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Compare Google Analytics, LeadLander, HubSpot, and Marketo

Pricing

 
Marketing Hub Free
$0
Marketo Solution Bundles
Contact Us
 
Marketing Hub Starter
$50
/month
 
Marketing Hub Professional
$800
/month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
LeadLander
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
7.3
8.5
8.2
Ease of Use
Ease of Use
7.6
8.1
8.5
7.1
Ease of Setup
Ease of Setup
7.8
9.2
8.0
6.4
Ease of Admin
Ease of Admin
8.1
9.5
8.5
7.6
Quality of Support
Quality of Support
7.3
8.2
8.7
7.2
Ease of Doing Business With
Ease of Doing Business With
8.2
9.3
8.7
7.6
Product Direction (% positive)
Product Direction (% positive)
8.4
6.1
8.6
7.9
Meets Requirements
Google Analytics
9.0
LeadLander
7.3
HubSpot
8.5
Marketo
8.2
Ease of Use
Google Analytics
7.6
LeadLander
8.1
HubSpot
8.5
Marketo
7.1
Ease of Setup
Google Analytics
7.8
LeadLander
9.2
HubSpot
8.0
Marketo
6.4
Ease of Admin
Google Analytics
8.1
LeadLander
9.5
HubSpot
8.5
Marketo
7.6
Quality of Support
Google Analytics
7.3
LeadLander
8.2
HubSpot
8.7
Marketo
7.2
Ease of Doing Business With
Google Analytics
8.2
LeadLander
9.3
HubSpot
8.7
Marketo
7.6
Product Direction (% positive)
Google Analytics
8.4
LeadLander
6.1
HubSpot
8.6
Marketo
7.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
45.5%
55.9%
17.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
45.5%
38.0%
58.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.8%
9.1%
6.1%
24.3%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%
LeadLander
Small-Business
45.5%
Mid-Market
45.5%
Enterprise
9.1%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%
Marketo
Small-Business
17.1%
Mid-Market
58.7%
Enterprise
24.3%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Computer Software
44.0%
Marketing and Advertising
19.3%
Computer Software
28.3%
 
Computer Software
6.8%
Information Technology and Services
16.0%
Computer Software
14.8%
Information Technology and Services
12.0%
 
Information Technology and Services
6.8%
Marketing and Advertising
12.0%
Information Technology and Services
9.8%
Marketing and Advertising
11.9%
 
Internet
6.1%
Financial Services
8.0%
Internet
6.1%
Internet
7.2%
 
Higher Education
3.0%
Accounting
8.0%
Financial Services
2.7%
Financial Services
4.6%
 
Other
55.2%
Other
12.0%
Other
47.3%
Other
36.0%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
LeadLander
Computer Software
44.0%
Information Technology and Services
16.0%
Marketing and Advertising
12.0%
Financial Services
8.0%
Accounting
8.0%
Other
12.0%
HubSpot
Marketing and Advertising
19.3%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%
Marketo
Computer Software
28.3%
Information Technology and Services
12.0%
Marketing and Advertising
11.9%
Internet
7.2%
Financial Services
4.6%
Other
36.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

LeadLander
Most Helpful Favorable Review
Mark H.
Administrator in Computer Software

When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve...

Most Helpful Critical Review
Laralyn E.
User in Computer Software

It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a...

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Screenshots

 
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Videos

 No videos providedNo videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Google Analytics
No videos provided
LeadLander
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

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