# Google Analytics, Improvado vs Adobe Analytics Comparison

| | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 6,831 | 80 | 1,216 | 
| **Largest Market Segment** | Small-Business (59.9% of reviews) | Mid-Market (47.4% of reviews) | Enterprise (43.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 200 Million Data Rows Per Year | No pricing available | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

### Adobe Analytics

Pros:
- Insights (84 reviews)
- Analytics (77 reviews)

Cons:
- Learning Curve (51 reviews)
- Steep Learning Curve (27 reviews)

---
## Ratings Comparison
| Rating | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (5671 reviews) | 8.5 (73 reviews) | 8.6 (910 reviews) | 
  | **Ease of Use** | 7.8 (5709 reviews) | 8.1 (73 reviews) | 7.5 (973 reviews) | 
  | **Ease of Setup** | 8.0 (2916 reviews) | 7.7 (49 reviews) | 7.2 (411 reviews) | 
  | **Ease of Admin** | 8.3 (2631 reviews) | 8.3 (43 reviews) | 7.6 (282 reviews) | 
  | **Quality of Support** | 7.5 (4726 reviews) | 9.0 (73 reviews) | 7.8 (833 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2409 reviews) | 9.4 (44 reviews) | 8.0 (282 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5529 reviews) | 9.5 (67 reviews) | 7.6 (865 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

### Adobe Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4714 |
| **Improvado** | 7.7/10 | 15 |
| **Adobe Analytics** | 8.3/10 | 736 |

#### Metrics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4101 reviews) | 7.8 (13 reviews) | 8.6 (610 reviews) | 
| **Engagement** | 8.8 (4051 reviews) | 8.3 (13 reviews) | 8.5 (601 reviews) | 
| **Entry and Exit Pages** | 8.7 (3959 reviews) | 7.6 (12 reviews) | 8.4 (605 reviews) | 
| **Standard Event Tracking** | 8.6 (3635 reviews) | 7.8 (12 reviews) | 8.4 (578 reviews) | 
| **Custom Event Tracking** | 8.4 (3413 reviews) | 7.9 (12 reviews) | 8.4 (566 reviews) | 
| **Retention** | 8.4 (3604 reviews) | 7.2 (12 reviews) | 8.1 (540 reviews) | 
| **Return** | 8.5 (3647 reviews) | 6.9 (12 reviews) | 8.1 (560 reviews) | 
| **Conversions** | 8.6 (3762 reviews) | 8.6 (12 reviews) | 8.5 (570 reviews) | 
| **Funnels** | 8.2 (3325 reviews) | 8.3 (13 reviews) | 8.2 (534 reviews) | 

#### Reporting

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 7.4 (14 reviews) | 8.3 (602 reviews) | 
| **Trending** | 8.5 (3561 reviews) | 7.7 (14 reviews) | 8.3 (579 reviews) | 
| **Retroactive Reporting** | 8.2 (3262 reviews) | 7.9 (14 reviews) | 8.2 (555 reviews) | 
| **Segmentation** | 8.4 (3521 reviews) | 7.7 (13 reviews) | 8.4 (580 reviews) | 
| **Mobile Reporting** | 8.5 (3435 reviews) | 7.1 (13 reviews) | 8.1 (512 reviews) | 
| **Unification Across Devices** | 8.3 (3112 reviews) | 8.2 (13 reviews) | 8.0 (496 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3716 reviews) | 8.3 (14 reviews) | 8.5 (613 reviews) | 

#### Other

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **User Data** | 8.5 (3724 reviews) | 7.9 (14 reviews) | 8.5 (554 reviews) | 
| **Site Search Reporting** | 8.5 (3496 reviews) | 7.4 (13 reviews) | 8.3 (529 reviews) | 
| **Load Time Monitoring** | 8.3 (3285 reviews) | 6.5 (13 reviews) | 8.1 (497 reviews) | 
| **Campaign Tracking** | 8.7 (3502 reviews) | 8.7 (13 reviews) | 8.5 (551 reviews) | 
| **E-Commerce** | 8.5 (2704 reviews) | 7.9 (14 reviews) | 8.4 (474 reviews) | 
| **Promotional Messages** | 8.0 (2420 reviews) | 7.2 (13 reviews) | 8.1 (432 reviews) | 
| **Administration Alerts** | 8.2 (2799 reviews) | 6.8 (14 reviews) | 8.2 (457 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (83 reviews) | Not enough data | 8.4 (42 reviews) | 
| **Cross-system Integration** | 8.1 (88 reviews) | Not enough data | 8.7 (41 reviews) | 
| **Proactive Assistance** | 7.8 (89 reviews) | Not enough data | 8.5 (41 reviews) | 
| **Decision Making** | 8.4 (94 reviews) | Not enough data | 8.8 (43 reviews) | 

#### Administration

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.5 (2671 reviews) | 8.3 (14 reviews) | 8.1 (462 reviews) | 
| **QA Testing** | 8.2 (2333 reviews) | 7.3 (13 reviews) | 8.2 (442 reviews) | 
| **Performance and Reliability** | 8.9 (3483 reviews) | 8.2 (14 reviews) | 8.4 (562 reviews) | 
| **User, Role, and Access Management** | 8.9 (3567 reviews) | 8.0 (14 reviews) | 8.4 (529 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1365 |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | 8.6/10 | 260 |

#### User Identification

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Demographics** | 8.9 (1176 reviews) | Not enough data | 8.4 (203 reviews) | 
| **User Segmentation** | 8.8 (1132 reviews) | Not enough data | 8.6 (207 reviews) | 
| **Geolocation** | 9.1 (1148 reviews) | Not enough data | 8.6 (199 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | 8.6 (1017 reviews) | Not enough data | 8.7 (203 reviews) | 
| **Real-Time Insights** | 8.9 (1163 reviews) | Not enough data | 8.4 (209 reviews) | 
| **Attribution** | 8.5 (1067 reviews) | Not enough data | 8.4 (205 reviews) | 
| **Dashboard** | 8.9 (1177 reviews) | Not enough data | 8.7 (217 reviews) | 
| **User Path Tracking** | 8.7 (1121 reviews) | Not enough data | 8.5 (209 reviews) | 
| **User Activity History** | 8.6 (1094 reviews) | Not enough data | 8.6 (201 reviews) | 

#### Metrics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 9.0 (77 reviews) | 
| **Exit Tracking** | 8.7 (229 reviews) | Not enough data | 8.7 (78 reviews) | 
| **Retention** | 8.8 (223 reviews) | Not enough data | Feature Not Available | 
| **Return** | 8.6 (233 reviews) | Not enough data | Feature Not Available | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | Feature Not Available | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | 7.0/10 | 17 |
| **Adobe Analytics** | N/A | N/A |

#### Functionality

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 
| **Data Structuring** | Not enough data | 7.3 (15 reviews) | Not enough data | 
| **Consolidation** | Not enough data | 7.0 (15 reviews) | Not enough data | 
| **Data Cleaning** | Not enough data | 7.2 (15 reviews) | Not enough data | 
| **Cloud Extraction** | Not enough data | 7.9 (14 reviews) | Not enough data | 
| **Visualization** | Not enough data | 6.8 (15 reviews) | Not enough data | 

#### Diverse Extraction Points

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | 6.4 (15 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | 7.7/10 | 14 |
| **Adobe Analytics** | N/A | N/A |

#### Management

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Reporting** | Not enough data | 6.9 (13 reviews) | Not enough data | 
| **Auditing** | Not enough data | 7.0 (10 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Extraction** | Not enough data | 8.5 (13 reviews) | Not enough data | 
| **Transformation** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **Loading** | Not enough data | 7.8 (13 reviews) | Not enough data | 
| **Automation** | Not enough data | 7.5 (12 reviews) | Not enough data | 
| **Scalability** | Not enough data | 7.6 (12 reviews) | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | 9.2/10 | 27 |

#### Audiences

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Audience Insights** | Not enough data | Not enough data | 9.2 (24 reviews) | 
| **Influencer Identification** | Not enough data | Not enough data | Feature Not Available | 
| **Buyer Personas** | Not enough data | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | Not enough data | 9.3 (24 reviews) | 

#### Data Analysis

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Network Analysis** | Not enough data | Not enough data | Feature Not Available | 
| **Dashboards** | Not enough data | Not enough data | 9.5 (24 reviews) | 
| **Visualizations** | Not enough data | Not enough data | 9.2 (24 reviews) | 
| **Advanced Filtering** | Not enough data | Not enough data | 9.2 (24 reviews) | 

#### Administration

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Marketing Integrations** | Not enough data | Not enough data | 9.4 (24 reviews) | 
| **Ad Integrations** | Not enough data | Not enough data | 8.9 (24 reviews) | 
| **Data Exporting** | Not enough data | Not enough data | 9.1 (24 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 9.2 (22 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 9.2 (22 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | 9.0/10 | 73 |

#### Statistical Tool

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Scripting** | Not enough data | Not enough data | Feature Not Available | 
| **Data Mining** | Not enough data | Not enough data | Feature Not Available | 
| **Algorithms** | Not enough data | Not enough data | Feature Not Available | 

#### Data Analysis

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | 9.1 (68 reviews) | 
| **Data Interaction** | Not enough data | Not enough data | 9.0 (66 reviews) | 

#### Decision Making

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Modeling** | Not enough data | Not enough data | Feature Not Available | 
| **Data Visualizations** | Not enough data | Not enough data | 9.0 (67 reviews) | 
| **Report Generation** | Not enough data | Not enough data | 9.0 (68 reviews) | 
| **Data Unification** | Not enough data | Not enough data | 8.9 (65 reviews) | 

#### Generative AI

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.8 (39 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 9.1 (39 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | N/A | N/A |

#### Tools

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Contact Collection** | 8.3 (1120 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 8.9 (1496 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.3 (1253 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | Not enough data | 
| **Sessions** | 8.9 (1502 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (1499 reviews) | Not enough data | Not enough data | 
| **Return** | 8.7 (1414 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (1430 reviews) | Not enough data | Not enough data | 
| **Search Rank** | 8.4 (1365 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.0 (41 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **Improvado** | 7.5/10 | 50 |
| **Adobe Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 7.6 (38 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 8.5 (43 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 7.4 (34 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 8.3 (40 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 6.9 (16 reviews) | Not enough data | 
| **White Label** | Not enough data | 5.8 (12 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (45 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.2 (47 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 7.6 (34 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 8.9 (47 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 7.3 (36 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | 5.4 (13 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 267 |
| **Improvado** | N/A | N/A |
| **Adobe Analytics** | 8.9/10 | 88 |

#### Metrics

| Feature | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 9.0 (77 reviews) | 
| **Exit Tracking** | 8.7 (229 reviews) | Not enough data | 8.7 (78 reviews) | 
| **Retention** | 8.8 (223 reviews) | Not enough data | Feature Not Available | 
| **Return** | 8.6 (233 reviews) | Not enough data | Feature Not Available | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to Improvado (3):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Adobe Analytics (3):** [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | Improvado | Adobe Analytics | 
|---|---|---|---|
| **Small-Business** | 59.9% | 37.2% | 26.9% | 
| **Mid-Market** | 28.3% | 47.4% | 29.9% | 
| **Enterprise** | 11.8% | 15.4% | 43.2% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

#### Adobe Analytics

- **Marketing and Advertising:** 13.3%
- **Information Technology and Services:** 8.0%
- **Financial Services:** 5.6%
- **Computer Software:** 5.4%
- **Retail:** 5.2%
- **Telecommunications:** 3.0%
- **Internet:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Hospitality:** 2.7%
- **Education Management:** 2.5%
- **Other:** 48.6%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1352 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (306 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)

### Alternatives to Adobe Analytics

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1352 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
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## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### Improvado

No discussions available for this product.

### Adobe Analytics

- Title: [What is Adobe Analytics used for?](https://www.g2.com/discussions/what-is-adobe-analytics-used-for) — 2 comments
  > **Top comment:** "Adobe Analytics is used for analysis website performance, user behaviour tracking and real time analytics for the website."
- Title: [What Software Reports Google Shopping Search Term Attribution?](https://www.g2.com/discussions/what-software-reports-google-shopping-search-term-attribution) — 1 comment, 1 upvote
  > **Top comment:** "Adobe Analytics helps track and analyze user behavior across the entire customer journey, but it does not directly capture Google Shopping search terms due..."
- Title: [How I do?](https://www.g2.com/discussions/adobe-analytics-how-i-do) — 1 comment, 1 upvote
  > **Top comment:** "Good"
- Title: [1) Sum of each row on visits and the total number are different. 2) Results 'Unspecified' when create table for traffics from keywords.](https://www.g2.com/discussions/1-sum-of-each-row-on-visits-and-the-total-number-are-different-2-results-unspecified-when-create-table-for-traffics-from-keywords) — 1 comment, 1 upvote
  > **Top comment:** "yes the system metrics like unique visitors will de duplicate the numbers against the dimension and will show accordingly. But user created metrics like..."
- Title: [What else are you using adobe analytics for?](https://www.g2.com/discussions/34437-what-else-are-you-using-adobe-analytics-for) — 1 comment, 1 upvote
  > **Top comment:** "Adobe analytics provides data on how our websites are performing, what site visitors do on the page(s), and how our marketing channels are performing. In..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-improvado-improvado-vs-adobe-analytics)