# Google Analytics 360, PostHog vs Heap by Contentsquare Comparison

| | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 598 | 1,051 | 1,097 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (80.9% of reviews) | Mid-Market (54.1% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### PostHog

Pros:
- Ease of Use (226 reviews)
- Easy Setup (188 reviews)

Cons:
- Learning Curve (120 reviews)
- Steep Learning Curve (95 reviews)

### Heap by Contentsquare

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.9 (905 reviews) | 8.6 (857 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.3 (921 reviews) | 8.1 (867 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.9 (690 reviews) | 8.5 (315 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.5 (460 reviews) | 8.6 (317 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 8.5 (471 reviews) | 8.7 (680 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.9 (349 reviews) | 8.8 (299 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 9.0 (883 reviews) | 8.7 (796 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### PostHog

#### Entry-Level Pricing

Plan: Product Analytics & Data Stack

Price: Starting at $0.00 Per Month

Description: Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.

Key Features:
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis

[Browse all 4 editions](https://www.g2.com/products/posthog/pricing)

#### Free Trial

Yes

### Heap by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Contact Us

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **PostHog** | 8.1/10 | 418 |
| **Heap by Contentsquare** | 8.4/10 | 564 |

#### Metrics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.9 (379 reviews) | 8.6 (397 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 8.6 (368 reviews) | 8.4 (365 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 8.5 (365 reviews) | 8.3 (327 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 8.9 (373 reviews) | 9.0 (398 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.7 (360 reviews) | 8.8 (391 reviews) | 
| **Retention** | 8.4 (304 reviews) | 8.3 (350 reviews) | 8.0 (305 reviews) | 
| **Return** | 8.2 (303 reviews) | 8.3 (334 reviews) | 8.1 (279 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 8.3 (338 reviews) | 8.7 (347 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 8.3 (345 reviews) | 8.7 (368 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.5 (370 reviews) | 8.6 (365 reviews) | 
| **Trending** | 8.6 (310 reviews) | 8.3 (342 reviews) | 8.0 (293 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | 8.2 (333 reviews) | 8.7 (330 reviews) | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (338 reviews) | 8.3 (358 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 7.8 (303 reviews) | 8.2 (205 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | 8.0 (299 reviews) | 8.4 (225 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.4 (341 reviews) | 8.3 (375 reviews) | 

#### Other

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.6 (340 reviews) | 8.4 (339 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | 7.9 (291 reviews) | 8.0 (185 reviews) | 
| **Load Time Monitoring** | 8.3 (291 reviews) | 7.9 (290 reviews) | Feature Not Available | 
| **Campaign Tracking** | 8.6 (304 reviews) | 7.8 (276 reviews) | 8.2 (214 reviews) | 
| **E-Commerce** | 8.5 (267 reviews) | 7.3 (252 reviews) | 8.1 (149 reviews) | 
| **Promotional Messages** | 8.2 (248 reviews) | 7.2 (244 reviews) | 8.0 (45 reviews) | 
| **Administration Alerts** | 8.3 (266 reviews) | 7.6 (250 reviews) | 7.9 (47 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (30 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (30 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.1 (30 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.2 (31 reviews) | Not enough data | 

#### Administration

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.5 (299 reviews) | 8.4 (274 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | 7.9 (264 reviews) | 8.6 (99 reviews) | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.6 (319 reviews) | 8.6 (412 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.4 (308 reviews) | 8.7 (388 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **PostHog** | 8.2/10 | 126 |
| **Heap by Contentsquare** | 8.3/10 | 118 |

#### User Identification

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Demographics** | 9.1 (112 reviews) | 7.7 (107 reviews) | 8.1 (41 reviews) | 
| **User Segmentation** | 9.0 (109 reviews) | 7.7 (105 reviews) | 8.6 (94 reviews) | 
| **Geolocation** | 9.0 (104 reviews) | 8.1 (103 reviews) | 8.5 (68 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | 8.8 (109 reviews) | 8.6 (102 reviews) | 
| **Real-Time Insights** | 8.8 (110 reviews) | 8.4 (104 reviews) | 8.4 (93 reviews) | 
| **Attribution** | 8.9 (103 reviews) | 7.8 (93 reviews) | 8.1 (80 reviews) | 
| **Dashboard** | 9.0 (109 reviews) | 8.3 (111 reviews) | 8.1 (97 reviews) | 
| **User Path Tracking** | 8.8 (104 reviews) | 8.4 (102 reviews) | 8.2 (96 reviews) | 
| **User Activity History** | 8.8 (101 reviews) | 8.4 (104 reviews) | 8.4 (90 reviews) | 

#### Metrics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | 8.3 (65 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | 7.9 (51 reviews) | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | 8.0 (56 reviews) | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | 8.2 (57 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | 8.4 (68 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.0/10 | 428 |
| **Heap by Contentsquare** | 9.2/10 | 85 |

#### User Behavior

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (394 reviews) | 9.4 (83 reviews) | 
| **Mouse Movement ** | Not enough data | 8.8 (379 reviews) | 9.0 (73 reviews) | 
| **Frustration Tracking** | Not enough data | 7.9 (332 reviews) | 9.0 (69 reviews) | 

#### A/B Testing 

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | Feature Not Available | 9.1 (52 reviews) | 
| **Split URL Testing** | Not enough data | 7.2 (286 reviews) | Feature Not Available | 
| **Data Analysis** | Not enough data | 8.0 (335 reviews) | 9.3 (61 reviews) | 
| **Notes** | Not enough data | Feature Not Available | 9.3 (44 reviews) | 

#### Visitor Information

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **User Identification** | Not enough data | 8.5 (380 reviews) | 9.3 (66 reviews) | 
| **Search Box** | Not enough data | 7.8 (342 reviews) | 8.9 (61 reviews) | 

#### Agentic AI - Session Replay

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (64 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 537 |
| **Heap by Contentsquare** | 8.3/10 | 413 |

#### Product Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (429 reviews) | 8.3 (299 reviews) | 
| **User-Level Analytics** | Not enough data | 8.5 (478 reviews) | 8.7 (358 reviews) | 
| **Segmentation** | Not enough data | 8.0 (425 reviews) | 8.5 (326 reviews) | 
| **Funnels** | Not enough data | 8.2 (451 reviews) | 8.7 (351 reviews) | 
| **Alerts** | Not enough data | 7.6 (382 reviews) | 7.9 (104 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (365 reviews) | 8.4 (222 reviews) | 
| **User Scoring** | Not enough data | 7.6 (364 reviews) | 7.8 (91 reviews) | 
| **Integrations** | Not enough data | 8.0 (404 reviews) | 8.3 (254 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (93 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.8 (93 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.6 (92 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.6 (94 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | 9.3 (7 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Heap by Contentsquare** | 8.3/10 | 95 |

#### Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Reports** | Not enough data | Not enough data | 8.6 (85 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.4 (87 reviews) | 
| **Web Analytics** | Not enough data | Not enough data | 8.6 (83 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.2 (69 reviews) | 
| **Customer Demographics** | Not enough data | Not enough data | 7.8 (72 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Administration

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 8.1 (69 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.2 (50 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.5 (65 reviews) | 

#### Generative AI

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Heap by Contentsquare** | 8.9/10 | 36 |

#### Platform Basics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 9.2 (30 reviews) | 
| **Journey Optimization** | Not enough data | Not enough data | 9.2 (31 reviews) | 

#### Platform Data

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 9.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | Not enough data | 8.7 (34 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 9.2 (33 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 8.9 (33 reviews) | 

#### Platform Additional Functionality

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 9.2 (33 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.9 (31 reviews) | 
| **Automated Alerts** | Not enough data | Not enough data | 7.9 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.3/10 | 202 |
| **Heap by Contentsquare** | N/A | N/A |

#### Management

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Flag Management** | Not enough data | 8.6 (182 reviews) | Not enough data | 
| **Rollout & Rollback Control** | Not enough data | 8.0 (157 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 8.5 (162 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Multi-Environment Control** | Not enough data | 7.7 (148 reviews) | Not enough data | 
| **Feature Testing** | Not enough data | 8.8 (175 reviews) | Not enough data | 
| **Low-Code Interface** | Not enough data | 8.3 (166 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 124 |
| **Heap by Contentsquare** | N/A | N/A |

#### Computing

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Little to No Coding** | Not enough data | 7.7 (114 reviews) | Not enough data | 

#### Experimental Design

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.2 (101 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 8.0 (98 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 7.5 (95 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (116 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | 8.0 (111 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Heap by Contentsquare** | 9.2/10 | 32 |

#### Generative AI

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Survey Management

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 8.7 (18 reviews) | 
| **Survey Deployment** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 9.0 (26 reviews) | 
| **Device Responsiveness** | Not enough data | Not enough data | 9.3 (25 reviews) | 

#### Process Management

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Trigger Alerts** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **Real-Time Analysis** | Not enough data | Not enough data | 9.4 (26 reviews) | 
| **Real-Time Action** | Not enough data | Not enough data | 9.3 (25 reviews) | 

#### System Management

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Security** | Not enough data | Not enough data | 9.4 (20 reviews) | 
| **System Monitoring** | Not enough data | Not enough data | 9.3 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **PostHog** | 8.1/10 | 117 |
| **Heap by Contentsquare** | 8.2/10 | 78 |

#### Metrics

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | 8.3 (65 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | 7.9 (51 reviews) | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | 8.0 (56 reviews) | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | 8.2 (57 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | 8.4 (68 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Heap by Contentsquare** | 8.4/10 | 80 |

#### Variation Testing

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 8.5 (37 reviews) | 
| **WYSIWYG Editor** | Not enough data | Not enough data | Feature Not Available | 
| **Conversion Goal** | Not enough data | Not enough data | 8.7 (45 reviews) | 
| **Percentage of Traffic** | Not enough data | Not enough data | 8.6 (45 reviews) | 
| **Confidence Level** | Not enough data | Not enough data | 8.3 (43 reviews) | 
| **Multivariant Testing** | Not enough data | Not enough data | 8.2 (29 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 8.4 (64 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.2 (65 reviews) | 

#### Personalization

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 8.3 (32 reviews) | 
| **Custom Targeting** | Not enough data | Not enough data | 8.3 (31 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.3 (38 reviews) | 

#### Administration

| Feature | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.1 (52 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (62 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (63 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


**Unique to PostHog (4):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feature Management Software](https://www.g2.com/categories/feature-management), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Heap by Contentsquare (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | PostHog | Heap by Contentsquare | 
|---|---|---|---|
| **Small-Business** | 50.2% | 80.9% | 34.6% | 
| **Mid-Market** | 31.0% | 17.0% | 54.1% | 
| **Enterprise** | 18.8% | 2.0% | 11.3% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### PostHog

- **Computer Software:** 33.7%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 5.3%
- **Health, Wellness and Fitness:** 3.0%
- **Marketing and Advertising:** 2.6%
- **Education Management:** 2.4%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 1.7%
- **Retail:** 1.6%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 31.4%

#### Heap by Contentsquare

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (775 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) — 4.2/5 stars (96 reviews)

### Alternatives to PostHog

- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (741 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)

### Alternatives to Heap by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2938 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

---
## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### PostHog

- Title: [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) — 1 comment
  > **Top comment:** "Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on..."

### Heap by Contentsquare

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-posthog-vs-heap-by-contentsquare)