Compare Google Analytics vs Looker

See this
comparison of Google Analytics vs. Looker
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,859 reviews. Looker rates 4.4/5 stars with 354 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Contact Vendor
Contact Vendor For Pricing
 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
Looker
Contact Vendor
Contact Vendor For Pricing
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.6
Ease of Use
Ease of Use
7.7
8.0
Ease of Setup
Ease of Setup
7.8
7.8
Ease of Admin
Ease of Admin
8.1
8.5
Quality of Support
Quality of Support
7.4
9.2
Ease of Doing Business With
Ease of Doing Business With
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
8.7
Meets Requirements
Google Analytics
9.0
Looker
8.6
Ease of Use
Google Analytics
7.7
Looker
8.0
Ease of Setup
Google Analytics
7.8
Looker
7.8
Ease of Admin
Google Analytics
8.1
Looker
8.5
Quality of Support
Google Analytics
7.4
Looker
9.2
Ease of Doing Business With
Google Analytics
8.2
Looker
9.2
Product Direction (% positive)
Google Analytics
8.4
Looker
8.7

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
Looker
9.0
Engagement
Google Analytics
8.7
Looker
8.8
Entry and Exit Pages
Google Analytics
8.7
Looker
8.8
Standard Event Tracking
Google Analytics
8.5
Looker
8.6
Custom Event Tracking
Google Analytics
8.3
Looker
8.8
Retention
Google Analytics
8.3
Looker
8.7
Return
Google Analytics
8.4
Looker
8.8
Conversions
Google Analytics
8.5
Looker
9.0
Funnels
Google Analytics
8.1
Looker
8.8
Reporting
Real-Time Reporting
Google Analytics
8.7
Looker
8.5
Trending
Google Analytics
8.5
Looker
Not enough data available
Retroactive Reporting
Google Analytics
8.2
Looker
8.9
Segmentation
Google Analytics
8.4
Looker
8.8
Mobile Reporting
Google Analytics
8.5
Looker
8.2
Unification Across Devices
Google Analytics
8.2
Looker
8.8
Custom Reports and Dashboards
Google Analytics
8.5
Looker
9.0
Other
User Data
Google Analytics
8.4
Looker
9.1
Site Search Reporting
Google Analytics
8.5
Looker
8.8
Load Time Monitoring
Google Analytics
8.3
Looker
8.3
Campaign Tracking
Google Analytics
8.7
Looker
8.3
E-Commerce
Google Analytics
8.5
Looker
8.5
Promotional Messages
Google Analytics
8.0
Looker
8.2
Administration Alerts
Google Analytics
8.2
Looker
8.7
Administration
API / Integrations
Google Analytics
8.4
Looker
8.9
QA Testing
Google Analytics
8.1
Looker
8.3
Performance and Reliability
Google Analytics
8.9
Looker
8.6
User, Role, and Access Management
Google Analytics
8.9
Looker
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
15.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
70.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.8%
13.9%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%
Looker
Small-Business
15.6%
Mid-Market
70.5%
Enterprise
13.9%

Reviewers' Industry

 
Marketing and Advertising
21.9%
Internet
15.8%
 
Information Technology and Services
6.8%
Computer Software
15.5%
 
Computer Software
6.7%
Information Technology and Services
9.4%
 
Internet
6.0%
Marketing and Advertising
6.5%
 
Higher Education
2.9%
Financial Services
4.8%
 
Other
55.6%
Other
48.1%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.6%
Looker
Internet
15.8%
Computer Software
15.5%
Information Technology and Services
9.4%
Marketing and Advertising
6.5%
Financial Services
4.8%
Other
48.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Real Estate

SQL output is very confusing and makes me not always trust the data

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Looker
Most Helpful Favorable Review
Alan C.
Administrator in Staffing and Recruiting

So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...

Most Helpful Critical Review
G2 User in Real Estate

SQL output is very confusing and makes me not always trust the data

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Videos

 No videos provided

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Google Analytics
No videos provided
Looker

See the simple process of connecting your database to Looker and gaining insights to your data with Anika Kuesters Smith - Smith of Looker. With Looker's modeling language, LookML, your business logic is easily repeatable and reusable, allowing your analysts to better leverage the data and save time from writing SQL queries. Easily visualize your data sets and create dashboards, connecting your organization's teams to better collaborate and gain insight.

In this demo you'll learn about:

- Connecting your data to Looker
- Building out your data model
- Creating and sharing dashboards
- Generating and scheduling reports for various departments

Downloads

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