Compare Google Analytics 360, StatCounter, and Google Analytics

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.6
9.0
Ease of Use
Ease of Use
7.9
9.0
7.7
Ease of Setup
Ease of Setup
7.7
8.6
7.8
Ease of Admin
Ease of Admin
8.3
8.9
8.2
Quality of Support
Quality of Support
7.9
8.2
7.4
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
8.2
Product Direction (% positive)
Product Direction (% positive)
8.2
8.1
8.4
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.6
Google Analytics
9.0
Ease of Use
Google Analytics 360
7.9
StatCounter
9.0
Google Analytics
7.7
Ease of Setup
Google Analytics 360
7.7
StatCounter
8.6
Google Analytics
7.8
Ease of Admin
Google Analytics 360
8.3
StatCounter
8.9
Google Analytics
8.2
Quality of Support
Google Analytics 360
7.9
StatCounter
8.2
Google Analytics
7.4
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.2
Google Analytics
8.2
Product Direction (% positive)
Google Analytics 360
8.2
StatCounter
8.1
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.8
Google Analytics
9.0
Engagement
Google Analytics 360
8.5
StatCounter
8.1
Google Analytics
8.7
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.0
Google Analytics
8.7
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.3
Google Analytics
8.5
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.1
Google Analytics
8.3
Retention
Google Analytics 360
8.3
StatCounter
8.1
Google Analytics
8.3
Return
Google Analytics 360
8.2
StatCounter
8.2
Google Analytics
8.4
Conversions
Google Analytics 360
8.3
StatCounter
7.7
Google Analytics
8.6
Funnels
Google Analytics 360
8.1
StatCounter
7.4
Google Analytics
8.1
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.2
Google Analytics
8.7
Trending
Google Analytics 360
8.5
StatCounter
8.1
Google Analytics
8.5
Retroactive Reporting
Google Analytics 360
8.4
StatCounter
8.2
Google Analytics
8.2
Segmentation
Google Analytics 360
8.4
StatCounter
7.5
Google Analytics
8.4
Mobile Reporting
Google Analytics 360
8.4
StatCounter
7.9
Google Analytics
8.5
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.8
Google Analytics
8.2
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.2
Google Analytics
8.5
Other
User Data
Google Analytics 360
8.4
StatCounter
8.3
Google Analytics
8.5
Site Search Reporting
Google Analytics 360
8.2
StatCounter
7.9
Google Analytics
8.5
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.7
Google Analytics
8.3
Campaign Tracking
Google Analytics 360
8.4
StatCounter
7.4
Google Analytics
8.7
E-Commerce
Google Analytics 360
8.4
StatCounter
7.6
Google Analytics
8.5
Promotional Messages
Google Analytics 360
8.2
StatCounter
7.6
Google Analytics
8.1
Administration Alerts
Google Analytics 360
8.3
StatCounter
8.2
Google Analytics
8.2
Administration
API / Integrations
Google Analytics 360
8.3
StatCounter
7.9
Google Analytics
8.4
QA Testing
Google Analytics 360
8.1
StatCounter
8.0
Google Analytics
8.1
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.6
Google Analytics
8.9
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.7
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
49.4%
58.0%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.1%
29.5%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
18.6%
12.5%
11.7%
Google Analytics 360
Small-Business
49.4%
Mid-Market
32.1%
Enterprise
18.6%
StatCounter
Small-Business
58.0%
Mid-Market
29.5%
Enterprise
12.5%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.7%

Reviewers' Industry

 
Marketing and Advertising
19.2%
Marketing and Advertising
16.7%
Marketing and Advertising
21.0%
 
Computer Software
5.4%
Internet
8.9%
Information Technology and Services
6.9%
 
Information Technology and Services
4.8%
Information Technology and Services
6.7%
Computer Software
6.4%
 
Internet
3.5%
Writing and Editing
5.6%
Internet
6.0%
 
Entertainment
3.5%
Retail
4.4%
Higher Education
2.8%
 
Other
63.5%
Other
57.8%
Other
56.9%
Google Analytics 360
Marketing and Advertising
19.2%
Computer Software
5.4%
Information Technology and Services
4.8%
Internet
3.5%
Entertainment
3.5%
Other
63.5%
StatCounter
Marketing and Advertising
16.7%
Internet
8.9%
Information Technology and Services
6.7%
Writing and Editing
5.6%
Retail
4.4%
Other
57.8%
Google Analytics
Marketing and Advertising
21.0%
Information Technology and Services
6.9%
Computer Software
6.4%
Internet
6.0%
Higher Education
2.8%
Other
56.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

The segmentation could be easier to use.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
G2 User in Marketing and Advertising

The segmentation could be easier to use.

StatCounter
Most Helpful Favorable Review
Chad W.
User in Marketing and Advertising

For a free tool, StatCounter is one of the most well known simple site trackers. Very easy to set up and use. Great to have an independent source aside from Google Analytics to give you stats on Keyword Analysis, entry and exit pages, search engine stats,...

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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