Compare Google Analytics 360, StatCounter, and IBM Digital Analytics

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
6.9
Ease of Use
Ease of Use
7.9
9.0
5.8
Ease of Setup
Ease of Setup
7.7
8.6
5.4
Ease of Admin
Ease of Admin
8.3
8.9
7.0
Quality of Support
Quality of Support
7.9
8.2
6.1
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
7.0
Product Direction (% positive)
Product Direction (% positive)
8.2
8.1
3.4
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
IBM Digital Analytics
6.9
Ease of Use
Google Analytics 360
7.9
StatCounter
9.0
IBM Digital Analytics
5.8
Ease of Setup
Google Analytics 360
7.7
StatCounter
8.6
IBM Digital Analytics
5.4
Ease of Admin
Google Analytics 360
8.3
StatCounter
8.9
IBM Digital Analytics
7.0
Quality of Support
Google Analytics 360
7.9
StatCounter
8.2
IBM Digital Analytics
6.1
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.2
IBM Digital Analytics
7.0
Product Direction (% positive)
Google Analytics 360
8.2
StatCounter
8.1
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.8
IBM Digital Analytics
7.7
Engagement
Google Analytics 360
8.5
StatCounter
8.1
IBM Digital Analytics
6.9
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.0
IBM Digital Analytics
7.2
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.3
IBM Digital Analytics
7.0
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.1
IBM Digital Analytics
6.6
Retention
Google Analytics 360
8.3
StatCounter
8.1
IBM Digital Analytics
7.1
Return
Google Analytics 360
8.2
StatCounter
8.2
IBM Digital Analytics
6.9
Conversions
Google Analytics 360
8.3
StatCounter
7.7
IBM Digital Analytics
7.5
Funnels
Google Analytics 360
8.1
StatCounter
7.4
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.2
IBM Digital Analytics
5.7
Trending
Google Analytics 360
8.5
StatCounter
8.1
IBM Digital Analytics
6.3
Retroactive Reporting
Google Analytics 360
8.4
StatCounter
8.2
IBM Digital Analytics
6.3
Segmentation
Google Analytics 360
8.4
StatCounter
7.5
IBM Digital Analytics
6.0
Mobile Reporting
Google Analytics 360
8.4
StatCounter
7.9
IBM Digital Analytics
4.9
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.8
IBM Digital Analytics
5.7
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.2
IBM Digital Analytics
6.0
Other
User Data
Google Analytics 360
8.4
StatCounter
8.3
IBM Digital Analytics
6.3
Site Search Reporting
Google Analytics 360
8.2
StatCounter
7.9
IBM Digital Analytics
6.7
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.7
IBM Digital Analytics
5.5
Campaign Tracking
Google Analytics 360
8.4
StatCounter
7.4
IBM Digital Analytics
6.8
E-Commerce
Google Analytics 360
8.4
StatCounter
7.6
IBM Digital Analytics
7.3
Promotional Messages
Google Analytics 360
8.2
StatCounter
7.6
IBM Digital Analytics
6.6
Administration Alerts
Google Analytics 360
8.3
StatCounter
8.2
IBM Digital Analytics
6.5
Administration
API / Integrations
Google Analytics 360
8.3
StatCounter
7.9
IBM Digital Analytics
6.6
QA Testing
Google Analytics 360
8.1
StatCounter
8.0
IBM Digital Analytics
5.7
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.6
IBM Digital Analytics
6.5
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.7
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
58.0%
21.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
29.5%
31.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
12.5%
47.5%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
StatCounter
Small-Business
58.0%
Mid-Market
29.5%
Enterprise
12.5%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Marketing and Advertising
16.7%
Retail
14.1%
 
Computer Software
5.4%
Internet
8.9%
Marketing and Advertising
14.1%
 
Information Technology and Services
4.8%
Information Technology and Services
6.7%
Internet
7.8%
 
Internet
3.5%
Writing and Editing
5.6%
Insurance
6.3%
 
Entertainment
3.5%
Retail
4.4%
Information Technology and Services
6.3%
 
Other
63.5%
Other
57.8%
Other
51.6%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
StatCounter
Marketing and Advertising
16.7%
Internet
8.9%
Information Technology and Services
6.7%
Writing and Editing
5.6%
Retail
4.4%
Other
57.8%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

G2 User

the service is very good to use the program

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

The segmentation could be easier to use.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Marketing and Advertising

The segmentation could be easier to use.

StatCounter
Most Helpful Favorable Review
Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

IBM Digital Analytics
Most Helpful Favorable Review
G2 User

the service is very good to use the program

Most Helpful Critical Review
LIsa R.
Consultant

That my data is continuously being tracked and feel like I am always being watched... tracked.

Screenshots

 
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Google Analytics 360
IBM Digital Analytics
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