Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics and Matomo (Formerly Piwik) 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMatomo (Formerly Piwik)
Star Rating
(91)4.2 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Matomo's Real-Time Reporting scored lower at 8.3, indicating a less robust capability in this area.
- Reviewers mention that Google Analytics offers superior Custom Event Tracking with a score of 8.5, making it easier for users to track specific interactions. Matomo, while still effective, scored slightly lower at 8.2, which may limit some users' ability to customize their tracking needs.
- G2 users highlight the strength of Google Analytics in Conversions, where it scored 8.8, compared to Matomo's 9.0. This suggests that while Matomo may have a slight edge in conversion tracking, Google Analytics provides a more comprehensive suite of tools to enhance conversion rates.
- Users on G2 report that Matomo shines in Audience Insights, achieving a score of 9.3, which is significantly higher than Google Analytics' 8.9. This indicates that Matomo may offer more detailed and actionable insights into user demographics and behavior.
- Reviewers mention that Google Analytics has a more user-friendly Ease of Setup with a score of 7.9, compared to Matomo's 7.6. This suggests that new users may find Google Analytics easier to implement and start using effectively.
- Users say that Matomo's Integrations & APIs scored 9.0, outperforming Google Analytics' 8.5, indicating that Matomo may offer more flexibility and options for integrating with other tools and platforms, which is crucial for businesses looking to streamline their analytics processes.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Google Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.5
76
Ease of Use
7.8
5,542
8.0
78
Ease of Setup
8.0
2,746
7.6
49
Ease of Admin
8.2
2,602
7.9
47
Quality of Support
7.5
4,586
7.7
48
Has the product been a good partner in doing business?
8.3
2,383
8.4
30
Product Direction (% positive)
8.5
5,389
8.2
76
Features by Category
Metrics
9.0
4016
8.5
61
8.8
3996
8.4
56
8.7
3935
8.7
57
8.6
3616
8.5
60
8.4
3386
8.2
55
8.4
3594
8.1
49
8.5
3640
8.1
51
8.6
3706
7.9
46
8.2
3296
7.4
37
Reporting
Feature Not Available
8.3
57
8.5
3541
8.1
40
8.2
3251
8.2
42
8.4
3494
7.8
48
8.5
3433
8.1
37
8.3
3111
8.0
42
8.5
3660
8.3
54
Other
8.5
3683
8.4
55
8.5
3496
8.5
52
8.3
3288
7.8
41
8.7
3428
8.2
44
8.5
2697
7.9
30
8.0
2424
7.4
22
8.2
2799
8.3
40
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.4
38
8.2
2330
7.8
34
8.9
3458
8.5
49
8.9
3564
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
8.2
13
8.9
1496
9.3
20
8.3
1258
8.7
15
Metrics
8.9
1467
9.1
18
8.9
1501
8.9
20
8.9
1501
9.2
19
8.7
1419
9.0
19
8.7
1433
9.0
17
8.4
1369
8.6
14
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Matomo (Formerly Piwik) are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Matomo (Formerly Piwik) has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
15.1%
Computer Software
10.5%
Internet
9.3%
Information Technology and Services
9.3%
Retail
4.7%
Other
51.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
