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# Google Analytics 360 vs Qualtrics Market Research Comparison - What are their main differences?

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GA 360Qualtrics Market Research[+ Add Product](#)

Reviews

**Google Analytics 360** [

4.4/5(599)

](https://www.g2.com/products/google-analytics-360/reviews#reviews)

**Qualtrics Market Research** [

4.4/5(3,020)

](https://www.g2.com/products/qualtrics-market-research/reviews#reviews)

Pricing

**Google Analytics 360**
No pricing available

**Qualtrics Market Research**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Google Analytics 360**
2 months

Based on 66 responses

**Qualtrics Market Research**
2 months

Based on 46 responses

Return on Investment

**Google Analytics 360**
11 months9 months sooner

Based on 47 responses

**Qualtrics Market Research**
20 months

Based on 32 responses

Perceived Cost

**Google Analytics 360**
$$$$$

**Qualtrics Market Research**
$$$$$

Average Discount

**Google Analytics 360**
12%

**Qualtrics Market Research**
14%2% more

 ![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")

 ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")

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Pros & Cons

**Google Analytics 360**
[
Insights (6)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452311&qs=pros-and-cons#reviews)[
Easy Integrations (5)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1453436&qs=pros-and-cons#reviews)[
Learning Curve (4)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=1452519&qs=pros-and-cons#reviews)[
Cluttered Interface (2)
](https://www.g2.com/products/google-analytics-360/reviews?filters%5Bsentiment_snippet%5D=2343209&qs=pros-and-cons#reviews)

**Qualtrics Market Research**
[
Ease of Use (296)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1259285&qs=pros-and-cons#reviews)[
Survey Creation (246)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263803&qs=pros-and-cons#reviews)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1262978&qs=pros-and-cons#reviews)[
Survey Limitations (62)
](https://www.g2.com/products/qualtrics-market-research/reviews?filters%5Bsentiment_snippet%5D=1263920&qs=pros-and-cons#reviews)

Integrations

**Google Analytics 360**
Not enough data

**Qualtrics Market Research**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b732647f0497d66fb1da41f5310ab733/fuel-cycle.png "Product Avatar Image")

Fuel Cycle

](https://www.g2.com/products/fuel-cycle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/qualtrics-market-research/integrations)

Screenshots

**Google Analytics 360**
 ![Google Analytics 360 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/31803/Google_20Analytics_20Premium_screenshot-1.png)

**Qualtrics Market Research**
 ![Qualtrics Market Research screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/192440/Results-dashboards.png)

Ratings

Meets Requirements

**Google Analytics 360**

8.8

8.8452

**Qualtrics Market Research**

8.9

8.92,516

Ease of Use

**Google Analytics 360**

8.1

8.1455

**Qualtrics Market Research**

8.5

8.52,521

Ease of Setup

**Google Analytics 360**

8.0

8.0201

**Qualtrics Market Research**

8.3

8.31,070

Ease of Admin

**Google Analytics 360**

8.4

8.4189

**Qualtrics Market Research**

8.4

8.41,037

Quality of Support

**Google Analytics 360**

8.0

8.0411

**Qualtrics Market Research**

8.7

8.72,190

Has the product been a good partner in doing business?

**Google Analytics 360**

8.5

8.5185

**Qualtrics Market Research**

8.7

8.7965

Product Direction (% positive)

**Google Analytics 360**

8.4

8.4436

**Qualtrics Market Research**

8.1

8.12,428

Features

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.4

380

Not enough data

Metrics

Sessions - Digital Analytics

8.7(won by default)

325

Not enough data

Engagement

8.5(won by default)

334

Not enough data

Entry and Exit Pages

8.5(won by default)

323

Not enough data

Standard Event Tracking

8.6(won by default)

306

Not enough data

Custom Event Tracking

8.4(won by default)

299

Not enough data

Retention

8.4(won by default)

305

Not enough data

Return

8.2(won by default)

303

Not enough data

Conversions

8.4(won by default)

311

Not enough data

Funnels

8.2(won by default)

289

Not enough data

Reporting

Trending

8.6(won by default)

310

Not enough data

Retroactive Reporting

8.4(won by default)

279

Not enough data

Segmentation

8.5(won by default)

297

Not enough data

Mobile Reporting

8.4(won by default)

291

Not enough data

Unification Across Devices

8.2(won by default)

268

Not enough data

Custom Reports and Dashboards

8.6(won by default)

316

Not enough data

Real-Time Reporting

Feature Not Available

Not enough data

Other

User Data

8.5(won by default)

302

Not enough data

Site Search Reporting

8.4(won by default)

306

Not enough data

Load Time Monitoring

8.3(won by default)

291

Not enough data

Campaign Tracking

8.6(won by default)

305

Not enough data

E-Commerce

8.5(won by default)

267

Not enough data

Promotional Messages

8.2(won by default)

248

Not enough data

Administration Alerts

8.3(won by default)

266

Not enough data

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

API / Integrations

8.5(won by default)

247

Not enough data

QA Testing

8.2(won by default)

243

Not enough data

Performance and Reliability

8.6(won by default)

296

Not enough data

User, Role, and Access Management

8.6(won by default)

293

Not enough data

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.8

131

Not enough data

User Identification

Demographics

9.1(won by default)

112

Not enough data

User Segmentation

9.0(won by default)

109

Not enough data

Geolocation

9.0(won by default)

104

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

8.9(won by default)

99

Not enough data

Real-Time Insights

8.8(won by default)

110

Not enough data

Attribution

8.9(won by default)

103

Not enough data

Activity Dashboard

9.0(won by default)

109

Not enough data

User Path Tracking

8.8(won by default)

104

Not enough data

User Activity History

8.8(won by default)

101

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

9.0(won by default)

33

Not enough data

Exit Tracking

8.6(won by default)

33

Not enough data

Retention

8.6(won by default)

34

Not enough data

Return

8.5(won by default)

33

Not enough data

Conversions

8.6(won by default)

33

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

Not enough data

7.6

19

User Response Methods

Survey

Not enough data

8.7(won by default)

14

Video Snippets

Not enough data

6.3(won by default)

8

Video Interview

Not enough data

5.7(won by default)

7

Photo Submission

Not enough data

7.3(won by default)

8

Text/Notes

Not enough data

8.3(won by default)

9

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

Not enough data

6.9(won by default)

9

In-Store

Not enough data

6.9(won by default)

8

On-Site

Not enough data

7.5(won by default)

8

Recruitment Pool

Not enough data

8.1(won by default)

8

Single Sign On

Not enough data

Not enough data

Insights

Analytics

Not enough data

8.9(won by default)

12

Collaboration

Not enough data

8.0(won by default)

9

Sorting

Not enough data

8.8(won by default)

10

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

6.9(won by default)

7

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Statistical Analysis[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

Not enough data

8.0

14

Administration

Quality Control

Not enough data

8.5(won by default)

12

Data Sampling

Not enough data

8.2(won by default)

12

Collaboration

Not enough data

8.9(won by default)

12

Multiple Data Sources

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Statistical Process Control

Not enough data

Not enough data

Capabilities

Data Visualization

Not enough data

8.3(won by default)

12

Survival Analysis

Not enough data

8.5(won by default)

12

Risk Data Attributes

Not enough data

8.3(won by default)

11

Cost Analysis

Not enough data

8.1(won by default)

12

Multivariate Analysis

Not enough data

Not enough data

What-if Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Bayesian Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Regression Analysis

Not enough data

Not enough data

Methodology

ANOVA Support

Not enough data

8.3(won by default)

10

Regression

Not enough data

7.0(won by default)

10

Time Series Analysis

Not enough data

7.1(won by default)

11

Generative AI

AI Text Generation

Not enough data

7.4(won by default)

9

AI Text Summarization

Not enough data

7.7(won by default)

10

Generative AI

Not enough data

Not enough data

Additional Functionality

Compliance Tracking

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Statistical Simulation

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Association Discovery

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Storage

Not enough data

Not enough data

Decision Tree

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

6.9

11

Data collection

Natural Language Processing (NLP)

Not enough data

7.1(won by default)

7

Data Sources

Not enough data

7.4(won by default)

7

Custom Research Sources

Not enough data

8.1(won by default)

7

Lead Enrichment

Not enough data

6.9(won by default)

6

Advanced Data Collection

Not enough data

6.9(won by default)

7

Segment Trending

Web

Not enough data

6.0(won by default)

7

Social

Not enough data

6.1(won by default)

6

Benchmarks

Not enough data

7.4(won by default)

7

Finance 

Not enough data

5.7(won by default)

7

Analysis

Custom Dashboards

Not enough data

7.2(won by default)

9

Reports

Not enough data

7.7(won by default)

8

Integrations

Not enough data

5.8(won by default)

8

Platform

Search

Not enough data

7.0(won by default)

9

User, Role, And Access Management

Not enough data

6.9(won by default)

8

Mobile User Support

Not enough data

6.9(won by default)

9

Alerts

Not enough data

6.0(won by default)

8

Collaboration

Not enough data

7.1(won by default)

8

Compliance

Not enough data

7.1(won by default)

8

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

8.5

511

Survey Management

Survey Builder

Not enough data

9.0(won by default)

457

Customizable Questions

Not enough data

9.1(won by default)

455

Templates

Not enough data

8.4(won by default)

397

Survey Distribution

Not enough data

8.9(won by default)

450

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Question Branching

Not enough data

8.9(won by default)

433

Branding

Not enough data

8.5(won by default)

395

Multimedia Support

Not enough data

8.5(won by default)

359

Multilingual Surveys

Not enough data

8.6(won by default)

313

Survey Insights

Reporting & Analytics

Not enough data

8.5(won by default)

453

BI Tools Integration

Not enough data

8.4(won by default)

290

Data Exporting

Not enough data

8.7(won by default)

440

Permissions

Not enough data

8.5(won by default)

386

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

Not enough data

7.6(won by default)

12

Proactive Assistance

Not enough data

7.6(won by default)

12

Decision Making

Not enough data

8.4(won by default)

15

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

8.7

83

Brand Signals

Comparison

Not enough data

8.8(won by default)

66

AI

Not enough data

8.2(won by default)

65

Brand Health

Not enough data

9.0(won by default)

65

Brand Analytics

Trend Analysis

Not enough data

8.8(won by default)

68

Tracking

Not enough data

8.7(won by default)

69

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

8.7

36

Not enough data

Metrics

Engagement

9.0(won by default)

33

Not enough data

Exit Tracking

8.6(won by default)

33

Not enough data

Retention

8.6(won by default)

34

Not enough data

Return

8.5(won by default)

33

Not enough data

Conversions

8.6(won by default)

33

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Consumer Insights Platforms[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

Not enough data

Not enough data

Survey Design - Consumer Insights Platforms

Multi-Use Methodologies

Not enough data

Not enough data

Industry & Locale Adaptability

Not enough data

Not enough data

Behavioral & Adaptive Logic Guidance

Not enough data

Not enough data

Self-Serve Survey Builder

Not enough data

Not enough data

AI Smart Probes

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Audience Access - Consumer Insights Platforms

Flexible Audience Options

Not enough data

Not enough data

Customer Data Upload

Not enough data

Not enough data

Consumer Panels

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Data Collection - Consumer Insights Platforms

Rapid Research

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Mobile / Mixed Mode

Not enough data

Not enough data

Analytics - Consumer Insights Platforms

AI-Powered Insights

Not enough data

Not enough data

Qualitative Research Support

Not enough data

Not enough data

Benchmarking & Norms

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Collaboration - Consumer Insights Platforms

Dashboards & Embedded Integrations

Not enough data

Not enough data

Embeddable Reports

Not enough data

Not enough data

Shared Workspaces

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Customizable Questions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Face-to-Face

Not enough data

Not enough data

Survey Sample Management

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Phone-Based

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Panel Management

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Paper-Based

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

API

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)

Google Analytics 360

Small-Business(50 or fewer emp.)

50.3%

Mid-Market(51-1000 emp.)

30.9%

Enterprise(\> 1000 emp.)

18.8%

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)

Qualtrics Market Research

Small-Business(50 or fewer emp.)

21.6%

Mid-Market(51-1000 emp.)

33.4%

Enterprise(\> 1000 emp.)

44.9%

Small-Business

(50 or fewer emp.)

50.3%

21.6%

Mid-Market

(51-1000 emp.)

30.9%

33.4%

Enterprise

(\> 1000 emp.)

18.8%

44.9%

Reviewers' Industry

[![Google Analytics 360](https://images.g2crowd.com/uploads/product/hd_favicon/1487566539/google-analytics-360.png "Google Analytics 360")](https://www.g2.com/products/google-analytics-360/reviews)
Google Analytics 360

Marketing and Advertising

20.6%

Information Technology and Services

6.1%

Computer Software

5.1%

Education Management

3.1%

Retail

3.1%

Other

62.0%

[![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research")](https://www.g2.com/products/qualtrics-market-research/reviews)
Qualtrics Market Research

Higher Education

21.1%

Education Management

11.7%

Research

7.7%

Information Technology and Services

6.7%

Market Research

4.3%

Other

48.5%

Alternatives

**Google Analytics 360 Alternatives**

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
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[
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[
Adobe Analytics
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[
Heap by Contentsquare
](/products/heap-by-contentsquare/reviews)

**Qualtrics Market Research Alternatives**

 ![SurveyMonkey](https://images.g2crowd.com/uploads/product/hd_favicon/14719688a688f7283815b6565517d7ee/surveymonkey.svg "SurveyMonkey")

[
SurveyMonkey
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[
UserTesting
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 ![Suzy](https://images.g2crowd.com/uploads/product/hd_favicon/1cbdff917ff897a0038de2226cc7127b/suzy.svg "Suzy")

[
Suzy
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 ![Jotform](https://images.g2crowd.com/uploads/product/hd_favicon/db92fdbe82415a54d6c44d2085e85c83/jotform.svg "Jotform")

[
Jotform
](/products/jotform/reviews)

## Google Analytics 360 vs Qualtrics Market Research

When assessing the two solutions, reviewers found Qualtrics Market Research easier to use and set up. Reviewers also felt that Qualtrics Market Research was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.

- Reviewers felt that Qualtrics Market Research meets the needs of their business better than Google Analytics 360.
- When comparing quality of ongoing product support, reviewers felt that Qualtrics Market Research is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Qualtrics Market Research.