Compare Google Analytics 360 vs StatCounter

See this
comparison of Google Analytics 360 vs. StatCounter
based on data from user reviews. Google Analytics 360 rates 4.2/5 stars with 302 reviews. StatCounter rates 4.3/5 stars with 85 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
From $5/month
$0-$399
per month
 
Free Trial Unavailable
Free Trial Unavailable
Google Analytics 360
Free Trial Unavailable
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.7
8.7
Ease of Use
Ease of Use
7.9
9.0
Ease of Setup
Ease of Setup
7.7
8.6
Ease of Admin
Ease of Admin
8.3
8.9
Quality of Support
Quality of Support
7.9
8.2
Ease of Doing Business With
Ease of Doing Business With
8.4
9.2
Product Direction (% positive)
Product Direction (% positive)
8.2
8.0
Meets Requirements
Google Analytics 360
8.7
StatCounter
8.7
Ease of Use
Google Analytics 360
7.9
StatCounter
9.0
Ease of Setup
Google Analytics 360
7.7
StatCounter
8.6
Ease of Admin
Google Analytics 360
8.3
StatCounter
8.9
Quality of Support
Google Analytics 360
7.9
StatCounter
8.2
Ease of Doing Business With
Google Analytics 360
8.4
StatCounter
9.2
Product Direction (% positive)
Google Analytics 360
8.2
StatCounter
8.0

Features

Metrics
Sessions - Digital Analytics
Google Analytics 360
8.7
StatCounter
8.9
Engagement
Google Analytics 360
8.5
StatCounter
8.1
Entry and Exit Pages
Google Analytics 360
8.5
StatCounter
9.1
Standard Event Tracking
Google Analytics 360
8.6
StatCounter
8.4
Custom Event Tracking
Google Analytics 360
8.3
StatCounter
8.1
Retention
Google Analytics 360
8.4
StatCounter
8.2
Return
Google Analytics 360
8.2
StatCounter
8.2
Conversions
Google Analytics 360
8.3
StatCounter
7.7
Funnels
Google Analytics 360
8.1
StatCounter
7.4
Reporting
Real-Time Reporting
Google Analytics 360
8.8
StatCounter
8.3
Trending
Google Analytics 360
8.5
StatCounter
8.0
Retroactive Reporting
Google Analytics 360
8.3
StatCounter
8.3
Segmentation
Google Analytics 360
8.4
StatCounter
7.4
Mobile Reporting
Google Analytics 360
8.4
StatCounter
7.9
Unification Across Devices
Google Analytics 360
8.2
StatCounter
7.8
Custom Reports and Dashboards
Google Analytics 360
8.5
StatCounter
8.3
Other
User Data
Google Analytics 360
8.4
StatCounter
8.3
Site Search Reporting
Google Analytics 360
8.2
StatCounter
7.9
Load Time Monitoring
Google Analytics 360
8.2
StatCounter
7.6
Campaign Tracking
Google Analytics 360
8.3
StatCounter
7.5
E-Commerce
Google Analytics 360
8.4
StatCounter
7.5
Promotional Messages
Google Analytics 360
8.1
StatCounter
7.6
Administration Alerts
Google Analytics 360
8.3
StatCounter
8.2
Administration
API / Integrations
Google Analytics 360
8.3
StatCounter
7.8
QA Testing
Google Analytics 360
8.1
StatCounter
8.0
Performance and Reliability
Google Analytics 360
8.5
StatCounter
8.7
User, Role, and Access Management
Google Analytics 360
8.6
StatCounter
8.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
48.5%
60.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.2%
27.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
19.3%
12.0%
Google Analytics 360
Small-Business
48.5%
Mid-Market
32.2%
Enterprise
19.3%
StatCounter
Small-Business
60.2%
Mid-Market
27.7%
Enterprise
12.0%

Reviewers' Industry

 
Marketing and Advertising
18.3%
Marketing and Advertising
18.8%
 
Computer Software
4.9%
Internet
7.9%
 
Information Technology and Services
4.6%
Information Technology and Services
6.9%
 
Real Estate
3.9%
Writing and Editing
5.9%
 
Internet
3.6%
Higher Education
5.0%
 
Other
64.8%
Other
55.4%
Google Analytics 360
Marketing and Advertising
18.3%
Computer Software
4.9%
Information Technology and Services
4.6%
Real Estate
3.9%
Internet
3.6%
Other
64.8%
StatCounter
Marketing and Advertising
18.8%
Internet
7.9%
Information Technology and Services
6.9%
Writing and Editing
5.9%
Higher Education
5.0%
Other
55.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

G2 User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Most Helpful Critical Review
Most Helpful Critical Review
Rhonda B.
Administrator in Higher Education

nothing much i'm still getting use to it

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

 
Google Analytics 360
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Out site gets 2-3 million visitors a month, so we were getting data based off of only a small percentage of traffic. This caused challenges both in terms of accurate reporting and troubleshooting issues.

Most Helpful Critical Review
Rhonda B.
Administrator in Higher Education

nothing much i'm still getting use to it

StatCounter
Most Helpful Favorable Review
G2 User in Entertainment

We can keep track of our customers and where they come from. We like thats we can keep track of our customers and where we could improve on.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Screenshots

 
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