# Google Analytics, Kissmetrics vs Amplitude Analytics Comparison

| | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 6,829 | 168 | 2,884 | 
| **Largest Market Segment** | Small-Business (59.9% of reviews) | Small-Business (55.6% of reviews) | Mid-Market (46.9% of reviews) | 
| **Entry Level Price** | No pricing available | $299.00 Per Month | Free | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (210 reviews)
- Analytics (168 reviews)

Cons:
- Learning Curve (106 reviews)
- Complexity (73 reviews)

### Kissmetrics

**Not enough data**

### Amplitude Analytics

Pros:
- Insights (336 reviews)
- Ease of Use (315 reviews)

Cons:
- Learning Curve (139 reviews)
- Steep Learning Curve (138 reviews)

---
## Ratings Comparison
| Rating | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (5671 reviews) | 7.9 (154 reviews) | 8.5 (2125 reviews) | 
  | **Ease of Use** | 7.8 (5709 reviews) | 7.4 (155 reviews) | 8.3 (2143 reviews) | 
  | **Ease of Setup** | 8.0 (2916 reviews) | 6.7 (62 reviews) | 8.0 (971 reviews) | 
  | **Ease of Admin** | 8.3 (2631 reviews) | 7.8 (67 reviews) | 8.4 (642 reviews) | 
  | **Quality of Support** | 7.5 (4726 reviews) | 8.3 (135 reviews) | 8.4 (1628 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2409 reviews) | 8.4 (68 reviews) | 8.7 (612 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5529 reviews) | 7.8 (155 reviews) | 8.6 (1945 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Kissmetrics

#### Entry-Level Pricing

Plan: Silver

Price: $299.00 Per Month

Description: Best for smaller businesses - up to 10,000 monthly tracked users

Key Features:
- Analyze Reports:  Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4714 |
| **Kissmetrics** | 8.0/10 | 132 |
| **Amplitude Analytics** | 8.1/10 | 1022 |

#### Metrics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4101 reviews) | 8.3 (102 reviews) | 8.5 (697 reviews) | 
| **Engagement** | 8.8 (4051 reviews) | 8.1 (102 reviews) | 8.5 (688 reviews) | 
| **Entry and Exit Pages** | 8.7 (3959 reviews) | 7.7 (94 reviews) | 7.9 (640 reviews) | 
| **Standard Event Tracking** | 8.6 (3635 reviews) | 8.7 (111 reviews) | 8.8 (721 reviews) | 
| **Custom Event Tracking** | 8.4 (3413 reviews) | 8.6 (111 reviews) | 8.8 (723 reviews) | 
| **Retention** | 8.4 (3604 reviews) | 8.0 (93 reviews) | 8.2 (667 reviews) | 
| **Return** | 8.5 (3647 reviews) | 7.7 (96 reviews) ✓ Verified | 8.1 (627 reviews) | 
| **Conversions** | 8.6 (3762 reviews) | 8.7 (109 reviews) | 8.9 (699 reviews) | 
| **Funnels** | 8.2 (3325 reviews) | 8.4 (109 reviews) | 8.9 (719 reviews) | 

#### Reporting

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.0 (108 reviews) | 8.5 (670 reviews) | 
| **Trending** | 8.5 (3561 reviews) | 7.6 (90 reviews) | 8.3 (614 reviews) | 
| **Retroactive Reporting** | 8.2 (3262 reviews) | 8.0 (63 reviews) | 8.1 (580 reviews) | 
| **Segmentation** | 8.4 (3521 reviews) | 8.1 (100 reviews) | 8.6 (687 reviews) | 
| **Mobile Reporting** | 8.5 (3435 reviews) | 7.1 (57 reviews) | 8.2 (565 reviews) | 
| **Unification Across Devices** | 8.3 (3112 reviews) | 8.0 (66 reviews) | 8.2 (574 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3716 reviews) | 8.1 (107 reviews) | 8.6 (698 reviews) | 

#### Other

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **User Data** | 8.5 (3724 reviews) | 8.3 (105 reviews) | 8.5 (666 reviews) | 
| **Site Search Reporting** | 8.5 (3496 reviews) | 7.6 (58 reviews) | 7.7 (489 reviews) | 
| **Load Time Monitoring** | 8.3 (3285 reviews) | Feature Not Available | 7.6 (447 reviews) | 
| **Campaign Tracking** | 8.7 (3502 reviews) | 8.2 (91 reviews) | 7.8 (536 reviews) | 
| **E-Commerce** | 8.5 (2704 reviews) | 7.9 (61 reviews) | 7.8 (430 reviews) | 
| **Promotional Messages** | 8.0 (2420 reviews) | 7.4 (39 reviews) | 7.3 (391 reviews) | 
| **Administration Alerts** | 8.2 (2799 reviews) | Feature Not Available | 7.6 (402 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (83 reviews) | Not enough data | 6.7 (54 reviews) | 
| **Cross-system Integration** | 8.1 (88 reviews) | Not enough data | 7.1 (56 reviews) | 
| **Proactive Assistance** | 7.8 (89 reviews) | Not enough data | 6.8 (57 reviews) | 
| **Decision Making** | 8.4 (94 reviews) | Not enough data | 7.6 (56 reviews) | 

#### Administration

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.5 (2671 reviews) | 7.8 (88 reviews) | 8.1 (601 reviews) | 
| **QA Testing** | 8.2 (2333 reviews) | 7.6 (57 reviews) | 8.0 (539 reviews) | 
| **Performance and Reliability** | 8.9 (3483 reviews) | 8.1 (98 reviews) | 8.5 (705 reviews) | 
| **User, Role, and Access Management** | 8.9 (3567 reviews) | 8.7 (98 reviews) | 8.5 (725 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1365 |
| **Kissmetrics** | 9.2/10 | 5 |
| **Amplitude Analytics** | 8.4/10 | 899 |

#### User Identification

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Demographics** | 8.9 (1176 reviews) | 9.0 (5 reviews) | 7.8 (612 reviews) | 
| **User Segmentation** | 8.8 (1132 reviews) | 9.3 (5 reviews) | 8.8 (775 reviews) | 
| **Geolocation** | 9.1 (1148 reviews) | 9.7 (5 reviews) | 8.3 (663 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | 8.6 (1017 reviews) | 8.7 (5 reviews) | 8.9 (805 reviews) | 
| **Real-Time Insights** | 8.9 (1163 reviews) | 9.0 (5 reviews) | 8.6 (738 reviews) | 
| **Attribution** | 8.5 (1067 reviews) | 9.0 (5 reviews) | 7.9 (651 reviews) | 
| **Dashboard** | 8.9 (1177 reviews) | 9.0 (5 reviews) | 8.6 (794 reviews) | 
| **User Path Tracking** | 8.7 (1121 reviews) | 9.3 (5 reviews) | 8.1 (777 reviews) | 
| **User Activity History** | 8.6 (1094 reviews) | 9.3 (5 reviews) | 8.8 (765 reviews) | 

#### Metrics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | 9.3 (5 reviews) | 8.6 (664 reviews) | 
| **Exit Tracking** | 8.7 (229 reviews) | 9.3 (5 reviews) | 7.7 (543 reviews) | 
| **Retention** | 8.8 (223 reviews) | 9.3 (5 reviews) | 8.4 (641 reviews) | 
| **Return** | 8.6 (233 reviews) | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | 8.8 (236 reviews) | 9.7 (5 reviews) | 9.0 (667 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Kissmetrics** | 8.2/10 | 10 |
| **Amplitude Analytics** | 8.0/10 | 1441 |

#### Product Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.1 (9 reviews) | 8.3 (1039 reviews) | 
| **User-Level Analytics** | Not enough data | 8.3 (10 reviews) | 8.7 (1247 reviews) | 
| **Segmentation** | Not enough data | 7.7 (10 reviews) | 8.5 (1192 reviews) | 
| **Funnels** | Not enough data | 8.2 (10 reviews) | 8.8 (1276 reviews) | 
| **Alerts** | Not enough data | 8.1 (9 reviews) | 7.1 (832 reviews) | 
| **Multi-Product Analytics** | Not enough data | 9.2 (8 reviews) | 8.0 (952 reviews) | 
| **User Scoring** | Not enough data | 8.0 (9 reviews) | 7.0 (726 reviews) | 
| **Integrations** | Not enough data | 7.6 (9 reviews) | 7.7 (939 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (179 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (172 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.9 (13 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 9.7 (10 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.9 (27 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.7 (20 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 8.3 (6 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Kissmetrics** | 8.7/10 | 10 |
| **Amplitude Analytics** | N/A | N/A |

#### Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Reports** | Not enough data | 9.7 (10 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.7 (10 reviews) | Not enough data | 
| **Web Analytics** | Not enough data | 9.2 (10 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 9.5 (10 reviews) | Not enough data | 
| **Customer Demographics** | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.8 (10 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Data Storage** | Not enough data | 8.5 (10 reviews) | Not enough data | 
| **A/B Testing** | Not enough data | 8.2 (10 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.2 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **Kissmetrics** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **Kissmetrics** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Tools

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Contact Collection** | 8.3 (1120 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 8.9 (1496 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.3 (1253 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | Not enough data | 
| **Sessions** | 8.9 (1502 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (1499 reviews) | Not enough data | Not enough data | 
| **Return** | 8.7 (1414 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (1430 reviews) | Not enough data | Not enough data | 
| **Search Rank** | 8.4 (1365 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.0 (41 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 267 |
| **Kissmetrics** | 9.4/10 | 5 |
| **Amplitude Analytics** | 8.4/10 | 765 |

#### Metrics

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | 9.3 (5 reviews) | 8.6 (664 reviews) | 
| **Exit Tracking** | 8.7 (229 reviews) | 9.3 (5 reviews) | 7.7 (543 reviews) | 
| **Retention** | 8.8 (223 reviews) | 9.3 (5 reviews) | 8.4 (641 reviews) | 
| **Return** | 8.6 (233 reviews) | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | 8.8 (236 reviews) | 9.7 (5 reviews) | 9.0 (667 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Variation Testing

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Personalization

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to Kissmetrics (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Amplitude Analytics (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | Kissmetrics | Amplitude Analytics | 
|---|---|---|---|
| **Small-Business** | 59.9% | 55.6% | 31.9% | 
| **Mid-Market** | 28.3% | 35.0% | 46.9% | 
| **Enterprise** | 11.8% | 9.4% | 21.2% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.4%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.8%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1776 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1348 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)

### Alternatives to Kissmetrics

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1348 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1776 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1776 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1348 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2353 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)

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## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-kissmetrics-vs-amplitude-analytics)