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Compare Google Analytics, Looker, and Tableau Desktop

Pricing

 
Contact Vendor
Contact Vendor For Pricing
Tableau Creator
$70
/ per user / per month / billed annually
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial
Tableau Desktop
Tableau Creator
$70/ per user / per month / billed annually
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.5
8.8
Ease of Use
Ease of Use
7.6
8.0
8.0
Ease of Setup
Ease of Setup
7.8
7.9
8.2
Ease of Admin
Ease of Admin
8.1
8.5
7.9
Quality of Support
Quality of Support
7.3
9.2
8.3
Ease of Doing Business With
Ease of Doing Business With
8.2
9.2
8.5
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
8.6
Meets Requirements
Google Analytics
9.0
Looker
8.5
Tableau Desktop
8.8
Ease of Use
Google Analytics
7.6
Looker
8.0
Tableau Desktop
8.0
Ease of Setup
Google Analytics
7.8
Looker
7.9
Tableau Desktop
8.2
Ease of Admin
Google Analytics
8.1
Looker
8.5
Tableau Desktop
7.9
Quality of Support
Google Analytics
7.3
Looker
9.2
Tableau Desktop
8.3
Ease of Doing Business With
Google Analytics
8.2
Looker
9.2
Tableau Desktop
8.5
Product Direction (% positive)
Google Analytics
8.4
Looker
8.7
Tableau Desktop
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
15.8%
16.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
70.5%
33.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
13.8%
50.1%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Looker
Small-Business
15.8%
Mid-Market
70.5%
Enterprise
13.8%
Tableau Desktop
Small-Business
16.0%
Mid-Market
33.9%
Enterprise
50.1%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Internet
15.9%
Higher Education
10.7%
 
Information Technology and Services
6.8%
Computer Software
15.4%
Information Technology and Services
10.3%
 
Computer Software
6.8%
Information Technology and Services
9.4%
Hospital & Health Care
6.1%
 
Internet
6.1%
Marketing and Advertising
6.3%
Marketing and Advertising
6.0%
 
Higher Education
3.0%
Financial Services
4.8%
Internet
5.4%
 
Other
55.3%
Other
48.2%
Other
61.5%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Looker
Internet
15.9%
Computer Software
15.4%
Information Technology and Services
9.4%
Marketing and Advertising
6.3%
Financial Services
4.8%
Other
48.2%
Tableau Desktop
Higher Education
10.7%
Information Technology and Services
10.3%
Hospital & Health Care
6.1%
Marketing and Advertising
6.0%
Internet
5.4%
Other
61.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Jeff B.
User in Retail

Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Information Technology and Services

It's so hard to find the login page!! Whenever I type in looker.com it takes me to the main site that's clearly aimed at prospects but there's nothing for current clients. There no tab that directs you there, helpful resources, etc.

Kimiko T.
User in Real Estate

Needs an updated UI and better data connection process

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User in Information Technology and Services

It's so hard to find the login page!! Whenever I type in looker.com it takes me to the main site that's clearly aimed at prospects but there's nothing for current clients. There no tab that directs you there, helpful resources, etc.

Tableau Desktop
Most Helpful Favorable Review
Jeff B.
User in Retail

Tableau enables users the ability build data visualizations in the matter of minutes without requiring technical report development knowledge. In my opinion, the top 5 best qualities: 1. Drag and drop functionality is easy for any user to...

Most Helpful Critical Review
Kimiko T.
User in Real Estate

Needs an updated UI and better data connection process

Screenshots

 
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Videos

 No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

No videos provided
Google Analytics
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Tableau Desktop
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
Tableau Desktop
No downloads provided
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