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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Sensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in Custom Event Tracking with a score of 8.9, while Sensor Tower falls short with a score of 5.9. Reviewers mention that the ability to track specific user interactions is crucial for detailed analytics.
- Reviewers mention that Google Analytics 360 offers superior Real-Time Insights with a score of 8.8 compared to Sensor Tower's 6.9. Users say this feature is essential for immediate decision-making and monitoring user behavior as it happens.
- G2 users highlight that Google Analytics 360's Dashboard functionality is rated at 9.0, providing a more customizable and user-friendly experience than Sensor Tower's 8.3. Users report that the ability to tailor dashboards to specific needs enhances usability.
- Users on G2 indicate that Google Analytics 360's User Path Tracking is rated at 8.8, significantly outperforming Sensor Tower's 7.1. Reviewers mention that understanding user journeys is vital for optimizing conversion rates.
- Reviewers mention that Google Analytics 360's Attribution capabilities score 8.9, while Sensor Tower's score of 6.7 suggests limitations in tracking the effectiveness of marketing channels. Users say this feature is critical for assessing ROI on campaigns.
- Users report that Google Analytics 360's Quality of Support is rated at 8.0, which is slightly lower than Sensor Tower's 8.6. Reviewers mention that responsive support can significantly impact the user experience, especially during setup and troubleshooting.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSensor Tower
No pricing availableFree Trial
Google Analytics 360
No trial information availableSensor Tower
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.2
113
Ease of Use
8.1
450
8.1
118
Ease of Setup
8.0
195
8.1
39
Ease of Admin
8.4
188
8.4
38
Quality of Support
8.0
406
8.6
106
Has the product been a good partner in doing business?
8.4
184
8.4
40
Product Direction (% positive)
8.4
431
8.9
119
Features by Category
Metrics
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Not enough data
Other
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
Not enough data
User Identification
9.1
111
7.4
65
9.0
108
7.4
60
9.0
103
8.4
62
Tracking & Reporting
8.9
99
6.8
48
8.8
109
7.5
62
8.9
102
7.2
52
9.0
108
8.1
67
8.8
103
7.1
49
8.8
101
7.5
53
Metrics
9.0
33
8.0
49
8.6
32
7.1
38
8.6
33
8.0
46
8.5
33
7.5
38
8.6
33
7.3
41
Optimization
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Reporting & Alerts
Not enough data
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Competition Monitoring
Not enough data
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Platform Additional Functionality
Not enough data
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Platform Content
Not enough data
6.7
31
Platform Reporting
Not enough data
8.0
35
Not enough data
8.2
34
Data collection
Not enough data
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Segment Trending
Not enough data
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Analysis
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Platform
Not enough data
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Metrics
9.0
33
8.0
49
8.6
32
7.1
38
8.6
33
8.0
46
8.5
33
7.5
38
8.6
33
7.3
41
Categories
Categories
Shared Categories
Google Analytics 360 and Sensor Tower are categorized as Mobile App Analytics
Unique Categories
Google Analytics 360 is categorized as Digital Analytics
Sensor Tower is categorized as App Store Optimization, Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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