Compare Google Analytics 360 and Supermetrics 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Supermetrics
Star Rating
(822)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics 360 excels in providing a comprehensive view of user journeys across the Google ecosystem, making it easier for marketers to gain insights through its robust parameters and filters. Users appreciate its ability to handle large datasets, with one reviewer noting it can manage over a billion records smoothly.
- Users say Supermetrics shines in its integration with Google Sheets, allowing for efficient data management without the hassle of logging into multiple platforms. Reviewers highlight the time-saving aspect of pulling over 100 KPIs quickly, which enhances their productivity.
- According to verified reviews, Google Analytics 360 has a higher overall satisfaction score, reflecting its strong market presence and reliability. Users commend its intuitive setup process, which helps them understand the platform's capabilities effectively.
- Reviewers mention that Supermetrics offers a straightforward user interface that simplifies the process of changing data sources. This ease of use allows users to focus on critical tasks, enhancing their overall workflow and efficiency.
- G2 reviewers highlight that while Google Analytics 360 provides excellent support and a solid partnership experience, Supermetrics also receives praise for its quick and personal customer support, which users find invaluable when troubleshooting issues.
- Users report that both products have similar star ratings, but Google Analytics 360 benefits from a larger volume of reviews, indicating a more established user base. This can provide potential buyers with greater confidence in its capabilities and performance.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Google Analytics 360
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.5
623
Ease of Use
8.1
453
8.2
631
Ease of Setup
8.0
199
8.2
418
Ease of Admin
8.4
189
8.0
380
Quality of Support
8.0
409
7.8
565
Has the product been a good partner in doing business?
8.5
185
8.2
375
Product Direction (% positive)
8.4
434
7.9
581
Features by Category
Metrics
8.7
325
8.6
311
8.5
333
8.3
292
8.5
323
8.1
262
8.6
305
8.4
291
8.4
299
8.0
280
8.4
304
7.9
250
8.2
303
8.0
250
8.4
311
8.6
322
8.2
287
7.8
269
Reporting
Feature Not Available
8.2
311
8.6
310
7.9
278
8.4
279
8.4
304
8.5
297
8.1
292
8.4
291
7.6
251
8.2
268
Feature Not Available
8.6
314
8.7
326
Other
8.5
301
8.2
271
8.4
306
7.9
241
8.3
291
7.2
218
8.6
304
8.6
317
8.5
267
8.4
267
8.2
248
7.2
207
8.3
266
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
8.5
246
8.3
274
8.2
243
7.5
213
8.6
294
8.1
314
8.6
293
8.0
295
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
386
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
7.1
18
Not enough data
6.3
12
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Supermetrics are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Very good
2 Comments
PF
good workRead more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
AC
Hey Mathias,
There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges...Read more
What is Supermetrics used for?
1 Comment
EK
Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth.Read more
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