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Compare Google Analytics 360 and Siteimprove 
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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Siteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Siteimprove excels in Quality of Support with a score of 9.2, while Google Analytics 360 falls behind at 8.0. Reviewers mention that Siteimprove's support team is responsive and helpful, making it easier for users to resolve issues quickly.
- Reviewers mention that Siteimprove offers superior Ease of Setup with a score of 8.9 compared to Google Analytics 360's 7.9. Users say that Siteimprove's onboarding process is straightforward, allowing teams to get started without extensive training.
- Users on G2 highlight Siteimprove's strong performance in SEO Auditing with a score of 8.6, while Google Analytics 360's capabilities in this area are less emphasized. Reviewers say that Siteimprove provides actionable insights that help improve website visibility.
- G2 users report that Siteimprove's Compliance Monitoring feature scores 9.0, indicating a robust ability to ensure adherence to standards, whereas Google Analytics 360's compliance features are rated lower at 8.9. Users mention that this is crucial for organizations needing to meet regulatory requirements.
- Reviewers mention that Siteimprove's Custom Reports and Dashboards are highly customizable, scoring 8.7, which allows users to tailor their analytics to specific needs. In contrast, Google Analytics 360 also scores 8.7 but lacks some of the flexibility that Siteimprove offers, according to user feedback.
- Users say that Siteimprove's User Identification features, including demographics and user segmentation, score highly at 9.1 and 9.0 respectively, providing detailed insights into user behavior. Google Analytics 360, while strong, does not match this level of granularity, with users reporting a score of 8.5 for similar features.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSiteimprove
No pricing availableFree Trial
Google Analytics 360
No trial information availableSiteimprove
No trial information availableRatings
Meets Requirements
8.8
447
9.1
351
Ease of Use
8.1
450
8.7
352
Ease of Setup
8.0
195
8.9
230
Ease of Admin
8.4
188
8.8
229
Quality of Support
8.0
406
9.2
329
Has the product been a good partner in doing business?
8.4
184
9.4
227
Product Direction (% positive)
8.4
431
9.0
341
Features by Category
Metrics
8.7
324
8.8
122
8.5
332
8.7
113
8.5
322
8.6
113
8.6
304
8.4
102
8.4
298
8.3
94
8.4
304
8.4
100
8.2
303
8.3
97
8.4
310
8.1
90
8.2
286
8.2
91
Reporting
Feature Not Available
8.5
109
8.6
310
8.4
108
8.4
279
8.2
50
8.5
296
8.4
98
8.4
290
8.2
100
8.2
268
Feature Not Available
8.7
311
8.7
115
Other
8.5
300
8.6
112
8.4
305
8.5
112
8.3
290
8.6
106
8.6
302
8.3
86
8.5
267
Feature Not Available
8.2
248
Feature Not Available
8.3
266
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
7.9
89
8.2
243
8.5
93
8.6
293
8.9
133
8.6
293
8.8
132
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
8.0
70
Not enough data
8.5
63
Not enough data
8.1
62
Not enough data
8.5
62
Agentic AI - SEO Tools
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.7
5
SEO Content & Rankings
Not enough data
7.8
90
Not enough data
7.8
109
Not enough data
7.4
80
Not enough data
7.3
66
Not enough data
7.7
53
SEO Reporting
Not enough data
7.3
90
Not enough data
8.2
81
Not enough data
7.8
85
Not enough data
7.4
62
Generative AI
Not enough data
6.1
34
Not enough data
6.0
34
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Siteimprove are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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