Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics and IO Technologies 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (56.3% of reviews)
Entry-Level Pricing
No pricing available
$2400 Annual cost / 24M Pageviews
Google Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsIO Technologies
Star Rating
(17)4.3 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$2400 Annual cost / 24M Pageviews
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, while IO Technologies shines with a higher score of 9.7 in the same category, indicating that IO Technologies provides more timely insights for immediate decision-making.
- Reviewers mention that Google Analytics offers robust custom event tracking capabilities with a score of 8.5, which is crucial for businesses looking to tailor their analytics to specific user actions, whereas IO Technologies lacks this feature, scoring lower in this area.
- G2 users highlight that Google Analytics has a strong performance and reliability rating of 8.9, ensuring that users can depend on the platform for consistent data collection, while IO Technologies has a slightly lower score, indicating potential reliability concerns.
- Users on G2 appreciate the user, role, and access management features in Google Analytics, scoring 8.8, which allows for better control over data access among team members, while IO Technologies scores lower at 7.8, suggesting less flexibility in user management.
- Reviewers say that Google Analytics provides excellent audience insights with a score of 8.9, helping businesses understand their customer demographics effectively, while IO Technologies falls short in this area with a score of 7.7, indicating less depth in audience analysis.
- Users report that Google Analytics has a comprehensive dashboard and reporting feature with a score of 8.8, making it easier to visualize data, while IO Technologies offers a slightly better score of 9.2, suggesting a more user-friendly interface for reporting.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableIO Technologies
Lite
$2400
Annual cost / 24M Pageviews
Essential dashboards tailored for content and audience engagement
- Real time / same-day reporting
- Historical reporting without data sampling
- Authors, Sections, Articles, Traffic sources
Free Trial
Google Analytics
No trial information availableIO Technologies
Free Trial is available
Ratings
Meets Requirements
9.0
5,508
8.5
11
Ease of Use
7.8
5,539
8.3
11
Ease of Setup
7.9
2,743
Not enough data
Ease of Admin
8.2
2,602
Not enough data
Quality of Support
7.5
4,585
9.3
9
Has the product been a good partner in doing business?
8.3
2,383
Not enough data
Product Direction (% positive)
8.5
5,386
6.1
9
Features by Category
Metrics
9.0
4016
9.0
5
8.8
3996
8.7
5
8.7
3935
9.0
5
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
9.7
5
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3659
Not enough data
Other
8.5
3682
Feature Not Available
8.5
3496
Feature Not Available
8.3
3288
Feature Not Available
8.7
3427
Not enough data
8.5
2697
Not enough data
8.0
2424
Feature Not Available
8.2
2799
Feature Not Available
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
Not enough data
8.2
2330
Not enough data
8.9
3457
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
6.7
5
8.9
1496
7.7
5
8.3
1258
7.3
5
Metrics
8.9
1467
7.5
6
8.9
1501
7.8
6
8.9
1501
7.2
6
8.7
1419
6.9
6
8.7
1433
Not enough data
8.4
1369
6.3
5
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and IO Technologies are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
IO Technologies has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
IO Technologies
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Online Media
37.5%
Publishing
12.5%
Newspapers
12.5%
Information Technology and Services
12.5%
Marketing and Advertising
6.3%
Other
18.8%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
CAN THE PRICING STRATEGY FOR THE PLANS BE REDUCED IN THE FUTURE ?
1 Comment
AC
Hello, Rayed. Please get in touch with me at a.chernikov@iotechnologies.com, so we could give you the best subscription offer that's currently available....Read more
IO Technologies has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
