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Compare Google Analytics, Indicative, and Moz Pro

Pricing

 
Standard
$99
/ month
 
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial
Free Trial
Google Analytics
Free Trial Unavailable
Indicative
Free Trial
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
7.9
8.5
Ease of Use
Ease of Use
7.6
8.1
8.6
Ease of Setup
Ease of Setup
7.8
Not enough data available
9.0
Ease of Admin
Ease of Admin
8.1
Not enough data available
9.0
Quality of Support
Quality of Support
7.3
8.7
8.7
Ease of Doing Business With
Ease of Doing Business With
8.2
Not enough data available
9.2
Product Direction (% positive)
Product Direction (% positive)
8.4
7.3
8.5
Meets Requirements
Google Analytics
9.0
Indicative
7.9
Moz Pro
8.5
Ease of Use
Google Analytics
7.6
Indicative
8.1
Moz Pro
8.6
Ease of Setup
Google Analytics
7.8
Indicative
Not enough data available
Moz Pro
9.0
Ease of Admin
Google Analytics
8.1
Indicative
Not enough data available
Moz Pro
9.0
Quality of Support
Google Analytics
7.3
Indicative
8.7
Moz Pro
8.7
Ease of Doing Business With
Google Analytics
8.2
Indicative
Not enough data available
Moz Pro
9.2
Product Direction (% positive)
Google Analytics
8.4
Indicative
7.3
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
28.6%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
57.1%
35.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.8%
14.3%
10.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%
Indicative
Small-Business
28.6%
Mid-Market
57.1%
Enterprise
14.3%
Moz Pro
Small-Business
54.4%
Mid-Market
35.3%
Enterprise
10.4%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Internet
22.2%
Marketing and Advertising
29.7%
 
Computer Software
6.8%
Computer Software
22.2%
Internet
12.8%
 
Information Technology and Services
6.8%
E-Learning
14.8%
Computer Software
12.8%
 
Internet
6.1%
Telecommunications
7.4%
Information Technology and Services
7.8%
 
Higher Education
3.0%
Newspapers
7.4%
Retail
2.2%
 
Other
55.2%
Other
25.9%
Other
34.7%
Google Analytics
Marketing and Advertising
22.1%
Computer Software
6.8%
Information Technology and Services
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Indicative
Internet
22.2%
Computer Software
22.2%
E-Learning
14.8%
Telecommunications
7.4%
Newspapers
7.4%
Other
25.9%
Moz Pro
Marketing and Advertising
29.7%
Internet
12.8%
Computer Software
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Rihards S.
Administrator in Computer Software

No ability to connect with our database. It does great what it does but does not support more complicated usecases. Dashboards are kind of weak and no good email reporting.

Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Indicative
Most Helpful Favorable Review
Anne P.
User in Newspapers

Immediate / constant access to data. Also, the availability of Eric and Jennie via concierge hours and through chat on the platform.

Most Helpful Critical Review
Rihards S.
Administrator in Computer Software

No ability to connect with our database. It does great what it does but does not support more complicated usecases. Dashboards are kind of weak and no good email reporting.

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Michael G.
Administrator in Information Technology and Services

Let's see... No telephone number to call customer support. Too expensive. Way, way too expensive. In fact, I was paying $300 per month and for that price, I want to talk to a human if something breaks. You can't find their address or telephone number, no...

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