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Compare Google Analytics 360 and StatCounter

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At a Glance
Google Analytics 360
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360
StatCounter
StatCounter
Star Rating
(114)4.3 out of 5
Market Segments
Small-Business (58.9% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
$0-$399 per month
Learn more about StatCounter
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that StatCounter excels in ease of use with a score of 9.1, making it particularly appealing for small businesses that may not have extensive technical resources. In contrast, Google Analytics 360, while powerful, has a lower ease of use score of 8.1, which some users find challenging.
  • Reviewers mention that StatCounter's real-time reporting feature scores 8.4, allowing users to quickly access live data. Google Analytics 360, however, offers a slightly better score of 8.9 in this area, indicating a more robust real-time reporting capability that some users find essential for immediate decision-making.
  • G2 users highlight StatCounter's strong performance in entry and exit page tracking with a score of 9.1, which helps businesses understand user flow effectively. Google Analytics 360 also performs well in this area with a score of 8.5, but some users feel that StatCounter provides a more straightforward interface for this specific metric.
  • Reviewers mention that Google Analytics 360 shines in custom event tracking, scoring 8.6, which allows for detailed user interaction analysis. StatCounter, while offering custom event tracking, scores lower at 7.9, leading some users to prefer Google Analytics for more complex tracking needs.
  • Users on G2 report that StatCounter's user identification features, including demographics and user segmentation, score highly at 9.1 and 9.0 respectively, making it easier for small businesses to target their audience. Google Analytics 360, while still effective, has slightly lower scores in these areas, which some users find less intuitive.
  • Users say that Google Analytics 360's API and integrations score 8.5, providing extensive options for connecting with other tools and platforms. StatCounter, with a score of 7.7, is perceived as having fewer integration options, which can limit its functionality for users looking to connect multiple data sources.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing available
StatCounter
From $5/month
$0-$399
per month
Learn more about StatCounter
Free Trial
Google Analytics 360
No trial information available
StatCounter
No trial information available
Ratings
Meets Requirements
8.8
447
8.7
106
Ease of Use
8.1
450
9.1
107
Ease of Setup
8.0
195
8.8
33
Ease of Admin
8.4
188
9.0
33
Quality of Support
8.0
406
8.2
81
Has the product been a good partner in doing business?
8.4
184
9.1
31
Product Direction (% positive)
8.4
431
8.5
102
Features by Category
8.4
375
8.2
95
Metrics
8.7
324
9.0
83
8.5
332
8.3
80
8.5
322
9.1
84
8.6
304
8.4
73
8.4
298
7.9
68
8.4
304
8.2
71
8.2
303
8.1
72
8.4
310
7.8
63
8.2
286
7.5
57
Reporting
Feature Not Available
8.4
81
8.6
310
8.2
71
8.4
279
8.4
66
8.5
296
7.6
60
8.4
290
8.1
70
8.2
268
7.9
63
8.7
311
8.3
74
Other
8.5
300
8.6
77
8.4
305
8.1
75
8.3
290
7.7
54
8.6
302
7.7
60
8.5
267
7.7
51
8.2
248
7.5
40
8.3
266
8.4
64
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
7.7
52
8.2
243
8.1
52
8.6
293
8.9
73
8.6
293
8.8
70
8.9
130
Not enough data
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
8.7
35
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360
Google Analytics 360
StatCounter
StatCounter
Google Analytics 360 and StatCounter are categorized as Digital Analytics
Unique Categories
Google Analytics 360
Google Analytics 360 is categorized as Mobile App Analytics
StatCounter
StatCounter is categorized as Session Replay
Reviews
Reviewers' Company Size
Google Analytics 360
Google Analytics 360
Small-Business(50 or fewer emp.)
50.4%
Mid-Market(51-1000 emp.)
30.8%
Enterprise(> 1000 emp.)
18.8%
StatCounter
StatCounter
Small-Business(50 or fewer emp.)
58.9%
Mid-Market(51-1000 emp.)
30.4%
Enterprise(> 1000 emp.)
10.7%
Reviewers' Industry
Google Analytics 360
Google Analytics 360
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
StatCounter
StatCounter
Marketing and Advertising
18.4%
Information Technology and Services
7.9%
Internet
7.0%
Writing and Editing
4.4%
Retail
4.4%
Other
57.9%
Alternatives
Google Analytics 360
Google Analytics 360 Alternatives
Amplitude Analytics
Amplitude
Add Amplitude Analytics
Mixpanel
Mixpanel
Add Mixpanel
Adobe Analytics
Adobe Analytics
Add Adobe Analytics
Heap
Heap
Add Heap
StatCounter
StatCounter Alternatives
Google Analytics
Google Analytics
Add Google Analytics
Adobe Analytics
Adobe Analytics
Add Adobe Analytics
Mixpanel
Mixpanel
Add Mixpanel
Matomo (Formerly Piwik)
Matomo (formerly Piwik)
Add Matomo (Formerly Piwik)
Discussions
Google Analytics 360
Google Analytics 360 Discussions
What is next to do best.
2 Comments
Cale C.
CC
Using the social network for advertisingRead more
Iron
2 Comments
Salem S.
SS
The best ...Read more
Very good
2 Comments
Richie y.
RY
yes indeed cheersRead more
StatCounter
StatCounter Discussions
How do I find the way through which students who are not part of the university finds the Portal?
1 Comment
Ivan B.
IB
gs.statcounter.com Read more
Monty the Mongoose crying
StatCounter has no more discussions with answers