Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.
Compare Google Analytics, Looker, and Moz Pro

Pricing

 
Contact Vendor
Contact Vendor For Pricing
Standard
$99
/ month
 
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.6
8.5
Ease of Use
Ease of Use
7.6
8.0
8.6
Ease of Setup
Ease of Setup
7.8
7.9
9.0
Ease of Admin
Ease of Admin
8.1
8.5
9.0
Quality of Support
Quality of Support
7.3
9.2
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
9.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
8.5
Meets Requirements
Google Analytics
9.0
Looker
8.6
Moz Pro
8.5
Ease of Use
Google Analytics
7.6
Looker
8.0
Moz Pro
8.6
Ease of Setup
Google Analytics
7.8
Looker
7.9
Moz Pro
9.0
Ease of Admin
Google Analytics
8.1
Looker
8.5
Moz Pro
9.0
Quality of Support
Google Analytics
7.3
Looker
9.2
Moz Pro
8.7
Ease of Doing Business With
Google Analytics
8.2
Looker
9.2
Moz Pro
9.2
Product Direction (% positive)
Google Analytics
8.4
Looker
8.7
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.5%
15.7%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
70.4%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
14.0%
10.4%
Google Analytics
Small-Business
60.5%
Mid-Market
27.6%
Enterprise
11.9%
Looker
Small-Business
15.7%
Mid-Market
70.4%
Enterprise
14.0%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Internet
15.9%
Marketing and Advertising
29.7%
 
Information Technology and Services
6.8%
Computer Software
15.5%
Internet
12.8%
 
Computer Software
6.8%
Information Technology and Services
9.4%
Computer Software
12.8%
 
Internet
6.1%
Marketing and Advertising
6.5%
Information Technology and Services
7.8%
 
Higher Education
3.0%
Financial Services
4.8%
Retail
2.2%
 
Other
55.3%
Other
48.0%
Other
34.7%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.3%
Looker
Internet
15.9%
Computer Software
15.5%
Information Technology and Services
9.4%
Marketing and Advertising
6.5%
Financial Services
4.8%
Other
48.0%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Package/Freight Delivery

Sometimes can be a lack of flexibility in terms of metrics, and sometimes feels easier to code something in SQL and query directly from BigQuery as opposed to using front end

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User in Package/Freight Delivery

Sometimes can be a lack of flexibility in terms of metrics, and sometimes feels easier to code something in SQL and query directly from BigQuery as opposed to using front end

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
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Videos

 No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

No videos provided
Google Analytics
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Moz Pro
No videos provided

Downloads

 No downloads providedNo downloads provided
Google Analytics
No downloads provided
Moz Pro
No downloads provided
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