# Google Analytics 360 vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics 360 excels in handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for in-depth analysis and segmentation.
- **Users say** that Singular stands out for its responsive customer support and user-friendly interface. Reviewers highlight the ease of implementation and the quality of documentation, making it a solid choice for those who value quick onboarding and ongoing assistance.
- **According to verified reviews** , Google Analytics 360 is praised for its robust integration with other Google services, such as Google Ads and Google Search Console. This seamless connectivity enhances the overall user experience and provides deep insights into user behavior.
- **Reviewers mention** that Singular is rapidly innovating, with new features like Benchmarks and C-TV support being rolled out quickly. This commitment to staying current with industry trends is a significant advantage for users looking for cutting-edge analytics solutions.
- **G2 reviewers highlight** that while Google Analytics 360 has a strong presence in the small-business segment, Singular is more favored by mid-market companies. This distinction may influence users' decisions based on their business size and specific needs.
- **Users report** that Singular's quality of support is notably higher, with a score reflecting a strong commitment to customer success. This is particularly appealing for businesses that require ongoing guidance and support throughout their analytics journey.



| | Google Analytics 360 | Singular | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 598 | 510 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Mid-Market (53.9% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Singular

Pros:
- Customer Support (62 reviews)
- Ease of Use (50 reviews)

Cons:
- Poor Interface Design (17 reviews)
- Poor UI (17 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.8 (420 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.7 (427 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.4 (271 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.9 (179 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 9.4 (418 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 9.2 (185 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **Singular** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | Not enough data | 
| **Engagement** | 8.5 (333 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.6 (305 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (299 reviews) | Not enough data | 
| **Retention** | 8.4 (304 reviews) | Not enough data | 
| **Return** | 8.2 (303 reviews) | Not enough data | 
| **Conversions** | 8.4 (311 reviews) | Not enough data | 
| **Funnels** | 8.2 (288 reviews) | Not enough data | 

#### Reporting

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 
| **Trending** | 8.6 (310 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.4 (279 reviews) | Not enough data | 
| **Segmentation** | 8.5 (297 reviews) | Not enough data | 
| **Mobile Reporting** | 8.4 (291 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (268 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | Not enough data | 

#### Other

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **User Data** | 8.5 (301 reviews) | Not enough data | 
| **Site Search Reporting** | 8.4 (306 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.3 (291 reviews) | Not enough data | 
| **Campaign Tracking** | 8.6 (304 reviews) | Not enough data | 
| **E-Commerce** | 8.5 (267 reviews) | Not enough data | 
| **Promotional Messages** | 8.2 (248 reviews) | Not enough data | 
| **Administration Alerts** | 8.3 (266 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | Not enough data | 
| **QA Testing** | 8.2 (243 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (295 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **Singular** | 8.4/10 | 205 |

#### User Identification

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Demographics** | 9.1 (112 reviews) | Feature Not Available | 
| **User Segmentation** | 9.0 (109 reviews) | 8.3 (164 reviews) | 
| **Geolocation** | 9.0 (104 reviews) | 8.6 (165 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | 9.0 (182 reviews) | 
| **Real-Time Insights** | 8.8 (110 reviews) | 8.0 (172 reviews) | 
| **Attribution** | 8.9 (103 reviews) | 8.9 (185 reviews) | 
| **Dashboard** | 9.0 (109 reviews) | 8.6 (189 reviews) | 
| **User Path Tracking** | 8.8 (104 reviews) | 8.1 (129 reviews) | 
| **User Activity History** | 8.8 (101 reviews) | 8.0 (113 reviews) | 

#### Metrics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | Feature Not Available | 
| **Retention** | 8.6 (34 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.5 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.9 (158 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 7.2 (40 reviews) | 
| **Refund Management** | Not enough data | 7.4 (31 reviews) | 
| **Integrations** | Not enough data | 8.7 (46 reviews) | 

#### Threat Detection

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Account Alerts** | Not enough data | 7.9 (40 reviews) | 
| **Threat Detection** | Not enough data | 8.3 (38 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.1 (37 reviews) | 
| **Rules** | Not enough data | 8.4 (36 reviews) | 

#### Blocking

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.2 (34 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.2 (34 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.2/10 | 240 |

#### Platform Basics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Attribution Windows** | Not enough data | 8.9 (220 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.5 (191 reviews) | 
| **Validation Rules** | Not enough data | 8.6 (185 reviews) | 
| **Cross-platform attribution** | Not enough data | 8.8 (191 reviews) | 
| **Fraud Detection** | Not enough data | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 8.5 (166 reviews) | 

#### Platform Data

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 8.1 (184 reviews) | 
| **Retention Metrics** | Not enough data | 8.4 (198 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.7 (220 reviews) | 
| **Cross-channel insights** | Not enough data | 8.6 (200 reviews) | 
| **Custom Dashboards** | Not enough data | 8.7 (196 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (25 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (27 reviews) | 
| **Decision Making** | Not enough data | 7.9 (28 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.0/10 | 292 |

#### Marketing Operations

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (248 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.9 (267 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (219 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 9.1 (246 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.6 (211 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (255 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.7 (275 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.7 (237 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 6.9 (184 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **Data Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **Gateway** | Not enough data | 7.9 (28 reviews) | 

#### Data Integration

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 5.4 (8 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.1 (8 reviews) | 
| **Retargeting** | Not enough data | 7.7 (8 reviews) | 

#### Analytics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.8 (8 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **Singular** | 8.5/10 | 164 |

#### Metrics

| Feature | Google Analytics 360 | Singular | 
|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.4 (150 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | Feature Not Available | 
| **Retention** | 8.6 (34 reviews) | 8.3 (151 reviews) | 
| **Return** | 8.5 (33 reviews) | 8.3 (144 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.9 (158 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Google Analytics 360 (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Singular (7):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | Singular | 
|---|---|---|
| **Small-Business** | 50.2% | 26.6% | 
| **Mid-Market** | 31.0% | 53.9% | 
| **Enterprise** | 18.8% | 19.5% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Singular

- **Computer Games:** 25.6%
- **Financial Services:** 11.2%
- **Marketing and Advertising:** 10.8%
- **Entertainment:** 9.8%
- **Retail:** 5.2%
- **Gambling & Casinos:** 3.7%
- **Information Technology and Services:** 3.5%
- **Computer Software:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Consumer Services:** 1.9%
- **Other:** 23.3%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2934 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (774 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)

### Alternatives to Singular

- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (774 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (719 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (456 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2934 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6848 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-singular)