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Compare Google Analytics vs IBM Watson Customer Experience Analytics
See this
comparison of Google Analytics vs. IBM Watson Customer Experience Analytics
based on data from user reviews. Google Analytics rates 4.5/5 stars with 3,734 reviews. IBM Watson Customer Experience Analytics rates 4.2/5 stars with 19 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Google Analytics
Free Trial Unavailable
IBM Watson Customer Experience Analytics
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
7.6
Ease of Use
Ease of Use
7.6
7.3
Ease of Setup
Ease of Setup
7.8
7.8
Ease of Admin
Ease of Admin
8.1
7.7
Quality of Support
Quality of Support
7.3
7.9
Ease of Doing Business With
Ease of Doing Business With
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.4
8.2
Meets Requirements
Google Analytics
9.0
IBM Watson Customer Experience Analytics
7.6
Ease of Use
Google Analytics
7.6
IBM Watson Customer Experience Analytics
7.3
Ease of Setup
Google Analytics
7.8
IBM Watson Customer Experience Analytics
7.8
Ease of Admin
Google Analytics
8.1
IBM Watson Customer Experience Analytics
7.7
Quality of Support
Google Analytics
7.3
IBM Watson Customer Experience Analytics
7.9
Ease of Doing Business With
Google Analytics
8.2
IBM Watson Customer Experience Analytics
8.1
Product Direction (% positive)
Google Analytics
8.4
IBM Watson Customer Experience Analytics
8.2

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
IBM Watson Customer Experience Analytics
8.3
Engagement
Google Analytics
8.7
IBM Watson Customer Experience Analytics
7.9
Entry and Exit Pages
Google Analytics
8.7
IBM Watson Customer Experience Analytics
7.2
Standard Event Tracking
Google Analytics
8.5
IBM Watson Customer Experience Analytics
8.1
Custom Event Tracking
Google Analytics
8.3
IBM Watson Customer Experience Analytics
6.9
Retention
Google Analytics
8.3
IBM Watson Customer Experience Analytics
7.2
Return
Google Analytics
8.4
IBM Watson Customer Experience Analytics
7.2
Conversions
Google Analytics
8.5
IBM Watson Customer Experience Analytics
6.7
Funnels
Google Analytics
8.1
IBM Watson Customer Experience Analytics
7.5
Reporting
Real-Time Reporting
Google Analytics
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Trending
Google Analytics
8.5
IBM Watson Customer Experience Analytics
8.6
Retroactive Reporting
Google Analytics
8.2
IBM Watson Customer Experience Analytics
8.3
Segmentation
Google Analytics
8.3
IBM Watson Customer Experience Analytics
8.1
Mobile Reporting
Google Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Unification Across Devices
Google Analytics
8.2
IBM Watson Customer Experience Analytics
8.0
Custom Reports and Dashboards
Google Analytics
8.5
IBM Watson Customer Experience Analytics
6.7
Other
User Data
Google Analytics
8.4
IBM Watson Customer Experience Analytics
7.1
Site Search Reporting
Google Analytics
8.5
IBM Watson Customer Experience Analytics
6.4
Load Time Monitoring
Google Analytics
8.3
IBM Watson Customer Experience Analytics
Not enough data available
Campaign Tracking
Google Analytics
8.7
IBM Watson Customer Experience Analytics
Not enough data available
E-Commerce
Google Analytics
8.4
IBM Watson Customer Experience Analytics
Not enough data available
Promotional Messages
Google Analytics
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Administration Alerts
Google Analytics
8.2
IBM Watson Customer Experience Analytics
6.9
Variation Testing
A/B Testing
Google Analytics
8.4
IBM Watson Customer Experience Analytics
Not enough data available
Conversion Goal
Google Analytics
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Percentage of Traffic
Google Analytics
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Confidence Level
Google Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Multivariate Testing
Google Analytics
8.2
IBM Watson Customer Experience Analytics
Not enough data available
Split URL Testing
Google Analytics
8.4
IBM Watson Customer Experience Analytics
Not enough data available
Build
WYSIWYG Editor
Google Analytics
7.9
IBM Watson Customer Experience Analytics
Not enough data available
Landing Pages
Google Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Reporting
Segmentation
Google Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Reports and Dashboards
Google Analytics
8.8
IBM Watson Customer Experience Analytics
Not enough data available
Mobile Optimization
Google Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Personalization
Standard Targeting
Google Analytics
8.7
IBM Watson Customer Experience Analytics
Not enough data available
Custom Targeting
Google Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
Profile Storage Duration
Google Analytics
8.5
IBM Watson Customer Experience Analytics
Not enough data available
In-Page Analytics
Click Reporting
Google Analytics
8.6
IBM Watson Customer Experience Analytics
Not enough data available
Heat Maps
Google Analytics
7.8
IBM Watson Customer Experience Analytics
Not enough data available
Session Replays
Google Analytics
8.0
IBM Watson Customer Experience Analytics
Not enough data available
Administration
Performance and Reliability
Google Analytics
8.9
IBM Watson Customer Experience Analytics
6.9
User, Role, and Access Management
Google Analytics
8.9
IBM Watson Customer Experience Analytics
7.1
API / Integrations
Google Analytics
8.4
IBM Watson Customer Experience Analytics
5.8
QA Testing
Google Analytics
8.1
IBM Watson Customer Experience Analytics
7.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.6%
10.5%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
21.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.9%
68.4%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
IBM Watson Customer Experience Analytics
Small-Business
10.5%
Mid-Market
21.1%
Enterprise
68.4%

Reviewers' Industry

 
Marketing and Advertising
22.1%
Retail
12.5%
 
Information Technology and Services
6.8%
Food & Beverages
12.5%
 
Computer Software
6.8%
Banking
12.5%
 
Internet
6.1%
Staffing and Recruiting
8.3%
 
Higher Education
3.0%
Oil & Energy
8.3%
 
Other
55.2%
Other
45.8%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
IBM Watson Customer Experience Analytics
Retail
12.5%
Food & Beverages
12.5%
Banking
12.5%
Staffing and Recruiting
8.3%
Oil & Energy
8.3%
Other
45.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

G2 User

it gives an insight of the customer experience and also easily understand what the customer is experiencing

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

IBM Watson Customer Experience Analytics
Most Helpful Favorable Review
G2 User

it gives an insight of the customer experience and also easily understand what the customer is experiencing

Most Helpful Critical Review
G2 User in Staffing and Recruiting

Nothing I like the product very much and highly recommend

Screenshots

 
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Google Analytics
IBM Watson Customer Experience Analytics

Videos

 No videos provided

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Google Analytics
No videos provided
IBM Watson Customer Experience Analytics

Experience the power of AI in IBM Watson Customer Experience Analytics. Identify and resolve customer experience challenges and behavioral sequences within minutes. Immediately get notified of struggle when it happens so you can quickly take action to improve conversion rates.

Downloads

Google Analytics
No downloads provided
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