Link copied to clipboard # Google Analytics vs Matomo Comparison - What are their main differences? Share [ Export ](/compare/google-analytics/matomo/export.csv) Google AnalyticsMatomo[+ Add Product](#) Pricing **Google Analytics** No pricing available **Matomo** Free Trial **$9.00** Other Per Month ยท Basic **Pricing Insights** from reviews Perceived Cost **Google Analytics** $$$$$ **Matomo** $$$$$ Average Discount **Google Analytics** 9%4% more **Matomo** 5% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Google Analytics** 6 months Based on 100 responses **Matomo** 6 months Based on 100 responses Return on Investment **Google Analytics** 6 months Based on 100 responses **Matomo** 6 months Based on 100 responses ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") ![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Google Analytics** Insights (210) Analytics (168) Learning Curve (106) Complexity (73) **Matomo** Customization (1) Data Collection (1) Integrations **Google Analytics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_becef96b2dd755b1a2c1c8f6a5e2cb1c/al-query.jpg "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee30f5ed6da59fce0103c3bf455b3d1d/alpharank.png "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ View all ](https://www.g2.com/products/google-analytics/integrations) **Matomo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_989c8bf142e0c54b51a2abc488a55ef7/contao.jpg "Product Avatar Image") Contao ](https://www.g2.com/products/contao/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74e8b5d57cae9cc8e75076be807cbaf9/dokuwiki.png "Product Avatar Image") DokuWiki ](https://www.g2.com/products/dokuwiki/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f1f021f562c5b50a25ecb2d7147b89c3/drupal.jpeg "Product Avatar Image") Drupal ](https://www.g2.com/products/drupal/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d20584aae28e7a36c33465b06918a4db/grafana.jpg "Product Avatar Image") Grafana Labs ](https://www.g2.com/products/grafana-labs/reviews)[ View all ](https://www.g2.com/products/matomo/integrations) Screenshots **Google Analytics** ![Google Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77111/expirable-direct-uploads_2F4cb784b4-357d-4e8b-93fd-983b65c1da47_2FAnalytics_Overview.png) **Matomo** ![Matomo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/97876/heatmaps-1.jpg) **Ratings** from reviews Meets Requirements **Google Analytics** **9.0** /10 Based on 5,723 responses **Matomo** **8.5** /10 Based on 80 responses Ease of Use **Google Analytics** **7.8** /10 Based on 5,765 responses **Matomo** **8.1** /10 Based on 83 responses Ease of Setup **Google Analytics** **8.0** /10 Based on 2,974 responses **Matomo** **7.7** /10 Based on 53 responses Ease of Admin **Google Analytics** **8.3** /10 Based on 2,659 responses **Matomo** **7.9** /10 Based on 48 responses Quality of Support **Google Analytics** **7.5** /10 Based on 4,773 responses **Matomo** **7.7** /10 Based on 49 responses Has the product been a good partner in doing business? **Google Analytics** **8.4** /10 Based on 2,437 responses **Matomo** **8.4** /10 Based on 31 responses Product Direction (% positive) **Google Analytics** **8.5** /10 Based on 5,573 responses **Matomo** **8.1** /10 Based on 80 responses **Features** ratings from reviews Digital Analytics **8.4** /10 Based on 4,770 responses **8.2** /10 Based on 70 responses Content Analytics **8.4** /10 Based on 1,733 responses **8.9** /10 Based on 23 responses Mobile App Analytics **8.8** /10 Based on 1,366 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Data Exchange Platforms **9.2** /10 Based on 17 responses Not enough data Mobile Analytics **8.7** /10 Based on 268 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 60.1% Mid-Market(51-1000 emp.) 28.3% Enterprise(\> 1000 emp.) 11.7% Small-Business(50 or fewer emp.) 60.1% Mid-Market(51-1000 emp.) 28.3% Enterprise(\> 1000 emp.) 11.7% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 30.2% Enterprise(\> 1000 emp.) 14.0% **Reviewers' Industry** [![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews) Google Analytics Marketing and Advertising 21.4% Information Technology and Services 7.9% Computer Software 6.8% Internet 4.3% Retail 2.8% Other 56.7% [![Matomo](https://images.g2crowd.com/uploads/product/hd_favicon/a637e91a38439cf47b2b260e39d96faf/matomo.jpg "Matomo")](https://www.g2.com/products/matomo/reviews) Matomo Marketing and Advertising 14.3% Computer Software 11.0% Information Technology and Services 8.8% Internet 8.8% Retail 5.5% Other 51.6% Alternatives **Google Analytics Alternatives** ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat") [ Chartbeat ](/products/chartbeat/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") [ Pendo ](/products/pendo-io-pendo/reviews) **Matomo Alternatives** ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel") [ Mixpanel ](/products/mixpanel/reviews) ![Adobe Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-analytics.svg "Adobe Analytics") [ Adobe Analytics ](/products/adobe-analytics/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ## Google Analytics vs Matomo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Google Analytics vs Matomo (formerly Piwik)? Google Analytics stands out for its higher G2 rating, broader review base, and stronger small-business adoption, while Matomo (formerly Piwik) is favored for privacy and data ownership. | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | | --- | --- | | 4.5/5 (6863 reviews) | 4.2/5 (96 reviews) | | Small-Business | Small-Business | | 8.0 | 7.7 | | 7.5 | 7.7 | | Real-time data and deep integrations | Data privacy and ownership | ### How do the pricing models of Google Analytics and Matomo (formerly Piwik) compare? Google Analytics is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Google Analytics:** In recent reviews, many highlight the free offering and strong value for small businesses, with no hidden pricing and robust features at no cost. - **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for smaller businesses, and the pricing structure is restrictive for adding multiple websites. - **Switching reasons:** Reviewers switch to Matomo (formerly Piwik) for data privacy and ownership, despite higher perceived costs. ### What are the best alternatives to Google Analytics and Matomo (formerly Piwik)? The top 3 alternatives to Google Analytics and Matomo (formerly Piwik) are Chartbeat, Semrush, and Amplitude. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | Free for most users | Real-time data and deep integrations | | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version perceived as expensive for small businesses | Data privacy and ownership | | [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | โ€” | Real-time analytics for content performance | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | โ€” | Comprehensive SEO and competitive analysis | | [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | โ€” | Advanced product and user behavior analytics | ### Which Digital Analytics features should I prioritize when comparing Google Analytics and Matomo (formerly Piwik)? Buyers should prioritize data privacy, integrations, real-time reporting, customization, and conversion tracking when comparing Google Analytics and Matomo (formerly Piwik). - **Data privacy:** Matomo (formerly Piwik) is consistently cited for strong data privacy and ownership, with multiple reviewers highlighting GDPR compliance and self-hosting. - **Integrations:** Google Analytics is frequently mentioned for integrations with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), while Matomo (formerly Piwik) supports Google Tag Manager. - **Real-time reporting:** Matomo (formerly Piwik) offers real-time reporting as a unique feature. - **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention), while Google Analytics is praised for customizable reports and dashboards in recent reviews. - **Conversion tracking:** Both products are used for conversion tracking, with Google Analytics frequently cited for funnel analysis and campaign performance. ### What are the pros and cons of Google Analytics vs Matomo (formerly Piwik)? Google Analytics is strongest in integrations and real-time data, while Matomo (formerly Piwik) leads in data privacy and ownership. - **Google Analytics strengths:** Real-time data, deep integrations with Google Ads and other marketing tools, customizable reports, and strong value for small businesses. - **Google Analytics trade-offs:** Steep learning curve, complex UI for new users, and limited data privacy controls compared to Matomo (formerly Piwik). - **Matomo (formerly Piwik) strengths:** Data privacy and ownership, GDPR compliance, self-hosting, customization (1 all-time mention), and real-time reporting. - **Matomo (formerly Piwik) trade-offs:** Higher perceived cost for cloud version, restrictive website limits on lower tiers, and more complex setup for self-hosted deployments. ### Is Google Analytics or Matomo (formerly Piwik) better for small businesses? Google Analytics is the better fit for small businesses, with a larger small-business segment and stronger value sentiment. - **Google Analytics:** Largest segment is Small-Business; reviewers consistently highlight the free offering, ease of use for small teams, and robust integrations. - **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers appreciate privacy and data control but note higher costs and more complex setup for small organizations. ### Which Digital Analytics platform has better integrations? Google Analytics is favored for integrations, with broader and more frequently cited connections to marketing and analytics tools. - **Google Analytics:** Integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), with reviewers highlighting the value of these connections for unified analytics. - **Matomo (formerly Piwik):** Integrates with Google Tag Manager, as cited in recent reviews. ### How do Google Analytics and Matomo (formerly Piwik) compare on customer support? Matomo (formerly Piwik) and Google Analytics are rated at parity on Quality of Support, with scores of 7.7 and 7.5 respectively. - **Google Analytics:** Reviewers describe support as adequate, with most relying on documentation and community resources rather than direct support. - **Matomo (formerly Piwik):** Reviewers report helpful and responsive support experiences, especially for cloud deployments and technical questions. ### Which is easier to implement, Google Analytics or Matomo (formerly Piwik)? Google Analytics and Matomo (formerly Piwik) are rated at parity on Ease of Setup, with scores of 8.0 and 7.7 respectively. - **Google Analytics:** Reviewers frequently mention easy initial setup, especially for WordPress and standard web deployments, but note a learning curve for advanced features. - **Matomo (formerly Piwik):** Reviewers highlight straightforward setup for cloud deployments, but note that self-hosted installations require more technical expertise and server configuration. ### Which product has better Conversions? Google Analytics is more frequently cited for Conversions, with reviewers consistently highlighting its funnel analysis and campaign performance tracking. - **Google Analytics:** Reviewers frequently mention conversion tracking, funnel analysis, and campaign performance as core benefits. - **Matomo (formerly Piwik):** Reviewers note conversion tracking capabilities, but with fewer mentions and less emphasis compared to Google Analytics.