# Google Analytics 360 vs Supermetrics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics 360 excels in providing a comprehensive view of user journeys across the Google ecosystem, making it easier for marketers to gain insights through its robust parameters and filters. Users appreciate its ability to handle large datasets, with one reviewer noting it can manage over a billion records smoothly.
- **Users say** Supermetrics shines in its integration with Google Sheets, allowing for efficient data management without the hassle of logging into multiple platforms. Reviewers highlight the time-saving aspect of pulling over 100 KPIs quickly, which enhances their productivity.
- **According to verified reviews** , Google Analytics 360 has a higher overall satisfaction score, reflecting its strong market presence and reliability. Users commend its intuitive setup process, which helps them understand the platform's capabilities effectively.
- **Reviewers mention** that Supermetrics offers a straightforward user interface that simplifies the process of changing data sources. This ease of use allows users to focus on critical tasks, enhancing their overall workflow and efficiency.
- **G2 reviewers highlight** that while Google Analytics 360 provides excellent support and a solid partnership experience, Supermetrics also receives praise for its quick and personal customer support, which users find invaluable when troubleshooting issues.
- **Users report** that both products have similar star ratings, but Google Analytics 360 benefits from a larger volume of reviews, indicating a more established user base. This can provide potential buyers with greater confidence in its capabilities and performance.



| | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 598 | 823 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.5 (625 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.2 (633 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.1 (420 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **Supermetrics** | 7.9/10 | 379 |

#### Metrics

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.6 (312 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 8.1 (262 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 8.4 (291 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.0 (280 reviews) | 
| **Retention** | 8.4 (304 reviews) | 7.9 (250 reviews) | 
| **Return** | 8.2 (303 reviews) | 8.0 (250 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 8.6 (322 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 7.8 (269 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.2 (311 reviews) | 
| **Trending** | 8.6 (310 reviews) | 7.9 (278 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | 8.4 (304 reviews) | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (292 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 7.6 (251 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | Feature Not Available | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.7 (326 reviews) | 

#### Other

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.2 (271 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | 7.9 (241 reviews) | 
| **Load Time Monitoring** | 8.3 (291 reviews) | 7.2 (218 reviews) | 
| **Campaign Tracking** | 8.6 (304 reviews) | 8.6 (317 reviews) | 
| **E-Commerce** | 8.5 (267 reviews) | 8.4 (267 reviews) | 
| **Promotional Messages** | 8.2 (248 reviews) | 7.2 (207 reviews) | 
| **Administration Alerts** | 8.3 (266 reviews) | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.3 (274 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | 7.5 (213 reviews) | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.0 (295 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **Supermetrics** | N/A | N/A |

#### User Identification

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Demographics** | 9.1 (112 reviews) | Not enough data | 
| **User Segmentation** | 9.0 (109 reviews) | Not enough data | 
| **Geolocation** | 9.0 (104 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | 
| **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | 
| **Attribution** | 8.9 (103 reviews) | Not enough data | 
| **Dashboard** | 9.0 (109 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (104 reviews) | Not enough data | 
| **User Activity History** | 8.8 (101 reviews) | Not enough data | 

#### Metrics

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 421 |

#### Marketing Operations

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (360 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 7.9 (301 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.0 (161 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.9 (388 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (329 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **Supermetrics** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | Supermetrics | 
|---|---|---|
| **Small-Business** | 50.2% | 55.5% | 
| **Mid-Market** | 31.0% | 35.1% | 
| **Enterprise** | 18.8% | 9.4% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (777 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (317 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (87 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1647 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (796 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (453 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3970 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-supermetrics)