Users report that Google Analytics 360 excels in Custom Event Tracking with a score of 8.9, while Sensor Tower falls short with a score of 5.9. Reviewers mention that the ability to track specific user interactions is crucial for detailed analytics.
Reviewers mention that Google Analytics 360 offers superior Real-Time Insights with a score of 8.8 compared to Sensor Tower's 6.9. Users say this feature is essential for immediate decision-making and monitoring user behavior as it happens.
G2 users highlight that Google Analytics 360's Dashboard functionality is rated at 9.0, providing a more customizable and user-friendly experience than Sensor Tower's 8.3. Users report that the ability to tailor dashboards to specific needs enhances usability.
Users on G2 indicate that Google Analytics 360's User Path Tracking is rated at 8.8, significantly outperforming Sensor Tower's 7.1. Reviewers mention that understanding user journeys is vital for optimizing conversion rates.
Reviewers mention that Google Analytics 360's Attribution capabilities score 8.9, while Sensor Tower's score of 6.7 suggests limitations in tracking the effectiveness of marketing channels. Users say this feature is critical for assessing ROI on campaigns.
Users report that Google Analytics 360's Quality of Support is rated at 8.0, which is slightly lower than Sensor Tower's 8.6. Reviewers mention that responsive support can significantly impact the user experience, especially during setup and troubleshooting.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing available
Sensor Tower
No pricing available
Free Trial
Google Analytics 360
No trial information available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.2
113
Ease of Use
8.1
450
8.1
118
Ease of Setup
8.0
195
8.1
39
Ease of Admin
8.4
188
8.4
38
Quality of Support
8.0
406
8.6
106
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