# Google Analytics 360, PostHog vs Google Analytics Comparison

| | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 598 | 1,051 | 6,849 | 
| **Largest Market Segment** | Small-Business (50.2% of reviews) | Small-Business (80.9% of reviews) | Small-Business (60.0% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $0.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### PostHog

Pros:
- Ease of Use (226 reviews)
- Easy Setup (188 reviews)

Cons:
- Learning Curve (120 reviews)
- Steep Learning Curve (95 reviews)

### Google Analytics

Pros:
- Insights (210 reviews)
- Analytics (168 reviews)

Cons:
- Learning Curve (106 reviews)
- Complexity (73 reviews)

---
## Ratings Comparison
| Rating | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (451 reviews) | 8.9 (905 reviews) | 9.0 (5687 reviews) | 
  | **Ease of Use** | 8.1 (454 reviews) | 8.3 (921 reviews) | 7.8 (5725 reviews) | 
  | **Ease of Setup** | 8.0 (200 reviews) | 8.9 (690 reviews) | 8.0 (2932 reviews) | 
  | **Ease of Admin** | 8.4 (189 reviews) | 8.5 (460 reviews) | 8.3 (2633 reviews) | 
  | **Quality of Support** | 8.0 (410 reviews) | 8.5 (471 reviews) | 7.5 (4740 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.9 (349 reviews) | 8.3 (2411 reviews) | 
  | **Product Direction (% positive)** | 8.4 (435 reviews) | 9.0 (883 reviews) | 8.5 (5545 reviews) | 

---
## Pricing

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### PostHog

#### Entry-Level Pricing

Plan: Product Analytics & Data Stack

Price: Starting at $0.00 Per Month

Description: Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.

Key Features:
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis

[Browse all 4 editions](https://www.g2.com/products/posthog/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.4/10 | 379 |
| **PostHog** | 8.1/10 | 418 |
| **Google Analytics** | 8.4/10 | 4733 |

#### Metrics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.7 (325 reviews) | 8.9 (379 reviews) | 9.0 (4109 reviews) | 
| **Engagement** | 8.5 (333 reviews) | 8.6 (368 reviews) | 8.8 (4057 reviews) | 
| **Entry and Exit Pages** | 8.5 (323 reviews) | 8.5 (365 reviews) | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | 8.6 (305 reviews) | 8.9 (373 reviews) | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | 8.4 (299 reviews) | 8.7 (360 reviews) | 8.4 (3418 reviews) | 
| **Retention** | 8.4 (304 reviews) | 8.3 (350 reviews) | 8.4 (3604 reviews) | 
| **Return** | 8.2 (303 reviews) | 8.3 (334 reviews) | 8.5 (3647 reviews) | 
| **Conversions** | 8.4 (311 reviews) | 8.3 (338 reviews) | 8.6 (3770 reviews) | 
| **Funnels** | 8.2 (288 reviews) | 8.3 (345 reviews) | 8.2 (3327 reviews) | 

#### Reporting

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.5 (370 reviews) | Feature Not Available | 
| **Trending** | 8.6 (310 reviews) | 8.3 (342 reviews) | 8.5 (3563 reviews) | 
| **Retroactive Reporting** | 8.4 (279 reviews) | 8.2 (333 reviews) | 8.2 (3262 reviews) | 
| **Segmentation** | 8.5 (297 reviews) | 8.1 (338 reviews) | 8.4 (3523 reviews) | 
| **Mobile Reporting** | 8.4 (291 reviews) | 7.8 (303 reviews) | 8.5 (3435 reviews) | 
| **Unification Across Devices** | 8.2 (268 reviews) | 8.0 (299 reviews) | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (315 reviews) | 8.4 (341 reviews) | 8.5 (3720 reviews) | 

#### Other

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **User Data** | 8.5 (301 reviews) | 8.6 (340 reviews) | 8.5 (3729 reviews) | 
| **Site Search Reporting** | 8.4 (306 reviews) | 7.9 (291 reviews) | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | 8.3 (291 reviews) | 7.9 (290 reviews) | 8.3 (3286 reviews) | 
| **Campaign Tracking** | 8.6 (304 reviews) | 7.8 (276 reviews) | 8.7 (3512 reviews) | 
| **E-Commerce** | 8.5 (267 reviews) | 7.3 (252 reviews) | 8.5 (2704 reviews) | 
| **Promotional Messages** | 8.2 (248 reviews) | 7.2 (244 reviews) | 8.0 (2420 reviews) | 
| **Administration Alerts** | 8.3 (266 reviews) | 7.6 (250 reviews) | 8.2 (2800 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (30 reviews) | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (30 reviews) | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (30 reviews) | 7.8 (90 reviews) | 
| **Decision Making** | Not enough data | 7.2 (31 reviews) | 8.4 (94 reviews) | 

#### Administration

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.5 (246 reviews) | 8.5 (299 reviews) | 8.5 (2675 reviews) | 
| **QA Testing** | 8.2 (243 reviews) | 7.9 (264 reviews) | 8.2 (2334 reviews) | 
| **Performance and Reliability** | 8.6 (295 reviews) | 8.6 (319 reviews) | 8.9 (3485 reviews) | 
| **User, Role, and Access Management** | 8.6 (293 reviews) | 8.4 (308 reviews) | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.8/10 | 131 |
| **PostHog** | 8.2/10 | 126 |
| **Google Analytics** | 8.8/10 | 1366 |

#### User Identification

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Demographics** | 9.1 (112 reviews) | 7.7 (107 reviews) | 8.9 (1176 reviews) | 
| **User Segmentation** | 9.0 (109 reviews) | 7.7 (105 reviews) | 8.8 (1132 reviews) | 
| **Geolocation** | 9.0 (104 reviews) | 8.1 (103 reviews) | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | 8.9 (99 reviews) | 8.8 (109 reviews) | 8.6 (1017 reviews) | 
| **Real-Time Insights** | 8.8 (110 reviews) | 8.4 (104 reviews) | 8.9 (1163 reviews) | 
| **Attribution** | 8.9 (103 reviews) | 7.8 (93 reviews) | 8.5 (1067 reviews) | 
| **Dashboard** | 9.0 (109 reviews) | 8.3 (111 reviews) | 8.9 (1177 reviews) | 
| **User Path Tracking** | 8.8 (104 reviews) | 8.4 (102 reviews) | 8.7 (1121 reviews) | 
| **User Activity History** | 8.8 (101 reviews) | 8.4 (104 reviews) | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | 8.7 (230 reviews) | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | 8.8 (236 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.0/10 | 428 |
| **Google Analytics** | N/A | N/A |

#### User Behavior

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (394 reviews) | Not enough data | 
| **Mouse Movement ** | Not enough data | 8.8 (379 reviews) | Not enough data | 
| **Frustration Tracking** | Not enough data | 7.9 (332 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | Feature Not Available | Not enough data | 
| **Split URL Testing** | Not enough data | 7.2 (286 reviews) | Not enough data | 
| **Data Analysis** | Not enough data | 8.0 (335 reviews) | Not enough data | 
| **Notes** | Not enough data | Feature Not Available | Not enough data | 

#### Visitor Information

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **User Identification** | Not enough data | 8.5 (380 reviews) | Not enough data | 
| **Search Box** | Not enough data | 7.8 (342 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 6.5 (64 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 537 |
| **Google Analytics** | N/A | N/A |

#### Product Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (429 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.5 (478 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.0 (425 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.2 (451 reviews) | Not enough data | 
| **Alerts** | Not enough data | 7.6 (382 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 7.8 (365 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 7.6 (364 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.0 (404 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (93 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.8 (93 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.6 (92 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.6 (94 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | 9.3 (7 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 8.3/10 | 202 |
| **Google Analytics** | N/A | N/A |

#### Management

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Flag Management** | Not enough data | 8.6 (182 reviews) | Not enough data | 
| **Rollout & Rollback Control** | Not enough data | 8.0 (157 reviews) | Not enough data | 
| **Monitoring** | Not enough data | 8.5 (162 reviews) | Not enough data | 

#### Functionality

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Multi-Environment Control** | Not enough data | 7.7 (148 reviews) | Not enough data | 
| **Feature Testing** | Not enough data | 8.8 (175 reviews) | Not enough data | 
| **Low-Code Interface** | Not enough data | 8.3 (166 reviews) | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Data Transmission** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | Not enough data | 9.2 (14 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | 7.7/10 | 124 |
| **Google Analytics** | N/A | N/A |

#### Computing

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **WYSIWYG** | Not enough data | Feature Not Available | Not enough data | 
| **AI/Machine Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Little to No Coding** | Not enough data | 7.7 (114 reviews) | Not enough data | 

#### Experimental Design

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.2 (101 reviews) | Not enough data | 
| **Concurrent Testing** | Not enough data | 8.0 (98 reviews) | Not enough data | 
| **Mobile Testing** | Not enough data | 7.5 (95 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (116 reviews) | Not enough data | 
| **Heatmaps** | Not enough data | 8.0 (111 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.2 (10 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | N/A | N/A |
| **PostHog** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Contact Collection** | Not enough data | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.0 (41 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics 360** | 8.7/10 | 36 |
| **PostHog** | 8.1/10 | 117 |
| **Google Analytics** | 8.7/10 | 268 |

#### Metrics

| Feature | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Engagement** | 9.0 (33 reviews) | 8.5 (106 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.6 (33 reviews) | 7.9 (99 reviews) | 8.7 (230 reviews) | 
| **Retention** | 8.6 (34 reviews) | 8.2 (106 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.5 (33 reviews) | 7.8 (99 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 8.1 (101 reviews) | 8.8 (236 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


**Unique to PostHog (4):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feature Management Software](https://www.g2.com/categories/feature-management), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools)

**Unique to Google Analytics (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics 360 | PostHog | Google Analytics | 
|---|---|---|---|
| **Small-Business** | 50.2% | 80.9% | 60.0% | 
| **Mid-Market** | 31.0% | 17.0% | 28.3% | 
| **Enterprise** | 18.8% | 2.0% | 11.7% | 

### By Industry

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### PostHog

- **Computer Software:** 33.7%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 5.3%
- **Health, Wellness and Fitness:** 3.0%
- **Marketing and Advertising:** 2.6%
- **Education Management:** 2.4%
- **Automotive:** 2.0%
- **Hospital & Health Care:** 1.7%
- **Retail:** 1.6%
- **Leisure, Travel & Tourism:** 1.4%
- **Other:** 31.4%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (775 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to PostHog

- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (741 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Statsig](https://www.g2.com/products/statsig/reviews) — 4.7/5 stars (347 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3955 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2937 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

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## Top Discussions

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### PostHog

- Title: [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) — 1 comment
  > **Top comment:** "Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-posthog-vs-google-analytics)