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Compare Google Analytics and Google Tag Manager 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,619)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, while Google Tag Manager shines in custom event tracking, achieving a higher score of 9.1. Reviewers mention that the ability to set up custom events easily in Google Tag Manager enhances their tracking capabilities significantly.
- Reviewers say that Google Analytics provides robust engagement metrics, scoring 8.7, but Google Tag Manager outperforms in standard event tracking with a score of 9.1. Users on G2 highlight that the flexibility of Google Tag Manager allows for more tailored tracking setups.
- G2 users mention that Google Analytics has a strong focus on conversion metrics, scoring 8.6, while Google Tag Manager also performs well in this area with a score of 9.1. Users report that the integration of both tools can lead to better insights into user behavior and conversion paths.
- Users say that Google Tag Manager offers superior user role and access management features, scoring 9.1, compared to Google Analytics' score of 8.9. Reviewers mention that this is particularly beneficial for teams needing to manage multiple users and permissions effectively.
- Reviewers mention that Google Analytics has a slight edge in mobile reporting with a score of 8.5, while Google Tag Manager scores 8.6 in the same category. Users report that both tools provide valuable insights, but the mobile reporting capabilities in Google Tag Manager are noted for their ease of use.
- Users on G2 report that Google Tag Manager's performance and reliability score of 9.1 surpasses Google Analytics' score of 8.9. Reviewers say that the seamless integration and quick loading times of Google Tag Manager contribute to a more efficient user experience.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGoogle Tag Manager
No pricing availableFree Trial
Google Analytics
No trial information availableGoogle Tag Manager
No trial information availableRatings
Meets Requirements
9.0
5,508
9.2
338
Ease of Use
7.8
5,539
8.0
339
Ease of Setup
7.9
2,743
7.9
199
Ease of Admin
8.2
2,602
8.3
191
Quality of Support
7.5
4,585
7.1
277
Has the product been a good partner in doing business?
8.3
2,383
8.1
166
Product Direction (% positive)
8.5
5,386
8.8
329
Features by Category
Metrics
9.0
4016
9.0
208
8.8
3996
8.9
207
8.7
3935
8.7
201
8.6
3616
9.1
233
8.4
3386
9.0
239
8.4
3594
8.4
184
8.5
3640
8.3
181
8.6
3706
9.1
225
8.2
3296
8.6
186
Reporting
Feature Not Available
Feature Not Available
8.5
3541
8.4
167
8.2
3251
8.0
158
8.4
3494
Feature Not Available
8.5
3433
Feature Not Available
8.3
3111
8.6
171
8.5
3659
Feature Not Available
Other
8.5
3682
8.6
185
8.5
3496
8.5
169
8.3
3288
8.3
166
8.7
3427
9.0
197
8.5
2697
8.8
157
8.0
2424
7.9
124
8.2
2799
8.2
151
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2619
8.8
159
8.2
2330
8.7
174
8.9
3457
9.0
217
8.9
3564
9.1
225
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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