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Compare Google Analytics 360 and Yandex.Metrica 
At a Glance
Market Segments
Small-Business (50.5% of reviews)
Small-Business (67.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Yandex.Metrica
Star Rating
(34)4.1 out of 5
Market Segments
Small-Business (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yandex.MetricaGoogle Analytics 360 vs Yandex.Metrica
When assessing the two solutions, reviewers found Yandex.Metrica easier to use and set up. However, Google Analytics 360 is easier to administer. Reviewers also preferred doing business with Google Analytics 360 overall.
- Google Analytics 360 and Yandex.Metrica both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Google Analytics 360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Yandex.Metrica.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableYandex.Metrica
No pricing availableFree Trial
Google Analytics 360
No trial information availableYandex.Metrica
No trial information availableRatings
Meets Requirements
8.8
448
8.8
27
Ease of Use
8.1
451
9.0
27
Ease of Setup
8.0
197
8.8
17
Ease of Admin
8.4
189
8.0
15
Quality of Support
8.0
407
7.6
24
Has the product been a good partner in doing business?
8.5
185
8.2
14
Product Direction (% positive)
8.4
432
8.3
27
Features by Category
Metrics
8.7
324
9.0
20
8.5
332
8.2
20
8.5
322
8.3
20
8.6
304
8.1
19
8.4
298
8.2
19
8.4
304
8.8
19
8.2
303
8.2
19
8.4
310
7.5
19
8.2
286
8.1
20
Reporting
Feature Not Available
8.1
18
8.6
310
8.4
18
8.4
279
8.3
17
8.5
296
8.1
19
8.4
290
8.6
18
8.2
268
8.1
17
8.7
312
8.8
19
Other
8.5
300
8.3
19
8.4
305
8.3
18
8.3
290
8.6
20
8.6
302
8.3
19
8.5
267
8.7
18
8.2
248
8.0
17
8.3
266
8.0
19
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
244
7.8
16
8.2
243
7.7
15
8.6
293
8.6
18
8.6
293
8.1
18
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
User Behavior
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
7.6
7
A/B Testing
Not enough data
7.4
7
Not enough data
8.0
5
Not enough data
7.7
8
Not enough data
6.7
5
Visitor Information
Not enough data
5.2
7
Not enough data
7.1
7
Agentic AI - Session Replay
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
11
Not enough data
8.8
12
Not enough data
8.7
9
Not enough data
8.0
10
Not enough data
8.3
11
Reporting
Not enough data
9.3
14
Not enough data
8.6
14
Not enough data
8.8
14
Not enough data
8.2
14
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Yandex.Metrica are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Yandex.Metrica is categorized as Session Replay and Heatmap Tools
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yandex.Metrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Marketing and Advertising
22.6%
Market Research
6.5%
Information Technology and Services
6.5%
Computer Software
6.5%
Accounting
6.5%
Other
51.6%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Is Yandex Metrica free?
1 Comment
MD
How likely is it that you would recommend Voodoo Alerts to a friend or colleague?Read more
Yandex.Metrica has no more discussions with answers
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