Compare Google Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Google Analytics
Star Rating
(6,710)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMatomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive user experience, with features like audience segmentation that allow users to break down traffic by behavior and demographics. This capability helps users understand their website performance in depth, making it a favorite among those who need detailed insights.
- Users say that Matomo offers a more straightforward approach to data analysis, highlighting its session recordings and click mapping features. These tools make it easier for users to visualize user interactions, which some find more intuitive compared to Google Analytics.
- Reviewers mention that Google Analytics has a significantly higher overall satisfaction score, reflecting its robust reporting tools that track various metrics like page views and session length. Users appreciate the depth of information available, which can be crucial for optimizing website performance.
- According to verified reviews, Matomo is praised for its customizable reports and the ability to tailor customer journeys, making it a strong choice for users who prioritize flexibility in their analytics. This customization is seen as a major improvement over other platforms.
- G2 reviewers highlight that while Google Analytics has a more complex setup process, it ultimately provides a richer set of features that can lead to better insights. Users note that the initial learning curve is worth it for the depth of analytics available.
- Users report that both platforms have their strengths, but Google Analytics stands out for its quality of support and extensive user community, which can be invaluable for troubleshooting and maximizing the tool's potential. In contrast, Matomo's support is noted as being slightly less comprehensive, though still effective.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Google Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.4
79
Ease of Use
7.8
5,611
8.0
81
Ease of Setup
8.0
2,817
7.6
52
Ease of Admin
8.3
2,628
7.9
48
Quality of Support
7.5
4,644
7.7
48
Has the product been a good partner in doing business?
8.4
2,406
8.4
31
Product Direction (% positive)
8.5
5,453
8.1
79
Features by Category
Metrics
9.0
4052
8.5
62
8.8
4019
8.5
57
8.7
3942
8.8
58
8.6
3621
8.5
60
8.4
3398
8.2
58
8.4
3594
8.1
49
8.5
3643
8.1
51
8.6
3733
7.9
46
8.2
3311
7.5
38
Reporting
Feature Not Available
8.3
58
8.5
3547
8.1
40
8.2
3254
8.2
42
8.4
3504
7.9
49
8.5
3433
8.1
37
8.3
3113
8.0
42
8.5
3683
8.3
55
Other
8.5
3697
8.4
55
8.5
3495
8.5
52
8.3
3288
7.8
41
8.7
3458
8.3
45
8.5
2699
7.9
30
8.0
2423
7.4
22
8.2
2799
8.3
40
Agentic AI - Digital Analytics
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2640
8.4
38
8.2
2331
7.8
34
8.9
3461
8.5
49
8.9
3564
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Tools
8.3
1122
8.2
13
8.9
1495
9.3
20
8.3
1255
8.7
15
Metrics
8.9
1464
9.1
18
8.9
1500
8.9
20
8.9
1499
9.2
19
8.7
1416
9.0
19
8.7
1431
9.0
17
8.4
1366
8.6
14
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Matomo (Formerly Piwik) are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Matomo (Formerly Piwik) has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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