Link copied to clipboard # Google Analytics vs Looker Comparison - What are their main differences? Share [ Export ](/compare/google-analytics/looker/export.csv) Google AnalyticsLooker[+ Add Product](#) Pricing **Google Analytics** No pricing available **Looker** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Google Analytics** 1 monthFaster Based on 1258 responses **Looker** 2 months Based on 29 responses Return on Investment **Google Analytics** 8 months2 months sooner Based on 920 responses **Looker** 10 months Based on 23 responses Perceived Cost **Google Analytics** $$$$$ **Looker** $$$$$ Average Discount **Google Analytics** 9% **Looker** 15%6% more ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") ![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Google Analytics** [ Insights (210) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558198&qs=pros-and-cons#reviews)[ Analytics (168) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1559967&qs=pros-and-cons#reviews)[ Learning Curve (106) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1558796&qs=pros-and-cons#reviews)[ Complexity (73) ](https://www.g2.com/products/google-analytics/reviews?filters%5Bsentiment_snippet%5D=1560089&qs=pros-and-cons#reviews) **Looker** [ Ease of Use (108) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[ Insights (64) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[ Learning Curve (52) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[ Learning Difficulty (38) ](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews) Integrations **Google Analytics** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_becef96b2dd755b1a2c1c8f6a5e2cb1c/al-query.jpg "Product Avatar Image") Al Query ](https://www.g2.com/products/al-query/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee30f5ed6da59fce0103c3bf455b3d1d/alpharank.png "Product Avatar Image") AlphaRank ](https://www.g2.com/products/alpharank/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c84c6bae4fe50f2afd182f37c02de8d/apartments-com.jpg "Product Avatar Image") Apartments.com ](https://www.g2.com/products/apartments-com/reviews)[ View all ](https://www.g2.com/products/google-analytics/integrations) **Looker** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust ](https://www.g2.com/products/adjust/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f68ae4d392fca9940f5ae2269d89a93c/cognizo.png "Product Avatar Image") Cognizo ](https://www.g2.com/products/cognizo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ View all ](https://www.g2.com/products/looker/integrations) Screenshots **Google Analytics** ![Google Analytics screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77112/expirable-direct-uploads_2F07358a62-8eb6-4f4a-871b-6529fd4fd586_2FAnalytics_Funnel.png) **Looker** ![Looker screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/8895/Looker_Graphical_Dashboard.png) **Ratings** from reviews Meets Requirements **Google Analytics** 9.0 9.05,714 **Looker** 8.7 8.71,136 Ease of Use **Google Analytics** 7.8 7.85,754 **Looker** 8.3 8.31,143 Ease of Setup **Google Analytics** 8.0 8.02,963 **Looker** 8.3 8.3619 Ease of Admin **Google Analytics** 8.3 8.32,653 **Looker** 8.3 8.3433 Quality of Support **Google Analytics** 7.5 7.54,765 **Looker** 8.6 8.6972 Has the product been a good partner in doing business? **Google Analytics** 8.3 8.32,431 **Looker** 8.9 8.9412 Product Direction (% positive) **Google Analytics** 8.5 8.55,568 **Looker** 8.7 8.71,063 **Features** ratings from reviews Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.4 4,758 8.4 324 Metrics Engagement 8.8(won by 0.1) 4064 8.7 238 Entry and Exit Pages 8.7(won by 0.3) 3961 8.4 224 Standard Event Tracking 8.6(won by 0.3) 3640 8.3 226 Custom Event Tracking 8.4(tied score) 3418 8.4(tied score) 215 Retention 8.4(won by 0.1) 3602 8.3 224 Return 8.5(won by 0.1) 3646 8.4 219 Conversions 8.6(won by 0.1) 3776 8.5 230 Funnels 8.2 3326 8.3(won by 0.1) 223 Sessions - Digital Analytics 9.0(won by 0.2) 4125 8.8 238 Reporting Retroactive Reporting 8.2 3262 8.6(won by 0.4) 242 Segmentation 8.4 3525 8.5(won by 0.1) 245 Mobile Reporting 8.5(won by 0.4) 3433 8.1 199 Unification Across Devices 8.3 3110 8.4(won by 0.1) 205 Custom Reports and Dashboards 8.5 3737 9.0(won by 0.5) 254 (There is a greater than 0.5 difference between this product's rating and its competitors) Trending 8.5(won by default) 3568 Feature Not Available Real-Time Reporting Feature Not Available 8.4(won by default) 242 Other User Data 8.5 3732 8.7(won by 0.2) 226 Site Search Reporting 8.5 3495 8.6(won by 0.1) 209 Load Time Monitoring 8.3 3284 8.4(won by 0.1) 201 Campaign Tracking 8.7(tied score) 3523 8.7(tied score) 215 E-Commerce 8.5 2701 8.7(won by 0.2) 207 Promotional Messages 8.0 2418 8.2(won by 0.2) 179 Administration Alerts 8.2 2798 8.3(won by 0.1) 191 Agentic AI - Digital Analytics Autonomous Task Execution 7.7(won by 0.3) 82 7.4 15 Cross-system Integration 8.2(won by 0.4) 91 7.8 15 Proactive Assistance 7.9(won by 0.1) 91 7.8 16 Decision Making 8.4(won by 0.5) 93 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 16 Administration API / Integrations 8.5(won by 0.1) 2681 8.4 218 QA Testing 8.2 2334 8.3(won by 0.1) 193 Performance and Reliability 8.9(won by 0.4) 3489 8.5 245 User, Role, and Access Management 8.9(won by 0.3) 3566 8.6 239 Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);) Not enough data 8.3 791 Reports Dashboards Not enough data 8.7(won by default) 681 | Verified Reports Interface Not enough data 8.6(won by default) 684 | Verified Steps to Answer Not enough data 8.2(won by default) 620 | Verified Graphs and Charts Not enough data 8.2(won by default) 677 | Verified Score Cards Not enough data 8.3(won by default) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields Not enough data 8.4(won by default) 627 | Verified Data Column Filtering Not enough data 8.6(won by default) 648 | Verified Data Discovery Not enough data 8.5(won by default) 621 | Verified Search Not enough data 8.1(won by default) 618 | Verified Automodeling Not enough data 7.7(won by default) 502 | Verified Collaboration / Workflow Not enough data 8.4(won by default) 596 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics Not enough data 7.6(won by default) 429 | Verified Data Visualization Not enough data 8.4(won by default) 648 | Verified Big Data Services Not enough data 8.0(won by default) 518 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Integration APIs Not enough data 8.1(won by default) 331 | Verified Data Transformation Not enough data 8.3(won by default) 387 | Verified Data Modeling Not enough data 8.3(won by default) 407 | Verified WYSIWYG Report Design Not enough data 8.0(won by default) 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Platform Mobile User Support Not enough data Not enough data Customization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Internationalization Not enough data Not enough data Sandbox / Test Environments Not enough data Not enough data Performance and Reliability Not enough data Not enough data Breadth of Partner Applications Not enough data Not enough data Mobile Access Not enough data Not enough data Metadata Management Not enough data Not enough data Additional Functionality Customizable Branding Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data AI Copilot Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Strategic Planning Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Trend Analysis Not enough data Not enough data Text Analysis Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Data Synchronization Not enough data Not enough data Widgets Not enough data Not enough data Benchmarking Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Trend/Problem Indicators Not enough data Not enough data Customizable Templates Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Data Import/Export Not enough data Not enough data Profitability Analysis Not enough data Not enough data OLAP Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Search/Filter Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Connectors Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Key Performance Indicators Not enough data Not enough data Dashboard Creation Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Data Mining Not enough data Not enough data Forecasting Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.2 754 Reports Dashboards Not enough data 8.7(won by default) 681 | Verified Reports Interface Not enough data 8.6(won by default) 684 | Verified Steps to Answer Not enough data 8.2(won by default) 620 | Verified Graphs and Charts Not enough data 8.2(won by default) 677 | Verified Score Cards Not enough data 8.3(won by default) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.0(won by default) 100 AI Text Summarization Not enough data 7.1(won by default) 100 Generative AI Not enough data Not enough data Reports Reports Interface Not enough data 8.5(won by default) 113 Share Reports Not enough data 8.5(won by default) 110 Steps to Answer Not enough data 8.1(won by default) 104 Visualization Graphs and Charts Not enough data 8.5(won by default) 117 Score Cards Not enough data 8.5(won by default) 113 Dashboards Not enough data 8.7(won by default) 118 Formats Not enough data 8.3(won by default) 110 Mobile Dashboards Not enough data Not enough data Public Dashboards Not enough data Not enough data Private Dashboards Not enough data Not enough data Data Updates Historical Snapshots Not enough data 8.1(won by default) 107 Real-Time Updating Not enough data 8.3(won by default) 108 Collaboration Sharing Not enough data 8.4(won by default) 109 Co-Editing Not enough data 8.0(won by default) 106 Devices Not enough data 8.0(won by default) 103 Data Updates Historical Snapshots Not enough data 7.8(won by default) 137 Real-Time Updating Not enough data 8.0(won by default) 144 Scheduled/Automated Reports Not enough data 8.5(won by default) 146 Customizable Reports Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Additional Functionality KPI Monitoring Not enough data Not enough data Secure Data Storage Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Visualization Not enough data Not enough data Single Sign On Not enough data Not enough data Natural Language Search Not enough data Not enough data Search/Filter Not enough data Not enough data Alerts/Notifications Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Widgets Not enough data Not enough data Performance Metrics Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Activity Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Data Aggregation Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Templates Not enough data Not enough data Data Synchronization Not enough data Not enough data API Not enough data Not enough data Forecasting Not enough data Not enough data Interactive Elements Not enough data Not enough data Single Page View Not enough data Not enough data Data Import/Export Not enough data Not enough data Drag & Drop Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Trend Analysis Not enough data Not enough data Workflow Management Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Functions/Calculations Not enough data Not enough data Historical Reporting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Visual Discovery Not enough data Not enough data Real-Time Updates Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Relational Display Not enough data Not enough data Visual Analytics Not enough data Not enough data OLAP Not enough data Not enough data Ad hoc Query Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);) Not enough data 7.9 813 Reports Dashboards Not enough data 8.7(won by default) 681 | Verified Reports Interface Not enough data 8.6(won by default) 684 | Verified Steps to Answer Not enough data 8.2(won by default) 620 | Verified Graphs and Charts Not enough data 8.2(won by default) 677 | Verified Score Cards Not enough data 8.3(won by default) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Data Preparation Connectors Not enough data 8.3(won by default) 295 | Verified Data Governance Not enough data 8.3(won by default) 264 | Verified Data Modeling and Blending Data Querying Not enough data 8.5(won by default) 312 | Verified Data Filtering Not enough data 8.7(won by default) 333 | Verified Data Blending Not enough data 8.4(won by default) 308 | Verified Data Capture and Transfer Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.1(won by default) 87 AI Text Summarization Not enough data 7.1(won by default) 85 Generative AI Not enough data Not enough data Agentic AI - Analytics Platforms Autonomous Task Execution Not enough data 7.3(won by default) 40 Multi-step Planning Not enough data 7.4(won by default) 38 Cross-system Integration Not enough data 7.3(won by default) 40 Adaptive Learning Not enough data 7.2(won by default) 41 Natural Language Interaction Not enough data 7.4(won by default) 40 Proactive Assistance Not enough data 7.4(won by default) 38 Decision Making Not enough data 7.8(won by default) 39 Third-Party Integrations Not enough data Not enough data Deployment & Integration - Analytics Platforms No-code Dashboard Builder Not enough data 8.2(won by default) 40 Report Scheduling and Automation Not enough data 8.4(won by default) 44 Embedded Analytics and White-labeling Not enough data 7.8(won by default) 36 Data Source Connectivity Not enough data 8.4(won by default) 50 Multiple Data Sources Not enough data Not enough data Query Builder Not enough data Not enough data Self Service Calculated Fields Not enough data 8.4(won by default) 627 | Verified Data Column Filtering Not enough data 8.6(won by default) 648 | Verified Data Discovery Not enough data 8.5(won by default) 621 | Verified Search Not enough data 8.1(won by default) 618 | Verified Automodeling Not enough data 7.7(won by default) 502 | Verified Collaboration / Workflow Not enough data 8.4(won by default) 596 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Advanced Analytics Predictive Analytics Not enough data 7.6(won by default) 429 | Verified Data Visualization Not enough data 8.4(won by default) 648 | Verified Big Data Services Not enough data 8.0(won by default) 518 | Verified Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Performance & Scalability - Analytics Platforms Large data handling and Query Speed Not enough data 7.1(won by default) 58 Concurrent User Support Not enough data 8.1(won by default) 36 Database Support Not enough data Not enough data Advanced Analytics & Modeling - Analytics Platforms Data Modeling and Governance Not enough data 8.1(won by default) 47 Built-in Predictive and Statistical Models Not enough data 7.5(won by default) 35 Notebook and Script Integration Not enough data 7.2(won by default) 34 Agentic AI Capabilities - Analytics Platforms Auto-generated Insights and Narratives Not enough data 7.3(won by default) 35 Natural Language Queries Not enough data 7.6(won by default) 36 AI Agents for Analytical Follow-ups Not enough data 7.4(won by default) 34 Proactive KPI Monitoring and Alerts Not enough data 7.6(won by default) 34 Personalized Intelligence - Analytics Platforms Behavioral Learning for Contextual Query Refinement Not enough data 7.6(won by default) 34 Role-based Insight Personalization Not enough data 7.4(won by default) 36 Conversational and Prompt-based Analytics Not enough data 7.5(won by default) 34 Ad hoc Query Not enough data Not enough data Visual Analytics Not enough data Not enough data Building Reports Integration APIs Not enough data 8.1(won by default) 331 | Verified Data Transformation Not enough data 8.3(won by default) 387 | Verified Data Modeling Not enough data 8.3(won by default) 407 | Verified WYSIWYG Report Design Not enough data 8.0(won by default) 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Drag & Drop Not enough data Not enough data Secure Data Storage Not enough data Not enough data Data Import/Export Not enough data Not enough data Customizable Branding Not enough data Not enough data Dashboard Creation Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Metadata Management Not enough data Not enough data Forecasting Not enough data Not enough data Data Storage Management Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Data Migration Not enough data Not enough data AI Copilot Not enough data Not enough data Self Service Data Preparation Not enough data Not enough data Search/Filter Not enough data Not enough data Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Sentiment Analysis Not enough data Not enough data User Management Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Charting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Performance Metrics Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Data Extraction Not enough data Not enough data Widgets Not enough data Not enough data Storytelling Not enough data Not enough data Trend Analysis Not enough data Not enough data Collaboration Tools Not enough data Not enough data Financing Management Not enough data Not enough data Self-service Analytics Not enough data Not enough data KPI Monitoring Not enough data Not enough data Dashboard Not enough data Not enough data API Not enough data Not enough data Data Integration Not enough data Not enough data Scorecards Not enough data Not enough data Data Management Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Data Connectors Not enough data Not enough data Data Visualization Not enough data Not enough data Profitability Analysis Not enough data Not enough data Project Tracking Not enough data Not enough data Strategic Planning Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Predictive Analytics Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Templates Not enough data Not enough data Mobile Access Not enough data Not enough data Customizable Templates Not enough data Not enough data Workflow Management Not enough data Not enough data Financial Reporting Not enough data Not enough data Audit Management Not enough data Not enough data OLAP Not enough data Not enough data Single Sign On Not enough data Not enough data Data Synchronization Not enough data Not enough data Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);) Not enough data 8.4 782 Reports Dashboards Not enough data 8.7(won by default) 681 | Verified Reports Interface Not enough data 8.6(won by default) 684 | Verified Steps to Answer Not enough data 8.2(won by default) 620 | Verified Graphs and Charts Not enough data 8.2(won by default) 677 | Verified Score Cards Not enough data 8.3(won by default) 529 | Verified Customizable Reports Not enough data Not enough data Marketing Reports Not enough data Not enough data Sales Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Interactive Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Dashboard Not enough data Not enough data Self Service Calculated Fields Not enough data 8.4(won by default) 627 | Verified Data Column Filtering Not enough data 8.6(won by default) 648 | Verified Data Discovery Not enough data 8.5(won by default) 621 | Verified Search Not enough data 8.1(won by default) 618 | Verified Automodeling Not enough data 7.7(won by default) 502 | Verified Collaboration / Workflow Not enough data 8.4(won by default) 596 | Verified Natural Language Search Not enough data Not enough data Visual Discovery Not enough data Not enough data Data Blending Not enough data Not enough data Data Blending Not enough data Not enough data Building Reports Integration APIs Not enough data 8.1(won by default) 331 | Verified Data Transformation Not enough data 8.3(won by default) 387 | Verified Data Modeling Not enough data 8.3(won by default) 407 | Verified WYSIWYG Report Design Not enough data 8.0(won by default) 358 | Verified Real-Time Data Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Mobile Reporting Not enough data Not enough data Data Mapping Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Customizable Branding Not enough data Not enough data Charting Not enough data Not enough data Customization Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Ad hoc Query Not enough data Not enough data Data Extraction Not enough data Not enough data Data Synchronization Not enough data Not enough data Application Development Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Geographic Maps Not enough data Not enough data Widgets Not enough data Not enough data SSL Security Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Self-service Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Integration into Third Party Applications Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Visual Workflow Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Single Sign On Not enough data Not enough data Trend Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Data Connectors Not enough data Not enough data Benchmarking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Streaming Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Drag & Drop Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Exchange Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 9.2 17 Not enough data Exchange Functions Data Transmission 9.3(won by default) 15 Not enough data Data Normalization 9.3(won by default) 15 Not enough data Data as a Service Market Data Acquisition 9.3(won by default) 15 Not enough data Industry Data Acquisition 9.1(won by default) 15 Not enough data Source Data Acquisition 9.5(won by default) 14 Not enough data Targeted Data Acquisition 9.2(won by default) 14 Not enough data Management Source and Destination Selection 9.3(won by default) 14 Not enough data Solution Integration 9.3(won by default) 14 Not enough data Reporting and Visualization 8.9(won by default) 14 Not enough data Data Governance 9.2(won by default) 14 Not enough data Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.8 1,366 Not enough data User Identification Demographics 8.9(won by default) 1175 Not enough data User Segmentation 8.8(won by default) 1131 Not enough data Geolocation 9.1(won by default) 1147 Not enough data Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 8.6(won by default) 1016 Not enough data Real-Time Insights 8.9(won by default) 1162 Not enough data Attribution 8.5(won by default) 1066 Not enough data Activity Dashboard 8.9(won by default) 1176 Not enough data User Path Tracking 8.7(won by default) 1120 Not enough data User Activity History 8.6(won by default) 1093 Not enough data Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 8.8(won by default) 233 Not enough data Exit Tracking 8.7(won by default) 229 Not enough data Retention 8.8(won by default) 222 Not enough data Return 8.6(won by default) 232 Not enough data Conversions 8.8(won by default) 235 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.2 312 Marketing Operations ROI Tracking Not enough data 8.6(won by default) 221 | Verified Data Collection Not enough data 8.7(won by default) 242 | Verified Customer Insights Not enough data 8.5(won by default) 229 | Verified Multi-User Access Not enough data 8.9(won by default) 244 | Verified Spend Management Not enough data 8.4(won by default) 130 White Label Not enough data Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 6.8(won by default) 14 Cross-system Integration Not enough data 7.5(won by default) 14 Proactive Assistance Not enough data 7.3(won by default) 14 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.6(won by default) 231 | Verified Reports and Dashboards Not enough data 8.8(won by default) 260 | Verified Campaign Stickiness Not enough data 8.5(won by default) 212 | Verified Multichannel Tracking Not enough data 8.5(won by default) 213 | Verified Brand Optimization Not enough data 8.4(won by default) 199 | Verified Predictive Analytics Not enough data 7.9(won by default) 120 | Verified Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.4 1,732 Not enough data Tools Contact Collection 8.3(won by default) 1119 Not enough data Audience Insights 8.9(won by default) 1495 Not enough data Social Sharing 8.3(won by default) 1252 Not enough data Metrics Entry and Exit Pages 8.9(won by default) 1462 Not enough data Sessions 8.9(won by default) 1501 Not enough data Engagement 8.9(won by default) 1498 Not enough data Return 8.7(won by default) 1413 Not enough data Conversions 8.7(won by default) 1429 Not enough data Search Rank 8.4(won by default) 1364 Not enough data Agentic AI - Content Analytics Autonomous Task Execution 7.7(won by default) 38 Not enough data Cross-system Integration 8.2(won by default) 38 Not enough data Adaptive Learning 7.7(won by default) 38 Not enough data Proactive Assistance 7.8(won by default) 38 Not enough data Decision Making 7.9(won by default) 40 Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.7 268 Not enough data Metrics Engagement 8.8(won by default) 233 Not enough data Exit Tracking 8.7(won by default) 229 Not enough data Retention 8.8(won by default) 222 Not enough data Return 8.6(won by default) 232 Not enough data Conversions 8.8(won by default) 235 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Show 1 feature category with incomplete data Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Content Creation Content Creation Tools Not enough data Not enough data Content Management Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Content Curation Not enough data Not enough data Buyer Personas Not enough data Not enough data Optimization ROI Reporting Not enough data Not enough data SEO Not enough data Not enough data A/B Testing Not enough data Not enough data Dashboards & Reporting Not enough data Not enough data Audience Targeting Not enough data Not enough data Logistics Approval Process Control Not enough data Not enough data Customizable Templated Workflows Not enough data Not enough data Internal Communication Not enough data Not enough data Version Control Not enough data Not enough data Editing and Approval Tools Not enough data Not enough data Distribution Features Not enough data Not enough data Social Media Integration Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Additional Functionality Alerts/Notifications Not enough data Not enough data Publish Scheduling Not enough data Not enough data Email Marketing Not enough data Not enough data Content Library Not enough data Not enough data Conversion Tracking Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data Social Promotion Not enough data Not enough data Data Visualization Not enough data Not enough data Editorial Calendar Not enough data Not enough data Drag & Drop Not enough data Not enough data Campaign Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Engagement Tracking Not enough data Not enough data Customizable Templates Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Branding Not enough data Not enough data Categorization/Grouping Not enough data Not enough data Data Import/Export Not enough data Not enough data Filtering Not enough data Not enough data Activity Tracking Not enough data Not enough data Social Media Monitoring Not enough data Not enough data User Insights Reviewers' Company Size [![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews) Google Analytics Small-Business(50 or fewer emp.) 60.1% Mid-Market(51-1000 emp.) 28.3% Enterprise(\> 1000 emp.) 11.7% [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Small-Business(50 or fewer emp.) 19.4% Mid-Market(51-1000 emp.) 60.4% Enterprise(\> 1000 emp.) 20.1% Small-Business (50 or fewer emp.) 60.1% 19.4% Mid-Market (51-1000 emp.) 28.3% 60.4% Enterprise (\> 1000 emp.) 11.7% 20.1% Reviewers' Industry [![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")](https://www.g2.com/products/google-analytics/reviews) Google Analytics Marketing and Advertising 21.4% Information Technology and Services 7.9% Computer Software 6.8% Internet 4.4% Retail 2.8% Other 56.7% [![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews) Looker Computer Software 11.6% Information Technology and Services 11.2% Marketing and Advertising 8.4% Financial Services 7.4% Internet 6.0% Other 55.5% FAQs ## Google Analytics vs Looker FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Google Analytics vs Looker? Google Analytics and Looker differ most clearly in their approach to data modeling and reporting, with Google Analytics excelling in website and user behavior analytics and Looker providing centralized, real-time business intelligence through its LookML data modeling layer. | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | [Looker](https://www.g2.com/products/looker/reviews) | | --- | --- | | 4.5/5 (6862 reviews) | 4.4/5 (1656 reviews) | | Small-Business | Mid-Market | | 8.0 | 8.3 | | 7.5 | 8.6 | | Real-time data and website performance insights | Centralized data modeling and real-time dashboards | ### How do the pricing models of Google Analytics and Looker compare? Google Analytics is considered the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Google Analytics:** Reviewers consistently highlight its free offering and strong value for startups and small agencies, noting that the free version provides powerful insights without upfront investment. - **Looker:** Reviewers describe Looker as an enterprise-grade tool with higher costs, mentioning that pricing can be expensive for smaller organizations and that the cost reflects its advanced capabilities and centralized data modeling. - **Switching reasons:** In recent reviews, buyers cite Google Analytics' free tier and ease of access as key reasons for choosing it over paid alternatives, while Looker is chosen for its advanced modeling and reporting despite higher costs. ### What are the best alternatives to Google Analytics and Looker? The top 3 alternatives to Google Analytics and Looker are Mode, Chartbeat, and Semrush. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5 (6862 reviews) | Small-Business | Free version offers strong value for startups and agencies | Real-time data and website performance insights | | [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | Enterprise-grade tool with higher cost, advanced modeling | Centralized data modeling and real-time dashboards | | [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | Flexible analytics and collaboration features | | [Chartbeat](https://www.g2.com/products/chartbeat/reviews) | 4.4/5 (69 reviews) | Mid-Market | — | Real-time content analytics for publishers | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Comprehensive SEO and digital marketing analytics | ### Which Digital Analytics features should I prioritize when comparing Google Analytics and Looker? Buyers should prioritize dashboards, real-time reporting, integrations, data modeling, and ease of setup when comparing Google Analytics and Looker. - **Dashboards:** Both products are highly rated for dashboards, with Looker reviewers frequently citing interactive and customizable dashboards as a core strength. - **Real-time reporting:** Looker offers real-time reporting as a distinct feature, while Google Analytics is praised for real-time data and live user tracking in recent reviews. - **Integrations:** Google Analytics is frequently mentioned for integrations with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14); Looker is cited for integrations with Google Analytics (24), Slack (20), and Adjust (18). - **Data modeling:** Looker’s LookML data modeling is a headline differentiator, enabling centralized metric definitions and consistent reporting across teams. - **Ease of setup:** Both products score highly (Google Analytics 8.0, Looker 8.3), but reviewers note a learning curve for advanced features in both platforms. ### What are the pros and cons of Google Analytics vs Looker? Google Analytics’ headline strength is its free, robust website analytics and integrations, while Looker’s is its centralized data modeling and real-time dashboards. - **Google Analytics strengths:** Free for most users, real-time data, deep website and user behavior analytics, strong integrations with Google Ads and other marketing tools, customizable reports, and high value for small businesses and agencies. - **Google Analytics trade-offs:** Steep learning curve for GA4, complex UI for new users, limited advanced tracking for enterprise, and support for free users is limited. - **Looker strengths:** Centralized data modeling with LookML, real-time dashboards, easy sharing and embedding, strong integration with cloud data warehouses, and automation of reporting workflows. - **Looker trade-offs:** Higher cost for smaller organizations, learning curve for LookML and advanced features, limited visualization customization compared to some BI tools, and performance can slow with large or complex datasets. ### Is Google Analytics or Looker better for small businesses? Google Analytics is the better fit for small businesses, as reflected by its largest reviewer segment and strong small-business sentiment. - **Google Analytics:** Small-Business is the largest reviewer segment, with reviewers consistently praising its free tier, ease of use for startups, and value for agencies managing multiple clients. - **Looker:** Mid-Market is the largest reviewer segment, and reviewers note that Looker is more suited for organizations with dedicated data teams and larger-scale reporting needs. ### Which Digital Analytics platform has better integrations? Google Analytics is favored for integrations, with more reviewer-cited integrations and higher all-time mention counts. - **Google Analytics:** Integrates with Google Ads (173 all-time mentions), Facebook (88), and Firebase (14), with reviewers highlighting the value of connecting marketing and analytics tools. - **Looker:** Integrates with Google Analytics (24), Slack (20), and Adjust (18), with reviewers noting its ability to connect with cloud data warehouses and business tools. ### How do Google Analytics and Looker compare on customer support? Looker scores materially higher on Quality of Support, with a 1.1-point advantage over Google Analytics (8.6 vs 7.5). - **Google Analytics:** Reviewers describe support as limited for free users, with most relying on documentation and community forums for troubleshooting. - **Looker:** Reviewers consistently praise Looker’s support, citing responsive assistance, helpful onboarding resources, and strong documentation for both technical and non-technical users. ### Which is easier to implement, Google Analytics or Looker? Looker and Google Analytics are rated at parity on Ease of Setup, with scores of 8.3 and 8.0 respectively, indicating both are considered easy to implement by reviewers. - **Google Analytics:** Reviewers frequently mention that initial setup is straightforward, especially for standard website tracking, but note a learning curve for advanced features and GA4 configuration. - **Looker:** Reviewers highlight that setup is easy for basic dashboards and integrations, but advanced data modeling and LookML configuration require technical expertise and can extend the onboarding process. ### Which product has better Dashboards? Both Google Analytics and Looker are highly rated for dashboards, with Looker reviewers emphasizing interactive and customizable dashboard experiences. - **Google Analytics:** Reviewers praise customizable dashboards and real-time tracking, with a Meets Requirements score of 9.0 and Ease of Use score of 7.8. - **Looker:** Reviewers highlight interactive dashboards, real-time updates, and easy sharing, with a Meets Requirements score of 8.7 and Ease of Use score of 8.3. Alternatives **Google Analytics Alternatives** ![Chartbeat](https://images.g2crowd.com/uploads/product/hd_favicon/656868fad28cc509b5ab209b27ebf5f1/chartbeat.svg "Chartbeat") [ Chartbeat ](/products/chartbeat/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics") [ Amplitude ](/products/amplitude-analytics/reviews) ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo") [ Pendo ](/products/pendo-io-pendo/reviews) **Looker Alternatives** ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode") [ Mode ](/products/mode-mode/reviews) ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/4addbaa38068707b69040d20adb0fbc5/domo.svg "Domo") [ Domo ](/products/domo/reviews) ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense") [ Sisense ](/products/sisense/reviews) ![Spotfire Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d4e0e320d2c90324c1d66baebd1e456e/spotfire-analytics.svg "Spotfire Analytics") [ Spotfire Analytics ](/products/spotfire-analytics/reviews)