Compare Google Analytics and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website performance, with users praising its in-depth reporting tools that track metrics like page views and bounce rates. This level of detail helps users understand traffic sources and user behavior effectively.
- Users say that Looker stands out for its user-friendly interface and design, making it easy to create interactive dashboards quickly. Reviewers appreciate the ability to visualize key performance indicators clearly, which enhances their data analysis experience.
- According to verified reviews, Google Analytics has a significantly higher overall satisfaction score, reflecting its robust capabilities and reliability. Users highlight features like audience segmentation, which allows for detailed breakdowns of user demographics and behaviors.
- Reviewers mention that while Looker offers flexibility in customization and integration, some users find it less intuitive for specific analytics tasks compared to Google Analytics. This can lead to a steeper learning curve for those unfamiliar with its setup.
- Users report that Google Analytics provides a more seamless experience in managing dashboards, thanks to its refined user experience over time. This is particularly beneficial for small businesses looking to monitor their online presence effectively.
- G2 reviewers highlight that Looker’s strength lies in its ability to handle complex data sets and provide insights across various integrations, making it a solid choice for mid-market companies that require advanced analytics capabilities.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableLooker
No pricing availableFree Trial
Google Analytics
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
9.0
5,576
8.7
1,106
Ease of Use
7.8
5,611
8.3
1,111
Ease of Setup
8.0
2,816
8.2
589
Ease of Admin
8.3
2,628
8.3
432
Quality of Support
7.5
4,644
8.6
944
Has the product been a good partner in doing business?
8.4
2,406
8.9
410
Product Direction (% positive)
8.5
5,453
8.7
1,037
Features by Category
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
9.0
4053
8.8
240
8.8
4020
8.7
240
8.7
3943
8.4
226
8.6
3622
8.4
228
8.4
3398
8.4
217
8.4
3595
8.3
227
8.5
3644
8.4
221
8.6
3734
8.5
232
8.2
3312
8.3
224
Reporting
Feature Not Available
8.4
243
8.5
3548
Feature Not Available
8.2
3255
8.6
244
8.4
3505
8.5
247
8.5
3434
8.1
201
8.3
3114
8.4
207
8.5
3683
9.0
256
Other
8.5
3698
8.7
228
8.5
3496
8.6
211
8.3
3289
8.4
203
8.7
3459
8.7
217
8.5
2700
8.7
209
8.0
2424
8.2
181
8.2
2800
8.3
193
Agentic AI - Digital Analytics
7.8
83
7.6
16
8.0
85
7.9
16
7.7
85
7.9
17
8.4
90
8.0
17
Administration
8.5
2640
8.4
219
8.2
2332
8.4
196
8.9
3461
8.5
248
8.9
3565
8.6
242
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1123
Not enough data
8.6
1097
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.4
16
Not enough data
9.4
16
Not enough data
Data as a Service
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Tools
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Not enough data
Metrics
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Not enough data
Agentic AI - Content Analytics
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Looker are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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