Compare Google Analytics 360, StatCounter, and Optimizely

Pricing

 
From $5/month
$0-$399
per month
Enterprise
Contact Vendor
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
8.6
Ease of Use
Ease of Use
7.9
9.0
8.5
Ease of Setup
Ease of Setup
7.7
8.6
8.7
Ease of Admin
Ease of Admin
8.3
8.9
8.4
Quality of Support
Quality of Support
7.9
8.2
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.2
8.1
7.6
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.7
Optimizely
8.6
Ease of Use
Google Analytics 360
7.9
StatCounter
9.0
Optimizely
8.5
Ease of Setup
Google Analytics 360
7.7
StatCounter
8.6
Optimizely
8.7
Ease of Admin
Google Analytics 360
8.3
StatCounter
8.9
Optimizely
8.4
Quality of Support
Google Analytics 360
7.9
StatCounter
8.2
Optimizely
8.0
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.2
Optimizely
8.1
Product Direction (% positive)
Google Analytics 360
8.2
StatCounter
8.1
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
58.6%
18.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
28.7%
55.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
12.6%
26.5%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
StatCounter
Small-Business
58.6%
Mid-Market
28.7%
Enterprise
12.6%
Optimizely
Small-Business
18.4%
Mid-Market
55.1%
Enterprise
26.5%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Marketing and Advertising
16.9%
Internet
18.3%
 
Computer Software
5.4%
Internet
9.0%
Marketing and Advertising
14.4%
 
Information Technology and Services
4.8%
Information Technology and Services
6.7%
Computer Software
12.5%
 
Internet
3.5%
Writing and Editing
5.6%
Information Technology and Services
6.7%
 
Entertainment
3.5%
Retail
4.5%
Financial Services
4.8%
 
Other
63.5%
Other
57.3%
Other
43.3%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
StatCounter
Marketing and Advertising
16.9%
Internet
9.0%
Information Technology and Services
6.7%
Writing and Editing
5.6%
Retail
4.5%
Other
57.3%
Optimizely
Internet
18.3%
Marketing and Advertising
14.4%
Computer Software
12.5%
Information Technology and Services
6.7%
Financial Services
4.8%
Other
43.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Customer sales service isn't very great. However, it a great application for analysing applications and mobile apps. This application somehow feels overrated and also feels overly automated at times.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Google Analytics 360
Most Helpful Favorable Review
Alley L.
User in Marketing and Advertising

The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...

Most Helpful Critical Review
G2 User

Customer sales service isn't very great. However, it a great application for analysing applications and mobile apps. This application somehow feels overrated and also feels overly automated at times.

StatCounter
Most Helpful Favorable Review
Daniel M.
Administrator in Financial Services

StatCounter is easy to use, reliable and accurate. It also maintains your statistics for many, many years compared to other web services that restrict how far you can go back.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
1 of 3
2 of 3
3 of 3
1 of 3
2 of 3
3 of 3
1 of 3
2 of 3
3 of 3
Google Analytics 360
Request More InformationRequest More InformationRequest More InformationRequest More InformationAsk Optimizely a QuestionContact Optimizely