Users report that StatCounter excels in ease of use with a score of 9.1, making it particularly appealing for small businesses that may not have extensive technical resources. In contrast, Google Analytics 360, while powerful, has a lower ease of use score of 8.1, which some users find challenging.
Reviewers mention that StatCounter's real-time reporting feature scores 8.4, allowing users to quickly access live data. Google Analytics 360, however, offers a slightly better score of 8.9 in this area, indicating a more robust real-time reporting capability that some users find essential for immediate decision-making.
G2 users highlight StatCounter's strong performance in entry and exit page tracking with a score of 9.1, which helps businesses understand user flow effectively. Google Analytics 360 also performs well in this area with a score of 8.5, but some users feel that StatCounter provides a more straightforward interface for this specific metric.
Reviewers mention that Google Analytics 360 shines in custom event tracking, scoring 8.6, which allows for detailed user interaction analysis. StatCounter, while offering custom event tracking, scores lower at 7.9, leading some users to prefer Google Analytics for more complex tracking needs.
Users on G2 report that StatCounter's user identification features, including demographics and user segmentation, score highly at 9.1 and 9.0 respectively, making it easier for small businesses to target their audience. Google Analytics 360, while still effective, has slightly lower scores in these areas, which some users find less intuitive.
Users say that Google Analytics 360's API and integrations score 8.5, providing extensive options for connecting with other tools and platforms. StatCounter, with a score of 7.7, is perceived as having fewer integration options, which can limit its functionality for users looking to connect multiple data sources.
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.