# Google Analytics 360, Zoho PageSense vs Mixpanel Comparison

| | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 598 | 38 | 1,354 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (54.1% of reviews) | Small-Business (52.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 5000 Monthly tracked users | Free Per Year | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Zoho PageSense

Pros:
- Capabilities (1 reviews)
- Centralization Management (1 reviews)

Cons:
- Communication Delays (1 reviews)
- Data Delays (1 reviews)

### Mixpanel

Pros:
- Ease of Use (97 reviews)
- Insights (81 reviews)

Cons:
- Steep Learning Curve (37 reviews)
- Learning Curve (35 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.3 (31 reviews) | 8.8 (1033 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.5 (31 reviews) | 8.5 (1043 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 9.0 (8 reviews) | 8.1 (502 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.5 (9 reviews) | 8.6 (370 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 7.9 (29 reviews) | 8.4 (790 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.7 (9 reviews) | 8.8 (338 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 8.9 (31 reviews) | 8.6 (947 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zoho PageSense

#### Entry-Level Pricing

Plan: Forever Free

Price: Starting at $0.00 5000 Monthly tracked users

Key Features:
- Web analytics
- Mobile analytics
- Goals

[Browse all 3 editions](https://www.g2.com/products/zoho-pagesense/pricing)

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **Zoho PageSense** | 7.9/10 | 23 |
| **Mixpanel** | 8.4/10 | 471 |

#### Metrics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.8 (8 reviews) | 8.8 (276 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 7.7 (8 reviews) | 8.8 (344 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 8.1 (8 reviews) | 8.2 (293 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 7.5 (8 reviews) | 8.9 (355 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.8 (8 reviews) | 8.9 (353 reviews) | 
| **Retention** | 8.4 (304 reviews) | 7.5 (8 reviews) | 8.5 (318 reviews) | 
| **Return** | 8.2 (303 reviews) | 6.7 (8 reviews) | 8.4 (290 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 7.5 (8 reviews) | 8.8 (319 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 8.1 (8 reviews) | 8.9 (344 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.3 (8 reviews) | 8.8 (312 reviews) | 
| **Trending** | 8.6 (310 reviews) | 7.2 (9 reviews) | 8.6 (291 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | 7.6 (9 reviews) | 8.4 (213 reviews) | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (8 reviews) | 8.7 (334 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 7.5 (8 reviews) | 8.3 (241 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | 7.7 (8 reviews) | 8.2 (242 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 9.0 (8 reviews) | 8.6 (336 reviews) | 

#### Other

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.5 (8 reviews) | 8.8 (331 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | 7.9 (8 reviews) | 8.2 (182 reviews) | 
| **Load Time Monitoring** | 8.3 (291 reviews) | 7.7 (8 reviews) | 8.0 (175 reviews) | 
| **Campaign Tracking** | 8.6 (304 reviews) | 8.5 (8 reviews) | 8.3 (233 reviews) | 
| **E-Commerce** | 8.5 (267 reviews) | 8.1 (8 reviews) | 8.1 (181 reviews) | 
| **Promotional Messages** | 8.2 (248 reviews) | 6.7 (8 reviews) | 7.9 (175 reviews) | 
| **Administration Alerts** | 8.3 (266 reviews) | 7.7 (8 reviews) | 8.0 (184 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.4 (18 reviews) | 8.5 (279 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | 8.2 (19 reviews) | 8.3 (246 reviews) | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.2 (22 reviews) | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.7 (22 reviews) | 8.8 (284 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 342 |

#### User Identification

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Demographics** | 9.1 (112 reviews) | Not enough data | 8.3 (254 reviews) | 
| **User Segmentation** | 9.0 (109 reviews) | Not enough data | 8.8 (275 reviews) | 
| **Geolocation** | 9.0 (104 reviews) | Not enough data | 8.4 (263 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | 9.2 (300 reviews) | 
| **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | 8.8 (289 reviews) | 
| **Attribution** | 8.9 (103 reviews) | Not enough data | 8.3 (241 reviews) | 
| **Dashboard** | 9.0 (109 reviews) | Not enough data | 8.9 (302 reviews) | 
| **User Path Tracking** | 8.8 (104 reviews) | Not enough data | 8.5 (250 reviews) | 
| **User Activity History** | 8.8 (101 reviews) | Not enough data | 8.9 (290 reviews) | 

#### Metrics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 9.0 (255 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 8.3 (213 reviews) | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 8.7 (244 reviews) | 
| **Return** | 8.5 (33 reviews) | Not enough data | 8.7 (215 reviews) | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 9.0 (236 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | 8.5/10 | 5 |
| **Mixpanel** | N/A | N/A |

#### User Behavior

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (5 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | Not enough data | 9.0 (5 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | Not enough data | 9.0 (5 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 8.3 (5 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | Not enough data | 8.0 (5 reviews) ✓ Verified | Not enough data | 
| **Data Analysis** | Not enough data | 9.0 (5 reviews) ✓ Verified | Not enough data | 
| **Notes** | Not enough data | 8.0 (5 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **User Identification** | Not enough data | 7.7 (5 reviews) ✓ Verified | Not enough data | 
| **Search Box** | Not enough data | 8.7 (5 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Campaigns

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Customize** | Not enough data | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Retarget** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | 8.0/10 | 615 |

#### Product Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.6 (418 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 9.0 (537 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.6 (460 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (519 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.3 (372 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.9 (380 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.2 (76 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (78 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (73 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.7 (74 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.6 (27 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | 9.4 (6 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 9.7 (13 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (30 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.8 (23 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Computing

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | Not enough data | 
| **Little to No Coding** | Not enough data | Not enough data | Not enough data | 

#### Experimental Design

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | Not enough data | Not enough data | 
| **Concurrent Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Testing** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | 8.8/10 | 22 |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.4 (20 reviews) | Not enough data | 
| **Side-By-Side Analysis** | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Mobile Device Analysis** | Not enough data | 8.7 (22 reviews) | Not enough data | 
| **Data Quantification** | Not enough data | 8.9 (21 reviews) | Not enough data | 
| **Webpage Element Analysis** | Not enough data | 8.7 (21 reviews) | Not enough data | 

#### Reporting

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Heat Maps** | Not enough data | 9.4 (20 reviews) | Not enough data | 
| **Session Replays** | Not enough data | 8.8 (18 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 8.9 (22 reviews) | Not enough data | 
| **Data Segmentation** | Not enough data | 8.7 (21 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **Zoho PageSense** | N/A | N/A |
| **Mixpanel** | 8.7/10 | 276 |

#### Metrics

| Feature | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 9.0 (255 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 8.3 (213 reviews) | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 8.7 (244 reviews) | 
| **Return** | 8.5 (33 reviews) | Not enough data | 8.7 (215 reviews) | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 9.0 (236 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Zoho PageSense (6):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Push Notification Software](https://www.g2.com/categories/push-notification), [Personalization Software](https://www.g2.com/categories/personalization)

**Unique to Mixpanel (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | Zoho PageSense | Mixpanel | 
|---|---|---|---|
| **Small-Business** | 50.2% | 54.1% | 52.5% | 
| **Mid-Market** | 31.0% | 27.0% | 37.5% | 
| **Enterprise** | 18.8% | 18.9% | 10.0% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Zoho PageSense

- **Marketing and Advertising:** 27.0%
- **Market Research:** 10.8%
- **Information Technology and Services:** 10.8%
- **Computer Software:** 8.1%
- **Financial Services:** 5.4%
- **Airlines/Aviation:** 2.7%
- **Apparel & Fashion:** 2.7%
- **Computer & Network Security:** 2.7%
- **Computer Networking:** 2.7%
- **Consumer Goods:** 2.7%
- **Other:** 24.3%

#### Mixpanel

- **Computer Software:** 25.2%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.3%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.2%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2892 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (725 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (653 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Zoho PageSense

- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6832 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2892 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

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## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Zoho PageSense

No discussions available for this product.

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-zoho-pagesense-vs-mixpanel)