpoint
8.7
Ease of Use
Google Analytics
7.6
Mixpanel
7.7
Amazon Pinpoint
8.3
Ease of Setup
Google Analytics
7.8
Mixpanel
7.1
Amazon Pinpoint
7.7
Ease of Admin
Google Analytics
8.1
Mixpanel
7.5
Amazon Pinpoint
8.1
Quality of Support
Google Analytics
7.3
Mixpanel
7.8
Amazon Pinpoint
8.7
Ease of Doing Business With
Google Analytics
8.2
Mixpanel
8.2
Amazon Pinpoint
8.5
Product Direction (% positive)
Google Analytics
8.4
Mixpanel
6.7
Amazon Pinpoint
8.2

Features

User Identification
Geolocation
Google Analytics
9.1
Mixpanel
7.0
Amazon Pinpoint
Not enough data available
Demographics
Google Analytics
8.9
Mixpanel
7.8
Amazon Pinpoint
Not enough data available
User Segmentation
Google Analytics
8.8
Mixpanel
8.1
Amazon Pinpoint
Not enough data available
Tracking & Reporting
User Path Tracking
Google Analytics
8.7
Mixpanel
7.5
Amazon Pinpoint
Not enough data available
User Activity History
Google Analytics
8.5
Mixpanel
8.2
Amazon Pinpoint
Not enough data available
Crash Reporting
Google Analytics
7.9
Mixpanel
7.0
Amazon Pinpoint
Not enough data available
Custom Event Tracking
Google Analytics
8.4
Mixpanel
8.6
Amazon Pinpoint
Not enough data available
Real-Time Insights
Google Analytics
8.8
Mixpanel
7.5
Amazon Pinpoint
Not enough data available
Attribution
Google Analytics
8.4
Mixpanel
6.7
Amazon Pinpoint
Not enough data available
Dashboard
Google Analytics
8.8
Mixpanel
7.8
Amazon Pinpoint
Not enough data available
Metrics
Conversions
Google Analytics
8.7
Mixpanel
7.9
Amazon Pinpoint
7.4
Sessions - Mobile App Analytics
Google Analytics
9.0
Mixpanel
7.9
Amazon Pinpoint
8.3
Engagement
Google Analytics
8.9
Mixpanel
8.0
Amazon Pinpoint
8.0
Exit Tracking
Google Analytics
8.6
Mixpanel
6.5
Amazon Pinpoint
7.8
Events
Google Analytics
8.6
Mixpanel
8.6
Amazon Pinpoint
8.0
Retention
Google Analytics
8.6
Mixpanel
7.6
Amazon Pinpoint
7.8
Return
Google Analytics
8.6
Mixpanel
7.0
Amazon Pinpoint
8.4
Funnels
Google Analytics
8.4
Mixpanel
8.1
Amazon Pinpoint
7.6
Reporting
Real-Time
Google Analytics
8.9
Mixpanel
8.3
Amazon Pinpoint
8.2
Trending
Google Analytics
8.7
Mixpanel
7.7
Amazon Pinpoint
7.5
Retroactive Reporting
Google Analytics
8.4
Mixpanel
7.5
Amazon Pinpoint
8.1
Segmentation
Google Analytics
8.6
Mixpanel
8.0
Amazon Pinpoint
7.9
Dashboards
Google Analytics
8.9
Mixpanel
7.7
Amazon Pinpoint
8.2
Custom Reports and Dashboards
Google Analytics
8.6
Mixpanel
7.5
Amazon Pinpoint
8.3
Other
User Data
Google Analytics
8.7
Mixpanel
7.9
Amazon Pinpoint
8.5
Load Time Monitoring
Google Analytics
8.6
Mixpanel
6.9
Amazon Pinpoint
8.0
Campaign Tracking
Google Analytics
8.7
Mixpanel
7.7
Amazon Pinpoint
8.1
E-Commerce
Google Analytics
8.5
Mixpanel
6.7
Amazon Pinpoint
8.2
Tracking
Standard Tracking
Google Analytics
8.9
Mixpanel
8.0
Amazon Pinpoint
8.3
Tracking Flexibility
Google Analytics
8.6
Mixpanel
7.6
Amazon Pinpoint
8.3
Notifications and Alerts
In-App Notifications
Google Analytics
8.4
Mixpanel
7.5
Amazon Pinpoint
8.2
System Notifications
Google Analytics
8.4
Mixpanel
7.1
Amazon Pinpoint
8.2
Alerts
Google Analytics
8.4
Mixpanel
7.0
Amazon Pinpoint
8.2
Administration
API / Integrations
Google Analytics
8.7
Mixpanel
7.1
Amazon Pinpoint
8.2
QA Testing
Google Analytics
8.4
Mixpanel
7.0
Amazon Pinpoint
8.6
Performance and Reliability
Google Analytics
8.9
Mixpanel
8.0
Amazon Pinpoint
8.9
User, Role, and Access Management
Google Analytics
9.0
Mixpanel
7.5
Amazon Pinpoint
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
64.2%
53.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
31.2%
25.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
4.7%
21.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Amazon Pinpoint
Small-Business
53.6%
Mid-Market
25.0%
Enterprise
21.4%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Computer Software
25.8%
Computer Software
17.2%
 
Computer Software
6.8%
Internet
18.7%
Marketing and Advertising
6.9%
 
Information Technology and Services
6.8%
Information Technology and Services
14.4%
Higher Education
6.9%
 
Internet
6.1%
Marketing and Advertising
7.0%
Government Administration
6.9%
 
Higher Education
3.0%
Financial Services
7.0%
Education Management
6.9%
 
Other
55.2%
Other
27.1%
Other
55.2%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Amazon Pinpoint
Computer Software
17.2%
Marketing and Advertising
6.9%
Higher Education
6.9%
Government Administration
6.9%
Education Management
6.9%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

G2 User in Higher Education

The Analytics service lets you track daily and monthly active devices, which goes beyond downloads to give you a better feel for user engagement and stickiness. The ability to test 5 interfaces at once gives you the best outlook on what is successful.

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Government Administration

If you do not use Amazon there is no reason to learn this.

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Amazon Pinpoint
Most Helpful Favorable Review
G2 User in Higher Education

The Analytics service lets you track daily and monthly active devices, which goes beyond downloads to give you a better feel for user engagement and stickiness. The ability to test 5 interfaces at once gives you the best outlook on what is successful.

Most Helpful Critical Review
G2 User in Government Administration

If you do not use Amazon there is no reason to learn this.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Amazon Pinpoint
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
Amazon Pinpoint
No downloads provided
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