# Google Analytics vs Matomo (Formerly Piwik) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics excels in user experience, with many praising its **intuitive interface** and the ability to integrate AI for enhanced usability. Users appreciate features like the **custom dashboard** that allows for easy sharing with executives, making data-driven decisions more accessible.
- **Users say** that Matomo (Formerly Piwik) stands out for its commitment to **data ownership and privacy**. Long-time users highlight its ability to host data on their own servers, which is a significant advantage for those prioritizing control over their analytics.
- **Reviewers mention** that Google Analytics has a much quicker implementation process, with many users noting that the **initial setup was straightforward**. This ease of setup is a crucial factor for businesses looking to get up and running without extensive delays.
- **According to verified reviews** , Matomo offers strong customization options, particularly in **reporting and customer journey mapping**. Users find it easy to sort through data and create tailored reports, which can be a significant benefit for businesses needing specific insights.
- **G2 reviewers highlight** that Google Analytics has a significantly larger user base, reflected in its high number of recent reviews. This broad adoption often translates to a wealth of community support and resources, making it easier for new users to find help and best practices.
- **Users report** that while Matomo provides a solid analytics experience, it sometimes lacks the **advanced features** and integrations that Google Analytics offers. This can be a drawback for businesses looking for comprehensive analytics capabilities that can scale with their needs.



---
## Frequently Asked Questions

### What is the difference between Google Analytics vs Matomo (formerly Piwik)?

Google Analytics stands out for its higher G2 rating, broader review base, and stronger small-business adoption, while Matomo (formerly Piwik) is favored for privacy and data ownership.

| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) |
| --- | --- |
| 4.5/5 (6863 reviews) | 4.2/5 (96 reviews) |
| Small-Business | Small-Business |
| 8.0 | 7.7 |
| 7.5 | 7.7 |
| Real-time data and deep integrations | Data privacy and ownership |



### How do the pricing models of Google Analytics and Matomo (formerly Piwik) compare?

Google Analytics is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Google Analytics:** In recent reviews, many highlight the free offering and strong value for small businesses, with no hidden pricing and robust features at no cost.
- **Matomo (formerly Piwik):** Recent reviewers note that the cloud version feels expensive for smaller businesses, and the pricing structure is restrictive for adding multiple websites.
- **Switching reasons:** Reviewers switch to Matomo (formerly Piwik) for data privacy and ownership, despite higher perceived costs.



### What are the best alternatives to Google Analytics and Matomo (formerly Piwik)?

The top 3 alternatives to Google Analytics and Matomo (formerly Piwik) are Chartbeat, Semrush, and Amplitude.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6863 reviews) | Small-Business | Free for most users | Real-time data and deep integrations |
| [Matomo (formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) | 4.2/5 (96 reviews) | Small-Business | Cloud version perceived as expensive for small businesses | Data privacy and ownership |
| [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | — | Real-time analytics for content performance |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive SEO and competitive analysis |
| [Amplitude](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5 (2977 reviews) | Mid-Market | — | Advanced product and user behavior analytics |



### Which Digital Analytics features should I prioritize when comparing Google Analytics and Matomo (formerly Piwik)?

Buyers should prioritize data privacy, integrations, real-time reporting, customization, and conversion tracking when comparing Google Analytics and Matomo (formerly Piwik).

- **Data privacy:** Matomo (formerly Piwik) is consistently cited for strong data privacy and ownership, with multiple reviewers highlighting GDPR compliance and self-hosting.
- **Integrations:** Google Analytics is frequently mentioned for integrations with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), while Matomo (formerly Piwik) supports Google Tag Manager.
- **Real-time reporting:** Matomo (formerly Piwik) offers real-time reporting as a unique feature.
- **Customization:** Matomo (formerly Piwik) is cited for customization (1 all-time mention), while Google Analytics is praised for customizable reports and dashboards in recent reviews.
- **Conversion tracking:** Both products are used for conversion tracking, with Google Analytics frequently cited for funnel analysis and campaign performance.



### What are the pros and cons of Google Analytics vs Matomo (formerly Piwik)?

Google Analytics is strongest in integrations and real-time data, while Matomo (formerly Piwik) leads in data privacy and ownership.

- **Google Analytics strengths:** Real-time data, deep integrations with Google Ads and other marketing tools, customizable reports, and strong value for small businesses.
- **Google Analytics trade-offs:** Steep learning curve, complex UI for new users, and limited data privacy controls compared to Matomo (formerly Piwik).
- **Matomo (formerly Piwik) strengths:** Data privacy and ownership, GDPR compliance, self-hosting, customization (1 all-time mention), and real-time reporting.
- **Matomo (formerly Piwik) trade-offs:** Higher perceived cost for cloud version, restrictive website limits on lower tiers, and more complex setup for self-hosted deployments.



### Is Google Analytics or Matomo (formerly Piwik) better for small businesses?

Google Analytics is the better fit for small businesses, with a larger small-business segment and stronger value sentiment.

- **Google Analytics:** Largest segment is Small-Business; reviewers consistently highlight the free offering, ease of use for small teams, and robust integrations.
- **Matomo (formerly Piwik):** Largest segment is Small-Business; reviewers appreciate privacy and data control but note higher costs and more complex setup for small organizations.



### Which Digital Analytics platform has better integrations?

Google Analytics is favored for integrations, with broader and more frequently cited connections to marketing and analytics tools.

- **Google Analytics:** Integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), with reviewers highlighting the value of these connections for unified analytics.
- **Matomo (formerly Piwik):** Integrates with Google Tag Manager, as cited in recent reviews.



### How do Google Analytics and Matomo (formerly Piwik) compare on customer support?

Matomo (formerly Piwik) and Google Analytics are rated at parity on Quality of Support, with scores of 7.7 and 7.5 respectively.

- **Google Analytics:** Reviewers describe support as adequate, with most relying on documentation and community resources rather than direct support.
- **Matomo (formerly Piwik):** Reviewers report helpful and responsive support experiences, especially for cloud deployments and technical questions.



### Which is easier to implement, Google Analytics or Matomo (formerly Piwik)?

Google Analytics and Matomo (formerly Piwik) are rated at parity on Ease of Setup, with scores of 8.0 and 7.7 respectively.

- **Google Analytics:** Reviewers frequently mention easy initial setup, especially for WordPress and standard web deployments, but note a learning curve for advanced features.
- **Matomo (formerly Piwik):** Reviewers highlight straightforward setup for cloud deployments, but note that self-hosted installations require more technical expertise and server configuration.



### Which product has better Conversions?

Google Analytics is more frequently cited for Conversions, with reviewers consistently highlighting its funnel analysis and campaign performance tracking.

- **Google Analytics:** Reviewers frequently mention conversion tracking, funnel analysis, and campaign performance as core benefits.
- **Matomo (formerly Piwik):** Reviewers note conversion tracking capabilities, but with fewer mentions and less emphasis compared to Google Analytics.



| | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 6,875 | 96 | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


---
## Ratings Comparison
| Rating | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (5712 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 7.8 (5751 reviews) | 8.0 (82 reviews) | 
  | **Ease of Setup** | 8.0 (2960 reviews) | 7.7 (53 reviews) | 
  | **Ease of Admin** | 8.3 (2652 reviews) | 7.9 (48 reviews) | 
  | **Quality of Support** | 7.5 (4763 reviews) | 7.7 (49 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2430 reviews) | 8.4 (31 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5566 reviews) | 8.1 (80 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4755 |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |

#### Metrics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4124 reviews) | 8.5 (63 reviews) | 
| **Engagement** | 8.8 (4063 reviews) | 8.5 (57 reviews) | 
| **Entry and Exit Pages** | 8.7 (3960 reviews) | 8.8 (58 reviews) | 
| **Standard Event Tracking** | 8.6 (3640 reviews) | 8.5 (60 reviews) | 
| **Custom Event Tracking** | 8.4 (3417 reviews) | 8.2 (58 reviews) | 
| **Retention** | 8.4 (3602 reviews) | 8.1 (49 reviews) | 
| **Return** | 8.5 (3646 reviews) | 8.1 (51 reviews) | 
| **Conversions** | 8.6 (3775 reviews) | 7.9 (47 reviews) | 
| **Funnels** | 8.2 (3325 reviews) | 7.5 (38 reviews) | 

#### Reporting

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.3 (58 reviews) | 
| **Trending** | 8.5 (3566 reviews) | 8.1 (40 reviews) | 
| **Retroactive Reporting** | 8.2 (3262 reviews) | 8.3 (43 reviews) | 
| **Segmentation** | 8.4 (3525 reviews) | 7.9 (49 reviews) | 
| **Mobile Reporting** | 8.5 (3433 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.3 (3110 reviews) | 8.0 (42 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3735 reviews) | 8.3 (55 reviews) | 

#### Other

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Data** | 8.5 (3732 reviews) | 8.4 (55 reviews) | 
| **Site Search Reporting** | 8.5 (3495 reviews) | 8.5 (52 reviews) | 
| **Load Time Monitoring** | 8.3 (3284 reviews) | 7.8 (41 reviews) | 
| **Campaign Tracking** | 8.7 (3522 reviews) | 8.3 (45 reviews) | 
| **E-Commerce** | 8.5 (2701 reviews) | 7.9 (30 reviews) | 
| **Promotional Messages** | 8.0 (2418 reviews) | 7.4 (22 reviews) | 
| **Administration Alerts** | 8.2 (2798 reviews) | 8.3 (40 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (82 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (91 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (91 reviews) | Not enough data | 
| **Decision Making** | 8.4 (93 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.5 (2681 reviews) | 8.4 (39 reviews) | 
| **QA Testing** | 8.2 (2334 reviews) | 7.8 (34 reviews) | 
| **Performance and Reliability** | 8.9 (3489 reviews) | 8.6 (50 reviews) | 
| **User, Role, and Access Management** | 8.9 (3566 reviews) | 8.9 (54 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1366 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Identification

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Demographics** | 8.9 (1175 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (1131 reviews) | Not enough data | 
| **Geolocation** | 9.1 (1147 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (1016 reviews) | Not enough data | 
| **Real-Time Insights** | 8.9 (1162 reviews) | Not enough data | 
| **Attribution** | 8.5 (1066 reviews) | Not enough data | 
| **Activity Dashboard** | 8.9 (1176 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (1120 reviews) | Not enough data | 
| **User Activity History** | 8.6 (1093 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **In-App Events Tracking** | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.8 (233 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (229 reviews) | Not enough data | 
| **Retention** | 8.8 (222 reviews) | Not enough data | 
| **Return** | 8.6 (232 reviews) | Not enough data | 
| **Conversions** | 8.8 (235 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Push Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **For Marketers** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Root Cause Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Issue Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | 

#### Management

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |

#### Tools

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Contact Collection** | 8.3 (1119 reviews) | 8.2 (13 reviews) | 
| **Audience Insights** | 8.9 (1495 reviews) | 9.3 (20 reviews) | 
| **Social Sharing** | 8.3 (1252 reviews) | 8.7 (15 reviews) | 

#### Metrics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Entry and Exit Pages** | 8.9 (1462 reviews) | 9.1 (18 reviews) | 
| **Sessions** | 8.9 (1501 reviews) | 8.9 (20 reviews) | 
| **Engagement** | 8.9 (1498 reviews) | 9.2 (19 reviews) | 
| **Return** | 8.7 (1413 reviews) | 9.0 (19 reviews) | 
| **Conversions** | 8.7 (1429 reviews) | 9.0 (17 reviews) | 
| **Search Rank** | 8.4 (1364 reviews) | 8.6 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (38 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (38 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (38 reviews) | Not enough data | 
| **Decision Making** | 7.9 (40 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 268 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Metrics

| Feature | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.8 (233 reviews) | Not enough data | 
| **Exit Tracking** | 8.7 (229 reviews) | Not enough data | 
| **Retention** | 8.8 (222 reviews) | Not enough data | 
| **Return** | 8.6 (232 reviews) | Not enough data | 
| **Conversions** | 8.8 (235 reviews) | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Uninstall Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Location Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Retention Tracking** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | Matomo (Formerly Piwik) | 
|---|---|---|
| **Small-Business** | 60.1% | 55.3% | 
| **Mid-Market** | 28.3% | 30.6% | 
| **Enterprise** | 11.7% | 14.1% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Financial Services:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4046 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2994 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1819 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1377 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1052 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Matomo (Formerly Piwik)

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2994 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1377 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1819 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (442 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (345 reviews)

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## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 2 upvotes
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-matomo-formerly-piwik)