Compare Google Analytics vs IBM Digital Analytics

See this
comparison of Google Analytics vs. IBM Digital Analytics
based on data from user reviews. Google Analytics rates 4.5/5 stars with 4,025 reviews. IBM Digital Analytics rates 3.2/5 stars with 65 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
6.9
Ease of Use
Ease of Use
7.7
5.9
Ease of Setup
Ease of Setup
7.8
5.4
Ease of Admin
Ease of Admin
8.2
7.0
Quality of Support
Quality of Support
7.4
6.2
Ease of Doing Business With
Ease of Doing Business With
8.2
7.0
Product Direction (% positive)
Product Direction (% positive)
8.4
3.5
Meets Requirements
Google Analytics
9.0
IBM Digital Analytics
6.9
Ease of Use
Google Analytics
7.7
IBM Digital Analytics
5.9
Ease of Setup
Google Analytics
7.8
IBM Digital Analytics
5.4
Ease of Admin
Google Analytics
8.2
IBM Digital Analytics
7.0
Quality of Support
Google Analytics
7.4
IBM Digital Analytics
6.2
Ease of Doing Business With
Google Analytics
8.2
IBM Digital Analytics
7.0
Product Direction (% positive)
Google Analytics
8.4
IBM Digital Analytics
3.5

Features

Metrics
Sessions - Digital Analytics
Google Analytics
9.0
IBM Digital Analytics
7.8
Engagement
Google Analytics
8.7
IBM Digital Analytics
7.0
Entry and Exit Pages
Google Analytics
8.7
IBM Digital Analytics
7.3
Standard Event Tracking
Google Analytics
8.5
IBM Digital Analytics
7.0
Custom Event Tracking
Google Analytics
8.3
IBM Digital Analytics
6.6
Retention
Google Analytics
8.3
IBM Digital Analytics
7.1
Return
Google Analytics
8.4
IBM Digital Analytics
7.0
Conversions
Google Analytics
8.6
IBM Digital Analytics
7.5
Funnels
Google Analytics
8.1
IBM Digital Analytics
6.6
Reporting
Real-Time Reporting
Google Analytics
8.7
IBM Digital Analytics
5.7
Trending
Google Analytics
8.5
IBM Digital Analytics
6.4
Retroactive Reporting
Google Analytics
8.2
IBM Digital Analytics
6.4
Segmentation
Google Analytics
8.4
IBM Digital Analytics
6.0
Mobile Reporting
Google Analytics
8.5
IBM Digital Analytics
4.9
Unification Across Devices
Google Analytics
8.2
IBM Digital Analytics
5.8
Custom Reports and Dashboards
Google Analytics
8.5
IBM Digital Analytics
6.1
Other
User Data
Google Analytics
8.5
IBM Digital Analytics
6.4
Site Search Reporting
Google Analytics
8.5
IBM Digital Analytics
6.7
Load Time Monitoring
Google Analytics
8.3
IBM Digital Analytics
5.5
Campaign Tracking
Google Analytics
8.7
IBM Digital Analytics
6.9
E-Commerce
Google Analytics
8.5
IBM Digital Analytics
7.3
Promotional Messages
Google Analytics
8.1
IBM Digital Analytics
6.7
Administration Alerts
Google Analytics
8.2
IBM Digital Analytics
6.6
Administration
API / Integrations
Google Analytics
8.4
IBM Digital Analytics
6.7
QA Testing
Google Analytics
8.1
IBM Digital Analytics
5.7
Performance and Reliability
Google Analytics
8.9
IBM Digital Analytics
6.5
User, Role, and Access Management
Google Analytics
8.9
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
21.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.6%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.7%
46.8%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.7%
IBM Digital Analytics
Small-Business
21.0%
Mid-Market
32.3%
Enterprise
46.8%

Reviewers' Industry

 
Marketing and Advertising
21.0%
Retail
13.8%
 
Information Technology and Services
6.8%
Marketing and Advertising
13.8%
 
Computer Software
6.4%
Internet
7.7%
 
Internet
5.9%
Insurance
6.2%
 
Higher Education
2.7%
Information Technology and Services
6.2%
 
Other
57.1%
Other
52.3%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.8%
Computer Software
6.4%
Internet
5.9%
Higher Education
2.7%
Other
57.1%
IBM Digital Analytics
Retail
13.8%
Marketing and Advertising
13.8%
Internet
7.7%
Insurance
6.2%
Information Technology and Services
6.2%
Other
52.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Internal Consultant in Insurance

It is a great software to use for a business looking to get into analytics

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Consultant in Marketing and Advertising

It's very expensive and not that much better than Google Analtyics. They keep changing their tool, but the last time I used it, it was in flash and took forever to load. Their real-time data is not that great. It's a pain to have to tag every link with...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

IBM Digital Analytics
Most Helpful Favorable Review
Internal Consultant in Insurance

It is a great software to use for a business looking to get into analytics

Most Helpful Critical Review
Consultant in Marketing and Advertising

It's very expensive and not that much better than Google Analtyics. They keep changing their tool, but the last time I used it, it was in flash and took forever to load. Their real-time data is not that great. It's a pain to have to tag every link with...

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
1 of 3
2 of 3
3 of 3
Google Analytics
IBM Digital Analytics
Ask Google Analytics a QuestionContact Google AnalyticsAsk IBM Digital Analytics a QuestionContact IBM Digital Analytics