Compare Google Analytics 360 and Snowplow 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Snowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansGoogle Analytics 360 vs Snowplow
When assessing the two solutions, reviewers found them equally easy to use. However, Google Analytics 360 is easier to set up While Snowplow is easier to do business with overall. and administer.
- Reviewers felt that Snowplow meets the needs of their business better than Google Analytics 360.
- When comparing quality of ongoing product support, reviewers felt that Snowplow is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Snowplow over Google Analytics 360.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSnowplow
Cloud BDP
Contact Us
Per Year
BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month
Free Trial
Google Analytics 360
No trial information availableSnowplow
Free Trial is available
Ratings
Meets Requirements
8.8
450
9.2
28
Ease of Use
8.1
453
8.1
28
Ease of Setup
8.0
199
6.4
18
Ease of Admin
8.4
189
7.5
19
Quality of Support
8.0
409
8.9
25
Has the product been a good partner in doing business?
8.5
185
9.0
16
Product Direction (% positive)
8.4
434
10.0
28
Features by Category
Metrics
8.7
325
Not enough data
8.5
333
Not enough data
8.5
323
Not enough data
8.6
305
Not enough data
8.4
299
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
311
Not enough data
8.2
287
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
297
Not enough data
8.4
291
Not enough data
8.2
268
Not enough data
8.6
314
Not enough data
Other
8.5
301
Not enough data
8.4
306
Not enough data
8.3
291
Not enough data
8.6
304
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
Not enough data
8.2
243
Not enough data
8.6
294
Not enough data
8.6
293
Not enough data
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Integrations
Not enough data
9.7
5
Not enough data
8.8
7
Platform
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Processing
Not enough data
9.2
15
Not enough data
9.0
16
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Snowplow are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Snowplow is categorized as Product Analytics, Big Data Processing and Distribution, and Data Governance
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snowplow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Snowplow has no discussions with answers
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