Compare Google Analytics, HubSpot, and Pardot

Pricing

 
Marketing Hub Free
$0
Growth
$1,250
per month
 
Marketing Hub Starter
$50
/month
Plus
$2,500
per month
 
Marketing Hub Professional
$800
/month
Advanced
$4,000
per month
 
Marketing Hub Enterprise
$3,200
/month
 
Free Trial Unavailable
Free Trial
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial
Pardot
Growth
$1,250per month
Plus
$2,500per month
Advanced
$4,000per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.0
8.5
7.9
Ease of Use
Ease of Use
7.7
8.4
7.6
Ease of Setup
Ease of Setup
7.8
8.0
7.3
Ease of Admin
Ease of Admin
8.1
8.5
8.1
Quality of Support
Quality of Support
7.4
8.7
7.5
Ease of Doing Business With
Ease of Doing Business With
8.2
8.7
8.0
Product Direction (% positive)
Product Direction (% positive)
8.4
8.6
7.5
Meets Requirements
Google Analytics
9.0
HubSpot
8.5
Pardot
7.9
Ease of Use
Google Analytics
7.7
HubSpot
8.4
Pardot
7.6
Ease of Setup
Google Analytics
7.8
HubSpot
8.0
Pardot
7.3
Ease of Admin
Google Analytics
8.1
HubSpot
8.5
Pardot
8.1
Quality of Support
Google Analytics
7.4
HubSpot
8.7
Pardot
7.5
Ease of Doing Business With
Google Analytics
8.2
HubSpot
8.7
Pardot
8.0
Product Direction (% positive)
Google Analytics
8.4
HubSpot
8.6
Pardot
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
60.7%
55.4%
34.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
27.5%
38.4%
54.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
11.8%
6.2%
11.0%
Google Analytics
Small-Business
60.7%
Mid-Market
27.5%
Enterprise
11.8%
HubSpot
Small-Business
55.4%
Mid-Market
38.4%
Enterprise
6.2%
Pardot
Small-Business
34.1%
Mid-Market
54.9%
Enterprise
11.0%

Reviewers' Industry

 
Marketing and Advertising
21.9%
Marketing and Advertising
18.9%
Computer Software
22.2%
 
Information Technology and Services
6.8%
Computer Software
14.8%
Information Technology and Services
13.0%
 
Computer Software
6.7%
Information Technology and Services
9.8%
Marketing and Advertising
11.1%
 
Internet
6.0%
Internet
5.9%
Internet
5.5%
 
Higher Education
2.9%
Financial Services
2.8%
Financial Services
3.4%
 
Other
55.7%
Other
47.8%
Other
44.8%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
HubSpot
Marketing and Advertising
18.9%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
5.9%
Financial Services
2.8%
Other
47.8%
Pardot
Computer Software
22.2%
Information Technology and Services
13.0%
Marketing and Advertising
11.1%
Internet
5.5%
Financial Services
3.4%
Other
44.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

 
Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Pardot
Most Helpful Favorable Review
Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

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Videos

 No videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

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