# Google Analytics 360, PostHog vs LogRocket Comparison

| | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 598 | 1,052 | 2,373 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (80.9% of reviews) | Small-Business (60.0% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 Per Month | Free 1000 Sessions Per Month | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### PostHog

Pros:
- Ease of Use (226 reviews)
- Easy Setup (188 reviews)

Cons:
- Learning Curve (120 reviews)
- Steep Learning Curve (95 reviews)

### LogRocket

Pros:
- Session Replay (392 reviews)
- Ease of Use (313 reviews)

Cons:
- Session Management (157 reviews)
- Missing Features (85 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.9 (906 reviews) | 8.9 (2098 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.3 (922 reviews) | 8.7 (2140 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.9 (691 reviews) | 9.0 (1164 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.5 (460 reviews) | 9.1 (678 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 8.5 (472 reviews) | 8.9 (1339 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.9 (349 reviews) | 9.1 (594 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 9.0 (883 reviews) | 8.9 (2057 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### PostHog

#### Entry-Level Pricing

Plan: Product Analytics & Data Stack

Price: Starting at $0.00 Per Month

Description: Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.

Key Features:
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis

[Browse all 4 editions](https://www.g2.com/products/posthog/pricing)

#### Free Trial

Yes

### LogRocket

#### Entry-Level Pricing

Plan: FREE FOREVER 

Price: Free 1000 Sessions Per Month

Key Features:
- Core LogRocket features
- 3 seats
- 1-month data retention

[Browse all 4 editions](https://www.g2.com/products/logrocket/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **PostHog** | 8.1/10 | 418 |
| **LogRocket** | 8.0/10 | 460 |

#### Metrics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.9 (379 reviews) | 8.9 (331 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 8.6 (368 reviews) | 8.5 (306 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 8.5 (365 reviews) | 8.2 (293 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 8.9 (373 reviews) | 8.7 (307 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.7 (360 reviews) | 8.4 (291 reviews) | 
| **Retention** | 8.4 (304 reviews) | 8.3 (350 reviews) | 7.9 (271 reviews) | 
| **Return** | 8.2 (303 reviews) | 8.3 (334 reviews) | 8.0 (260 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 8.3 (338 reviews) | 8.0 (258 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 8.3 (345 reviews) | 8.0 (266 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.5 (370 reviews) | 8.6 (306 reviews) | 
| **Trending** | 8.6 (310 reviews) | 8.3 (342 reviews) | 8.0 (272 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | 8.2 (333 reviews) | 8.0 (275 reviews) | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (338 reviews) | 7.9 (268 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 7.8 (303 reviews) | 7.8 (258 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | 8.0 (299 reviews) | 8.0 (258 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.4 (341 reviews) | 8.3 (276 reviews) | 

#### Other

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.6 (340 reviews) | 8.5 (279 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | 7.9 (291 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.3 (291 reviews) | 7.9 (290 reviews) | 8.3 (259 reviews) | 
| **Campaign Tracking** | 8.6 (304 reviews) | 7.8 (276 reviews) | Feature Not Available | 
| **E-Commerce** | 8.5 (267 reviews) | 7.3 (252 reviews) | Feature Not Available | 
| **Promotional Messages** | 8.2 (248 reviews) | 7.2 (244 reviews) | Feature Not Available | 
| **Administration Alerts** | 8.3 (266 reviews) | 7.6 (250 reviews) | 7.8 (232 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (30 reviews) | 7.2 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (30 reviews) | 6.8 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (30 reviews) | 6.8 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (31 reviews) | 6.9 (18 reviews) | 

#### Administration

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.5 (299 reviews) | 8.2 (320 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | 7.9 (264 reviews) | 8.3 (313 reviews) | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.6 (319 reviews) | 8.6 (361 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.4 (308 reviews) | 8.3 (342 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **PostHog** | 8.2/10 | 126 |
| **LogRocket** | N/A | N/A |

#### User Identification

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Demographics** | 9.1 (112 reviews) | 7.7 (107 reviews) | Not enough data | 
| **User Segmentation** | 9.0 (109 reviews) | 7.7 (105 reviews) | Not enough data | 
| **Geolocation** | 9.0 (104 reviews) | 8.1 (103 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | 8.8 (109 reviews) | Not enough data | 
| **Real-Time Insights** | 8.8 (110 reviews) | 8.4 (104 reviews) | Not enough data | 
| **Attribution** | 8.9 (103 reviews) | 7.8 (93 reviews) | Not enough data | 
| **Dashboard** | 9.0 (109 reviews) | 8.3 (111 reviews) | Not enough data | 
| **User Path Tracking** | 8.8 (104 reviews) | 8.4 (102 reviews) | Not enough data | 
| **User Activity History** | 8.8 (101 reviews) | 8.4 (104 reviews) | Not enough data | 

#### Metrics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.0/10 | 428 |
| **LogRocket** | 8.1/10 | 1478 |

#### User Behavior

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (394 reviews) | 8.9 (1244 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.8 (379 reviews) | 8.7 (1209 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 7.9 (332 reviews) | 8.0 (1121 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | Feature Not Available | 8.5 (1233 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 7.2 (286 reviews) | Feature Not Available | 
| **Data Analysis** | Not enough data | 8.0 (335 reviews) | 7.8 (1010 reviews) | 
| **Notes** | Not enough data | Feature Not Available | 7.1 (865 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **User Identification** | Not enough data | 8.5 (380 reviews) | 8.7 (1259 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 7.8 (342 reviews) | 8.3 (1228 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (64 reviews) | 7.2 (169 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 538 |
| **LogRocket** | 7.1/10 | 495 |

#### Product Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (429 reviews) | 7.7 (368 reviews) | 
| **User-Level Analytics** | Not enough data | 8.5 (478 reviews) | 8.3 (408 reviews) | 
| **Segmentation** | Not enough data | 8.0 (425 reviews) | 7.5 (372 reviews) | 
| **Funnels** | Not enough data | 8.2 (451 reviews) | 7.5 (365 reviews) | 
| **Alerts** | Not enough data | 7.6 (382 reviews) | 7.2 (362 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (365 reviews) | 7.3 (340 reviews) | 
| **User Scoring** | Not enough data | 7.6 (364 reviews) | Feature Not Available | 
| **Integrations** | Not enough data | 8.0 (404 reviews) | 7.5 (355 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (93 reviews) | 6.2 (41 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (93 reviews) | 6.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (92 reviews) | 6.4 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (94 reviews) | 6.2 (41 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | 9.3 (7 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Bug Tracking

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **LogRocket** | 7.6/10 | 1040 |

#### Bug Reporting

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **User Reports & Feedback** | Not enough data | Not enough data | 8.0 (777 reviews) | 
| **Tester Reports & Feedback** | Not enough data | Not enough data | Feature Not Available | 
| **Team Reports & Comments** | Not enough data | Not enough data | 7.6 (724 reviews) | 

#### Bug Monitoring

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 8.4 (846 reviews) | 
| **Bug History** | Not enough data | Not enough data | 8.5 (875 reviews) | 
| **Data Retention** | Not enough data | Not enough data | 7.8 (841 reviews) | 

#### Agentic AI - Bug Tracking

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 6.8 (63 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.9 (63 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (61 reviews) | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.3/10 | 202 |
| **LogRocket** | N/A | N/A |

#### Management

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Flag Management** | Not enough data | 8.6 (182 reviews) | Not enough data | 
| **Rollout & Rollback Control** | Not enough data | 8.0 (157 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 8.5 (162 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Multi-Environment Control** | Not enough data | 7.7 (148 reviews) | Not enough data | 
| **Feature Testing** | Not enough data | 8.8 (175 reviews) | Not enough data | 
| **Low-Code Interface** | Not enough data | 8.3 (166 reviews) | Not enough data | 

### Application Performance Monitoring (APM)

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **LogRocket** | 7.9/10 | 480 |

#### Monitoring

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Performance Baselines** | Not enough data | Not enough data | 8.3 (380 reviews) | 
| **Performance Analysis** | Not enough data | Not enough data | 8.5 (393 reviews) | 
| **Performance Monitoring** | Not enough data | Not enough data | 8.6 (396 reviews) | 
| **AI/ML Assistance** | Not enough data | Not enough data | 7.4 (333 reviews) | 
| **Multi-System Monitoring** | Not enough data | Not enough data | 8.0 (337 reviews) | 

#### Response

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Dashboards and Visualization** | Not enough data | Not enough data | 8.6 (418 reviews) | 
| **Incident Alerting** | Not enough data | Not enough data | 8.2 (369 reviews) | 
| **Root Cause Analysis (RCA)** | Not enough data | Not enough data | 8.1 (371 reviews) | 

#### Agentic AI - Application Performance Monitoring (APM)

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (12 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.5 (12 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (13 reviews) | 

#### Performance

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Real User Monitoring (RUM)** | Not enough data | Not enough data | 8.7 (390 reviews) | 
| **Second by Second Metrics** | Not enough data | Not enough data | 8.2 (358 reviews) | 

#### Functionality

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Synthetic Monitoring** | Not enough data | Not enough data | Feature Not Available | 
| **Dynamic Transaction Mapping** | Not enough data | Not enough data | Feature Not Available | 
| **Load Balancing** | Not enough data | Not enough data | Feature Not Available | 
| **Cloud Observability** | Not enough data | Not enough data | Feature Not Available | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 124 |
| **LogRocket** | N/A | N/A |

#### Computing

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Little to No Coding** | Not enough data | 7.7 (114 reviews) | Not enough data | 

#### Experimental Design

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.2 (101 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 8.0 (98 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 7.5 (95 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (116 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | 8.0 (111 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **LogRocket** | 7.9/10 | 233 |

#### Agentic AI - Heatmap Tools

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (17 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (16 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.0 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.6 (15 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (16 reviews) | 

#### Analysis

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | 7.8 (193 reviews) | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Device Analysis** | Not enough data | Not enough data | 7.7 (186 reviews) | 
| **Data Quantification** | Not enough data | Not enough data | 7.9 (189 reviews) | 
| **Webpage Element Analysis** | Not enough data | Not enough data | 8.3 (198 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | 8.5 (214 reviews) | 
| **Session Replays** | Not enough data | Not enough data | 9.4 (223 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.9 (206 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.0 (196 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **PostHog** | 8.1/10 | 117 |
| **LogRocket** | N/A | N/A |

#### Metrics

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | Not enough data | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | Not enough data | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | Not enough data | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **LogRocket** | 8.3/10 | 169 |

#### Variation Testing

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.3 (25 reviews) | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | Not enough data | 7.7 (78 reviews) | 
| **Percentage of Traffic** | Not enough data | Not enough data | Feature Not Available | 
| **Confidence Level** | Not enough data | Not enough data | Feature Not Available | 
| **Multivariant Testing** | Not enough data | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 8.0 (152 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.3 (159 reviews) | 

#### Personalization

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | Feature Not Available | 
| **Custom Targeting** | Not enough data | Not enough data | Feature Not Available | 
| **Data Segmentation** | Not enough data | Not enough data | 8.3 (125 reviews) | 

#### Administration

| Feature | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.5 (131 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.6 (128 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.8 (139 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (134 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to PostHog (5):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Feature Management Software](https://www.g2.com/categories/feature-management), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to LogRocket (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Application Performance Monitoring (APM) Tools](https://www.g2.com/categories/application-performance-monitoring-apm), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Bug Tracking Software](https://www.g2.com/categories/bug-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | PostHog | LogRocket | 
|---|---|---|---|
| **Small-Business** | 50.2% | 80.9% | 60.0% | 
| **Mid-Market** | 31.0% | 17.1% | 29.7% | 
| **Enterprise** | 18.8% | 2.0% | 10.3% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### PostHog

- **Computer Software:** 33.6%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 5.3%
- **Health, Wellness and Fitness:** 3.0%
- **Marketing and Advertising:** 2.5%
- **Education Management:** 2.4%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 1.7%
- **Retail:** 1.6%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 31.5%

#### LogRocket

- **Computer Software:** 28.7%
- **Information Technology and Services:** 13.0%
- **Financial Services:** 11.1%
- **Marketing and Advertising:** 2.4%
- **Insurance:** 2.3%
- **Real Estate:** 2.0%
- **Human Resources:** 1.9%
- **Hospital & Health Care:** 1.8%
- **Accounting:** 1.8%
- **Retail:** 1.7%
- **Other:** 33.4%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (777 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to PostHog

- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (742 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)

### Alternatives to LogRocket

- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1363 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Sentry](https://www.g2.com/products/sentry/reviews) — 4.5/5 stars (213 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### PostHog

- Title: [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) — 1 comment
  > **Top comment:** "Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on..."

### LogRocket

- Title: [Is there a way to initialize Logrocket to update the user's name?](https://www.g2.com/discussions/24996-is-there-a-way-to-initialize-logrocket-to-update-the-user-s-name) — 3 comments, 2 upvotes
  > **Top comment:** "Hi Clariz, this should be possible by calling LogRocket.identify (https://docs.logrocket.com/reference#identify) once the user signs in. Feel free to reach..."
- Title: [What is LogRocket used for?](https://www.g2.com/discussions/what-is-logrocket-used-for) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "LogRocket’s AI-powered platform helps its 3,000+ global customers provide an optimal user experience every time.

What is LogRocket?: LogRocket is an..."
- Title: [How long does it take to install LogRocket?](https://www.g2.com/discussions/how-long-does-it-take-to-install-logrocket) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "LogRocket installs via a JavaScript snippet or npm package in under an hour. It auto-captures clicks, network requests, console errors, and DOM changes with..."
- Title: [What session replay tool is the easiest to use for non-tech businesses?](https://www.g2.com/discussions/what-session-replay-tool-is-the-easiest-to-use-for-non-tech-businesses) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "LogRocket is a great option for non-tech businesses looking for a session replay tool:

It is top-ranked for usability: LogRocket was ranked as a top..."
- Title: [What is the best software for recording and replaying user sessions on desktop and mobile?](https://www.g2.com/discussions/what-is-the-best-software-for-recording-and-replaying-user-sessions-on-desktop-and-mobile) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "LogRocket is a top option for product and engineering teams looking to record and replay user sessions on desktop and mobile. LogRocket’s AI-first session..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-posthog-vs-logrocket)