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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (54.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHistats
Star Rating
(12)4.7 out of 5
Market Segments
Small-Business (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HistatsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric, scoring 9.0, while Histats shines in Engagement with a score of 9.6, indicating that Histats may provide deeper insights into user interactions.
- Reviewers mention that Google Analytics offers robust Custom Event Tracking capabilities with a score of 8.5, but Histats slightly outperforms in Retention with a score of 9.0, suggesting that Histats may be better for tracking returning users.
- G2 users highlight that Google Analytics has a higher score of 8.8 for Real-Time Reporting, while Histats leads in Site Search Reporting with a score of 9.6, indicating that Histats may provide more detailed insights into user search behavior on the site.
- Users on G2 report that Google Analytics has a solid score of 8.5 for Custom Reports and Dashboards, but Histats offers a more user-friendly experience with a higher score of 9.0 for Segmentation, making it easier to analyze specific user groups.
- Reviewers mention that Google Analytics has a lower score of 7.5 for Quality of Support, while Histats impresses with a score of 9.2, indicating that users may find better assistance and resources with Histats.
- Users say that Google Analytics has a strong performance in Conversions with a score of 8.6, but Histats falls behind with a score of 7.7, suggesting that Google Analytics may be more effective in tracking and optimizing conversion rates.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHistats
No pricing availableFree Trial
Google Analytics
No trial information availableHistats
No trial information availableRatings
Meets Requirements
9.0
5,510
9.0
10
Ease of Use
7.8
5,542
8.7
10
Ease of Setup
8.0
2,746
9.7
5
Ease of Admin
8.2
2,602
Not enough data
Quality of Support
7.5
4,586
9.3
9
Has the product been a good partner in doing business?
8.3
2,383
Not enough data
Product Direction (% positive)
8.5
5,389
8.8
10
Features by Category
Metrics
9.0
4016
9.5
10
8.8
3996
9.5
10
8.7
3935
8.9
9
8.6
3616
8.5
9
8.4
3386
8.5
9
8.4
3594
9.2
8
8.5
3640
8.3
9
8.6
3706
8.0
9
8.2
3296
8.8
7
Reporting
Feature Not Available
9.1
9
8.5
3541
8.5
10
8.2
3251
8.3
9
8.4
3494
9.0
8
8.5
3433
8.9
9
8.3
3111
8.8
8
8.5
3660
8.5
9
Other
8.5
3683
9.2
10
8.5
3496
9.6
9
8.3
3288
8.9
9
8.7
3428
9.3
9
8.5
2697
8.5
8
8.0
2424
8.3
7
8.2
2799
8.9
9
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.9
6
8.2
2330
8.1
6
8.9
3458
9.6
9
8.9
3564
9.6
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Histats are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Histats has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Histats
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Information Technology and Services
18.2%
Online Media
9.1%
Medical Devices
9.1%
Marketing and Advertising
9.1%
Market Research
9.1%
Other
45.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Histats has no discussions with answers
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