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Compare Google Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Google Analytics
Star Rating
(6,653)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMatomo (Formerly Piwik)
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup. Users appreciate the seamless integration with other Google tools, enhancing its utility for product development.
- Users say that Matomo offers a unique advantage with its open-source nature, allowing for greater control over data and implementation, especially for those concerned about GDPR compliance. This independence is a significant draw for users who prioritize data privacy and customization.
- Reviewers mention that Google Analytics has a much higher overall satisfaction score, reflecting its reliability and user-friendly features. Many users highlight the ease of setup and integration capabilities, which streamline the analytics process across various platforms.
- According to verified reviews, Matomo is praised for its precision and simplicity, making it a solid choice for users who prefer a straightforward analytics tool. However, it faces challenges in user adoption compared to Google Analytics, which has a significantly larger user base and more recent reviews.
- Users highlight that while Google Analytics provides extensive features and robust reporting capabilities, Matomo's focus on user control and independence can be appealing for businesses looking for tailored solutions. This is particularly beneficial for organizations that require specific data handling practices.
- Reviewers note that Google Analytics' higher volume of recent reviews indicates a more active user community, which can be advantageous for new users seeking support and shared experiences. In contrast, Matomo's limited recent feedback suggests a smaller, though dedicated, user base.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Google Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.0
5,533
8.5
76
Ease of Use
7.8
5,567
8.0
78
Ease of Setup
7.9
2,771
7.6
49
Ease of Admin
8.3
2,614
7.9
47
Quality of Support
7.5
4,604
7.7
48
Has the product been a good partner in doing business?
8.3
2,394
8.4
30
Product Direction (% positive)
8.5
5,412
8.2
76
Features by Category
Metrics
9.0
4033
8.5
61
8.8
4006
8.4
56
8.7
3941
8.7
57
8.6
3621
8.5
60
8.4
3392
8.2
55
8.4
3597
8.1
49
8.5
3645
8.1
51
8.6
3719
7.9
46
8.2
3307
7.4
37
Reporting
Feature Not Available
8.3
57
8.5
3547
8.1
40
8.2
3256
8.2
42
8.4
3500
7.8
48
8.5
3436
8.1
37
8.3
3114
8.0
42
8.5
3668
8.3
54
Other
8.5
3691
8.4
55
8.5
3499
8.5
52
8.3
3291
7.8
41
8.7
3441
8.2
44
8.5
2700
7.9
30
8.0
2427
7.4
22
8.2
2802
8.3
40
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
8.4
38
8.2
2333
7.8
34
8.9
3463
8.5
49
8.9
3567
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1179
Not enough data
8.8
1137
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1022
Not enough data
8.9
1167
Not enough data
8.5
1071
Not enough data
8.9
1181
Not enough data
8.7
1124
Not enough data
8.6
1099
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
8.2
13
8.9
1496
9.3
20
8.3
1258
8.7
15
Metrics
8.9
1467
9.1
18
8.9
1501
8.9
20
8.9
1501
9.2
19
8.7
1419
9.0
19
8.7
1433
9.0
17
8.4
1369
8.6
14
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Matomo (Formerly Piwik) are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Matomo (Formerly Piwik) has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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