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Compare Google Analytics and Medallia Digital Experience Analytics (DXA) 
Featured Products
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,634)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMedallia Digital Experience Analytics (DXA)
Star Rating
(36)4.4 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Medallia Digital Experience Analytics (DXA)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a user-friendly dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup. This feature is particularly appreciated by those who value quick access to data insights.
- Users say that Medallia Digital Experience Analytics (DXA) shines in its ability to generate detailed insights and powerful data presentations, especially through session replays. This capability is beneficial for teams looking to understand user behavior deeply and improve customer experiences.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration allows users to leverage a comprehensive suite of tools for enhanced analytics and marketing strategies.
- Reviewers mention that while Medallia DXA offers strong sentiment analysis capabilities through social media listening and customer surveys, some users find it less intuitive compared to Google Analytics, which may affect the overall user experience for those unfamiliar with the platform.
- Users highlight that Google Analytics has a significantly larger user base, with thousands of reviews reflecting high satisfaction levels. This extensive feedback indicates a robust community and support network, which can be invaluable for new users seeking guidance.
- G2 reviewers note that while Medallia DXA has a higher score for quality of support, Google Analytics still provides reliable assistance, especially for users who appreciate the wealth of resources available online, including tutorials and community forums.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMedallia Digital Experience Analytics (DXA)
No pricing availableFree Trial
Google Analytics
No trial information availableMedallia Digital Experience Analytics (DXA)
No trial information availableRatings
Meets Requirements
9.0
5,519
7.8
22
Ease of Use
7.8
5,552
7.9
22
Ease of Setup
8.0
2,756
7.8
10
Ease of Admin
8.3
2,608
8.9
9
Quality of Support
7.5
4,593
8.6
20
Has the product been a good partner in doing business?
8.3
2,389
9.5
10
Product Direction (% positive)
8.5
5,398
8.9
21
Features by Category
Metrics
9.0
4025
8.5
10
8.8
4001
8.6
11
8.7
3938
7.7
11
8.6
3618
8.7
10
8.4
3389
7.4
9
8.4
3595
8.0
10
8.5
3642
7.7
10
8.6
3713
8.2
10
8.2
3300
8.8
11
Reporting
Feature Not Available
Not enough data
8.5
3545
7.4
9
8.2
3253
7.9
8
8.4
3497
8.3
10
8.5
3434
7.6
11
8.3
3112
8.5
9
8.5
3665
6.9
9
Other
8.5
3685
Feature Not Available
8.5
3497
Feature Not Available
8.3
3289
8.1
9
8.7
3435
8.5
8
8.5
2698
7.4
7
8.0
2425
Not enough data
8.2
2800
7.6
7
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
86
Not enough data
8.5
92
Not enough data
Administration
8.5
2625
Not enough data
8.2
2331
Not enough data
8.9
3459
Not enough data
8.9
3565
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
User Behavior
Not enough data
9.0
12
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
7.7
13
|
Verified
A/B Testing
Not enough data
8.1
9
Not enough data
7.8
6
|
Verified
Not enough data
7.3
10
|
Verified
Not enough data
7.6
9
|
Verified
Visitor Information
Not enough data
8.3
8
|
Verified
Not enough data
7.7
8
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
5
Not enough data
7.4
7
Not enough data
6.9
6
Not enough data
8.3
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
7.7
5
Not enough data
7.9
8
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Computing
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
12
Not enough data
8.9
9
Not enough data
8.5
11
Not enough data
7.4
12
Not enough data
7.6
12
Reporting
Not enough data
7.5
12
Not enough data
8.8
13
Not enough data
8.3
9
Not enough data
8.3
12
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Medallia Digital Experience Analytics (DXA) are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Medallia Digital Experience Analytics (DXA) is categorized as Session Replay, Heatmap Tools, A/B Testing, and Product Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Medallia Digital Experience Analytics (DXA)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Telecommunications
14.7%
Insurance
14.7%
Financial Services
8.8%
Retail
5.9%
Oil & Energy
5.9%
Other
50.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Medallia Digital Experience Analytics (DXA) has no discussions with answers
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