Compare Google Analytics 360 and Singular 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Singular
Star Rating
(492)4.5 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics 360 excels in handling large volumes of data, with users noting its ability to manage over a billion records smoothly. This capability, combined with its comprehensive insights through parameters and filters, makes it a powerful tool for marketers looking to understand consumer journeys across various touchpoints.
- Users say that Singular stands out for its user-friendly reporting features, simplifying the process of install, click, and revenue attributions. Reviewers appreciate how easy it is to create deferred deep links, which enhances their ability to track user behavior effectively.
- According to verified reviews, Google Analytics 360 provides a holistic view of consumer interactions within the Google ecosystem, which helps marketers streamline their attribution models. This integration is particularly beneficial for those already using other Google services, making it easier to measure marketing effectiveness.
- Reviewers mention that Singular's fraud detection suite is a significant advantage, with many users praising its effectiveness in managing and reducing fraud. This feature is crucial for businesses that prioritize security and want to ensure accurate tracking of their marketing efforts.
- Users highlight that while Google Analytics 360 has a solid reputation for data analysis, it may face challenges in user experience compared to Singular, which has received higher ratings for ease of use and setup. This difference can impact how quickly teams can adopt and utilize the software effectively.
- G2 reviewers note that Singular's quality of support is exceptional, with a score significantly higher than that of Google Analytics 360. Users appreciate the responsive assistance they receive, which can be a deciding factor for businesses that require ongoing support during implementation and daily operations.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSingular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Google Analytics 360
No trial information availableSingular
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.8
409
Ease of Use
8.1
453
8.7
416
Ease of Setup
8.0
199
8.4
260
Ease of Admin
8.4
189
8.9
178
Quality of Support
8.0
409
9.4
408
Has the product been a good partner in doing business?
8.5
185
9.2
184
Product Direction (% positive)
8.4
434
9.1
391
Features by Category
Metrics
8.7
325
Not enough data
8.5
333
Not enough data
8.5
323
Not enough data
8.6
305
Not enough data
8.4
299
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
311
Not enough data
8.2
287
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
297
Not enough data
8.4
291
Not enough data
8.2
268
Not enough data
8.6
314
Not enough data
Other
8.5
301
Not enough data
8.4
306
Not enough data
8.3
291
Not enough data
8.6
304
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
Not enough data
8.2
243
Not enough data
8.6
294
Not enough data
8.6
293
Not enough data
User Identification
9.1
112
Feature Not Available
9.0
109
8.2
163
9.0
104
8.6
164
Tracking & Reporting
8.9
99
9.0
180
8.8
110
8.0
172
8.9
103
8.9
182
9.0
109
8.5
187
8.8
104
8.1
129
8.8
101
8.0
113
Metrics
9.0
33
8.4
148
8.6
33
Feature Not Available
8.6
34
8.2
149
8.5
33
8.3
142
8.6
33
8.9
156
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Not enough data
7.4
31
Not enough data
8.7
46
Threat Detection
Not enough data
7.9
40
Not enough data
8.3
38
Not enough data
8.1
37
Not enough data
8.4
36
Blocking
Not enough data
8.2
34
Not enough data
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
219
Not enough data
8.5
190
Not enough data
8.6
185
Not enough data
8.8
189
Not enough data
8.5
188
Not enough data
8.5
165
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
219
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
262
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
249
|
Verified
Not enough data
8.7
268
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
232
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.8
24
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
9
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
8.4
148
8.6
33
Feature Not Available
8.6
34
8.2
149
8.5
33
8.3
142
8.6
33
8.9
156
Categories
Categories
Shared Categories
Google Analytics 360 and Singular are categorized as Mobile App Analytics
Unique Categories
Google Analytics 360 is categorized as Digital Analytics
Singular is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, and Smart Link
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Computer Games
25.5%
Marketing and Advertising
11.0%
Financial Services
10.8%
Entertainment
10.0%
Retail
5.3%
Other
37.4%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
